general-marketing 
SaaStr
NOVEMBER 30, 2023
A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. But to develop a GTM strategy, you must have Product Market Fit. Without it, you don’t have a business.
SaaStr
OCTOBER 19, 2023
I Was Told That a General Rule of Thumb is 75% of Market The 75% Rule once you are VC Funded for more than a few million dollars is a good one. Once you are profitable and at scale, I don’t think any VC expects founders to take anything less than market salaries ? Market once you are well funded, not until then.
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Tom Tunguz
APRIL 23, 2024
This is a shift from the general-purpose marketing of LLMs like GPT-4, Llama3, & Orca. With the MMLU general knowledge (high school equivalency) score now asymptoting, buyers of models will begin to care about different attributes. Arctic & DBRX are B2B models.
SaaStr
FEBRUARY 27, 2024
Dear SaaStr: What Is The Best Indicators of Product Market Fit at an Early Stage SaaS B2B Startup? This is a rough metric, but I’d say from experience working closely with 25+ SaaS companies … if you aren’t growing > 10% a month after $10k in MRR or so … then you don’t yet have product-market fit. Not yet at least.
SaaStr
MARCH 18, 2024
Dear SaaStr: If you were hiring a head of sales for a high-priced, niche B2B SaaS product, would you focus on general B2B SaaS sales experience or on market/customer knowledge, assuming it will be very difficult to find a candidate with both? And also hire the best AE you can find just with general experience at your price point.
Tom Tunguz
MARCH 28, 2024
First, marketers must ensure the information surfaced in these queries is accurate. The workflow to achieve this outcome isn’t yet built but will undoubtedly influence inbound-marketing efforts. HubSpot generally offers a lower price point at equivalent feature tiers, especially for small to medium-sized sales teams.
SaaStr
FEBRUARY 12, 2024
Dear SaaStr: Does It Make Sense For Your First Marketing Hire Be a Product Marketer? Generally, the CEO or another founder will hack being both the head of product, and head of product marketing, at least until $1m-$2m in ARR, often longer. More here: I Hired My VP of Marketing at $20k MRR. Strong Disagree.
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