SaaStr

OCTOBER 9, 2023

So should you spend even >more< at events? But, I think if it’s a top industry event, and have budget, it seems worth it to maximize your exposure, at least up to a point. That seems like a top reason to sponsor early for events that let the first to sign up choose first (like SaaStr). They got the most leads.

Data 259

Data Investment Branding Marketing 259

Tom Tunguz

AUGUST 31, 2020

Kimbre is the former Director of Global Events and Field Marketing at Gremlin where she managed the industry sponsorships program, Gremlin’s produced conferences (Chaos Conf, Failover Conf) and the new remote field program. This Office Hours will be a virtual event.

Scale 330

Scale Scaling Engagement Management 330

SaaStr

AUGUST 28, 2022

We offered two products for smaller SaaS companies, a “Bronze” sponsorship that, while it had a tiny booth, basically offered all the benefits of more expensive SaaStr Annual sponsorships to SaaS companies at < $2m ARR. 8 of the 9 that did renew, renewed for a normal sponsorship. But we didn’t want to. For 40% of the price.

Scale 180

Scale Pricing Revenue SaaS 180

SaaStr

JULY 8, 2023

We’ve closed over $50,000,000 of sponsorships to SaaStr events but it took me a while to totally understand why they perform — and when they perform. And a lot of folks who have been doing this a while will talk about how, for example, they now just do side events at Dreamforce, rather than participate in the event itself.

AWS 196

AWS Enterprise Pricing Marketing 196

SaaStr

NOVEMBER 8, 2022

SaaStr Annual 2022 was the biggest ever, and our highest NPS event ever. Barcelona in 2022 was amazing, and bigger than the prior 2 Paris events. We don’t hide the expo in some corner of our events. You simply can’t get more traffic than you get at a SaaStr event. Our digital events have a really long tail.

Cloud 226

Cloud Innovation Pricing B2B 226

SaaStr

MARCH 29, 2021

We’re excited to announce today that we’re hosting the second annual SaaStr Enterprise event this year as a digital-mega event on May 26 + 27th. The SaaStr Enterprise is the only global event that truly brings together the very top, next-generation Cloud CEOs with the top buyers of enterprise software.

Enterprise 160

Enterprise Cloud Software 160

SaaStr

APRIL 10, 2020

For example, while IRL events are rescheduled at the moment, demand for our digital assets has outstripped capacity now for the first time ever. Similarly, while we had not done virtual events or digital events before, demand there from our partners has already outstripped capacity. attended events, long-time reader, etc).

240

240

SaaStr

JANUARY 11, 2022

Events and trade shows. Let’s talk about why it’s a good investment: Trade shows / events produce a lot of so-called “leads”, but a lot of cr*p leads and long lead time leads. BUT … Any event that is large and spot-on for your product should get you at least one customer. How can it be worth it?

Scale 324

Scale Investment Retention Customer Success 324

SaaStr

MARCH 14, 2022

There’s a good summary from one here: How to make serious money off a SaaStr Annual sponsorship – SaaStr. Most SaaStr Annual sponsors get almost 1,000 leads and most SaaStr digital events get over 1,000 sign-ups. I have learned a few things from the sponsors at the SaaStr Annual over the past almost eight (!)

Marketing 259

Marketing Growth Marketing Sales 259

SaaStr

JUNE 25, 2020

We get millions of views on our content, have 1m total social followers, and have the #1 podcast in the industry … but for the most part, we haven’t really had a ton of partner and sponsorship opportunities there. Now we have a much better built-out set of Digital Media offerings for the first time : 2x the podcast sponsorships.

Cloud 161

Cloud SaaS Advertising Startup 161

SaaStr

JANUARY 16, 2021

Love email mktg at scale – Sr AE: Make real $$ selling to CMOs – Head Digital Events: love ‘em now? So after a crazy 2020 — including being the first major SaaS event to be cancelled due to Covid in March — SaaStr is stronger than ever. And you have to embrace selling sponsorships and digital media. We have the list.

Technical Review 203

Technical Review Social Media Software Review Cloud 203

SaaStr

JULY 4, 2019

In any event, it will be even bigger). We’re putting on a 1 day, event-within-an-event just to connect the top buyers of enterprise SaaS with the top vendors. Unlike the vast majority of events, we don’t sell speaking slots. If you want to add a Workshop to your sponsorship, let us know!

Scale 185

Scale Cloud Scaling Content Marketing 185

Neil Patel

MARCH 11, 2021

With most events going online, you need to find strategies to find and attract online event sponsors. Hosting an event, even online, is expensive. This is where event sponsors come in. What is Event Sponsorship? But how do you get online event sponsors?

