Casey Accidental

OCTOBER 27, 2020

This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time. In that essay , we also talked about how a more common route for a SaaS business is to become a platform. That demand is the base of SaaS customers using the core SaaS product.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

User Pilot

JULY 29, 2021

It can be quite confusing if you don’t know what tactics will improve customer engagement in your product. P ersonalized customer engagement leads to a domino effect on product metrics like: User sentiment (Net Promoter Score NPS ). As they progress, they interact with your product and brand across different digital channels.

Engagement 98

Engagement Software Review SaaS Onboarding 98

ProfitWell

MAY 14, 2020

Listen wherever you get podcasts: How is the B2B SaaS market trending? ??7 In the post , he nods to various essays, talks, and quotes he’s been impressed by as of late—like Charles Eisenstein's The Coronation — but I’m just as moved by Colin's take. Plus, the "forever WFH movement" has landed. 7 day +0.98% | ?? 30 day +2.18% | ??90

B2B 59

B2B Outsourced Development Trends Forecasting 59

FastSpring

JANUARY 25, 2022

If you’re not familiar with Patrick’s essays on SaaS (start here ), they are a great summary of what really matters and match my own experience with growth-stage software companies from enterprise to start-ups. For many products, packaging for segments with a different WTP is obvious (e.g. Patrick McKenzie. excel) will be critical.

Pricing 121

Pricing SaaS Technical Review Software Review 121

Intercom, Inc.

MAY 10, 2018

Andrew’s been an angel investor and advisor for a slew of name-brand startups; however, he’s most widely known for his invaluable essays on growth. Growth teams commonly make the mistake of picking random, off-the-shelf KPIs without thinking about how they all fit together. Adam Risman: Andrew, welcome to Inside Intercom.

Acquisition 224

Acquisition Marketplace as a Service Retention Startup 224

Neil Patel

MARCH 7, 2023

Everyone is learning the endless possibilities that AI enables for digital marketing in general; and in the realm of SEO, there are some exciting potential uses. That’s partly because it leverages encaptivating AI technology, but mainly because it’s simply a fantastic product. ChatGPT is catching a ton of attention.

ChatGPT 104

ChatGPT AI Search AI Artificial Intelligence 104

Intercom, Inc.

JULY 25, 2018

Great companies are composed of 3 ingredients: the people, the product and the profit. If you can get the people right, you’ll get the product; if you can get the product, you’ll get the profit. You’ll move away from building your product. Product folks love to be really close to the product.

Scaling 152

Scaling Startup Headcount Engineering 152

SaaStr

AUGUST 27, 2019

Jessica Lin: Next up we have Michaela Lairs, senior director of finance at Movable Ink, a digital marketing platform, and also a veteran of top enterprise startups in New York City. This is generally the first zero to $1 million in ARR, with the founder trying to find product market fit and getting those very first customers.

Sales Recruiting 132

Sales Recruiting Sales Hiring Scale Sales 132

Kellblog

NOVEMBER 9, 2019

Consider ServiceMax who, roughly speaking, was left at the altar by Salesforce with a product built on the Salesforce platform and business plan most thought predicated on an acquisition by Salesforce. You need to convince prospective employers that, despite the experience, you can still fit in a round hole. Anger and conflict.

Management 77

Management Underperforming Technical Team Scale Startup 77

Hacking Revenue

FEBRUARY 26, 2016

Getting to know Marketing, R&D, BI, Sales and Branding professionals from all around the world, visiting their offices and understanding the way they’re doing business, helped me realize that the world is becoming a better place because of that. I personally think it’s actually a great thing. Probably even more. Don’t.

Outsourcing Services 53

Outsourcing Services Branding Outsourced Development Scale 53

FastSpring

MARCH 16, 2023

” To stay relevant, content marketers need to keep publishing content. Many marketers are missing out on a huge opportunity to reuse existing content in fresh ways. And so we went out into the market started talking to different brands about how we could make video for them. And I share this news with them. It is hungry.

Sales Recruiting 96

Sales Recruiting Scale Social Media Interviewing 96

Neil Patel

JULY 30, 2019

Here’s what I mean… if you search “digital marketing” you’ll see that I rank on Google. FAQpage schema is used when you offer a Frequently Asked Question page or have a product page that contains frequently asked questions about the product itself. A product support page where users can submit answers to a single question.

Advertising 112

Advertising Data Mobile Marketing 112

Teamgate

MARCH 16, 2020

It will leave behind both price and product. So, customer experience improvement remains the top priority for digital marketers. It’s been part of marketers’ daily lives for a decade. Marketers have learned to send personalized emails, show different landing pages based on location, add chatbots to websites, etc.

Artificial Intelligence 52

Artificial Intelligence AI Search Machine Learning Branding 52

Baremetrics

SEPTEMBER 20, 2018

The book had absolutely nothing to do with TrackMaven, his successfully growing marketing analytics platform which is doing $9M ARR. And no — I’m not saying this because it’s going to get you a million leads or a bunch of new MRR or somehow sky-rocket your product into SaaS-glory. And honestly? I’m also biased.

Branding 75

Branding Entertainment Communication Content Marketing 75

The Marketing & Growth Hacking Publication

AUGUST 11, 2020

Since writing is a consistent part of marketing, I thought putting together a list of writing tips for marketers and writers from professionals would be a good way to help polish your writing. But Marketing Consultant, Dennis Shiao , guarantees, “it helps with the substance of your writing.” Just one more bit?—?where’s

Content Marketing 52

Content Marketing Consulting Growth Hacking Software Review 52

SaaStr

SEPTEMBER 13, 2019

Why does Allison believe product marketing and customer success are the new sales and marketing? CS or product management? Does Allison believe that marketing needs to be held accountable to a number directly tied to revenue? Why is having such a great CS team actually bad for product development in the long run?

Engineering 26

Engineering Scale Underperforming Technical Team Customer Success 26

Intercom, Inc.

JUNE 28, 2018

Shaun Clowes , VP of Product at Metromile. Gina Gotthilf , former VP of Growth and Marketing at Duolingo. Andrew Chen: The idea is that, especially in pure consumer products, there was a period of time where we had address book importers: you got an invite to a product from a friend, and you were like, “Oh my god, what is this?

Retention 160

Retention Underperforming Technical Team Acquisition Metrics 160

Intercom, Inc.

JUNE 28, 2018

Shaun Clowes , VP of Product at Metromile. Gina Gotthilf , former VP of Growth and Marketing at Duolingo. Andrew Chen: The idea is that