Social Media 111

Social Media Advertising Branding Strategy 111

SaaStr

JULY 29, 2021

“SaaStr Annual is where the important conversations take place about what is happening in the cloud, and now more than ever, the best SaaS platforms are enabled by a strong partner ecosystem,” said Jennifer Cummings, SalesLoft’s Senior Event Marketing Manager. “We Temperature checks and secondary rapid COVID testing each day of the event.

Scale 243

Scale Cloud Government B2B 243

Buffer Resources

FEBRUARY 27, 2024

Many have resources you can learn from (think podcasts , events, and workshops with industry veterans and other experts) and even channels that can help you earn from your work and land partnerships with brands (if monetization is your goal.) Their Paid Sponsorship Opps channel is something like a jobs board for creators.

Branding 92

Branding Social Media Technical Cofounder Technical Review 92

SaaStr

OCTOBER 13, 2020

Over the course of six months, we have delivered impactful and actionable content to 50,000+ attendees, 500,000+ live stream viewers, gained 1M+ social media impressions , and there’s ONE remaining event of the year. . Poya Osgouei, Sponsorships, SaaStr. Katie Christian, Head of Customer Success, Calendly. Curious about the topics?

Scale 185

Scale Engagement Scaling Sales Hiring 185

SaaStr

MARCH 5, 2020

This evening Santa Clara County issued a statement recommending large community events no longer proceed: “ At this time, we recommend postponing or canceling mass gatherings and large community events where large numbers of people are within arm’s length of one another.”. Mar 5, 2020, by The SaaStr Team.

Scaling 149

Scaling Communication 149

Chart Mogul

JUNE 16, 2023

Sponsoring events like SaaStr or SaaStock is one of the cornerstones and highlights of our in-person event strategy each year. However, the decision to sponsor a conference … Sponsoring events like SaaStr or SaaStock is one of the cornerstones and highlights of our in-person event strategy each year.

Strategy 52

Strategy SaaS Benchmarks Travel 52

SaaStr

JULY 19, 2023

Find ways to stand out with things like creative direct mail campaigns, event sponsorships, and offline tactics. Think about getting your target market’s attention with innovative, out-of-the-box ideas. Make AEs part of demand gen. AEs need to be sourcing their own revenue.

Revenue 204

Revenue Acquisition Technical Review Systems Review 204

Sales Hacker

JULY 26, 2022

Subject: BIG EVENT 2022: Just a Few Sponsorships Available. In 2022, COMPANY will be hosting EVENT. Companies sponsor our events because they seek tangible RoR (Return on Relationships) with executive-level decision makers. Subject: Fw: Still Awaiting Your Reply: {BIG EVENT} 2022: Just a Few Sponsorships Available.

Strategy 54

Strategy Healthcare Travel Government 54

SaaStr

MARCH 21, 2019

SaaStr Scale will be a 1000 founder & exec event just about scaling revenue. We also have a handful of sponsorship slots for folks that want an extra 1,000 strong leads this year. We’re doing SaaStr Scale instead of our traditional Spring/Summer Soiree + Holiday Parties, and combining our energy, times and efforts here.

Scale 172

Scale Scaling Revenue SaaS 172

SaaStr

MARCH 3, 2019

. ’18-’19 represented an interesting NPS point for our events. But the event was poorly planned and the venue was way too cramped. We’ll see what happens with sponsorships. Our first ever SaaStr Europa in Paris generated our highest NPS ever. But the 2018 SaaStr Annual was a bit of an NPS setback.

Sales 168

Sales Engagement Revenue Data 168

SaaStr

JANUARY 12, 2023

Now we sell a lot of sponsorships to these events — over 200 top-tier sponsors. We tell them instead to come back and sponsor a SaaStr event next year, when they (and their budgets) are bigger. And yet … you really want to be at the top events in your industry. So in we’re biased. What does that mean?

Scale 41

Scale Startup Scaling Branding 41

Neil Patel

APRIL 9, 2021

VOD also works well for brands wanting to leverage sponsorship deals—more on these monetization methods in a moment. This is essential for brands that rely on live events in their business model. A good example is Wanderlust TV: If live events are part of your marketing mix, OTT is the way to go for you and your brand.

Payments 104

Payments Payment Methods Advertising Payment Services 104

Stax

NOVEMBER 20, 2023

Small Business Saturday, or SBS, is a much-anticipated shopping event that takes place between the Black Friday and Cyber Monday holiday shopping frenzy. The 13th annual event is set for November 25th this year. The 13th annual event is set for November 25th. Here’s everything to know about Small Business Saturday.

Payment Methods 88

Payment Methods Merchant Services Stax Payment Services 88

SaaStr

JUNE 29, 2019

We’re doing a new, very cool, all-day, 1-day event in San Francisco on August 29th just on The Playbook. Grab a ticket ASAP if you want one here : We also have a handful of sponsorships left. The Playbook: To Recruiting Your Sales Team, with Brex CSO Sam Blong. To Scaling High-Performing Teams, with Gusto COO Lexi Reese.

Scale 119

Scale Sales Recruiting Scaling Growth Hacking 119

Neil Patel

MAY 4, 2021

Where you can network with Justine Ezarik is at technology trade shows like CES, the Webby Awards, the Streamys, and several other events. You can follow her social accounts to see which events she attends. Event marketing is a big trend and being able to boast influencer attendance is huge. Stay Ahead of Current Events.

Social Media 145

Social Media Strategy Construction Branding 145

Buffer Resources

NOVEMBER 14, 2023

It felt like advertising or brand sponsorships would water down the content. Students have the opportunity to connect with others both in an asynchronous community platform and in live events like monthly office hours. Even their educational events tend to focus on showcasing the expertise of their members.

Social Media 112

Social Media Education Advertising Revenue 112

Mucker Capital

OCTOBER 25, 2023

The following events are potentially good opportunities for PR: Funding Announcements: Funding announcements have evolved with the threshold for newsworthy raises increasing; rounds surpassing 2 million, even up to 15 million, catch the eye of major outlets like TechCrunch. How to DIY PR as founders? What is newsworthy?

Startup 52

Startup Scale Social Media Finance 52

User Pilot

JANUARY 8, 2024

Watch our on-demand webinars and view Userpilot’s upcoming live events. Leverage event marketing for brand awareness Choose events that align with your target audience and industry. This could include trade shows, conferences, or even virtual events. If you can secure a speaking spot at major events, awesome!

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

Sales Hacker

AUGUST 4, 2023

The first event made a profit of more than my annual salary at Udemy, and only took me six weeks to organize. We organized the first two events for him – 1000, and then 5000 attendees. The cash flow from those events helped us hire and go bigger earlier at Sales Hacker. This is when I officially started the company.

Scale 61

Scale Sales Hiring Sales Payments 61

Intercom, Inc.

MARCH 15, 2021

This year, the theme of International Women’s Day was #ChooseToChallenge, and we marked the occasion with a week-long program of events and discussions organized by our employee resource group, InterWomen. ” Mentorship (and sponsorship ) can be incredibly powerful here.

Part-Time VPE 209

Part-Time VPE Underperforming Technical Team Leadership Engineering 209

Intercom, Inc.

OCTOBER 24, 2022

On October 19th, the final day of the event, I appeared on the Growth stage for a fantastic conversation with Mark Organ, Categorynauts CEO, and Founder and CEO of Influitive and Eloqua, discussing how companies can build winning sales strategies as they continue to evolve.

Strategy 91

Strategy Sales SMB SaaS 91

Intercom, Inc.

OCTOBER 5, 2022

But if someone’s onboarded and they’re in a growth moment, trying to stretch their skills, trying to grow new muscles, have new experiences, or grow as a leader, we want to look at coaching, sponsorship, and feedback. Sponsorship is the one directly correlated to career trajectory. The last one is feedback.

Leadership 118

Leadership Part-Time VPE Management Underperforming Technical Team 118

SaaStr

MAY 13, 2019

to Sponsorships at SaaStr Annual and Europa to some new initiatives and more. But the reasons weren’t tested with data from 100,000,000+ views of our content over time, and 50,000+ attendees to our global events. The site is and certainly was prettier than befor e. The redesign was more professional. That was a win.

Scale 145

Scale Scaling Engagement Subscription 145

Sales Hacker

AUGUST 2, 2023

It also means we don’t need media to be a revenue generating activity, so we can solely do what’s best for our audience, not what makes brings in the most sponsorship dollars. For current GTM Newsletters subscribers (like you!)

Sales Hiring 53

Sales Hiring Sales Acquisition Education 53

IT World

NOVEMBER 21, 2019

The event – organized by independent media group SAPinsider and IDG Communications, with the sponsorship of Deloitte, SAP, Basis Technologies, Everis, Panaya, Serrala, Fujitsu and OpenText – comes at a critical moment for SAP users.

Cloud 63

Cloud Technology Communication 63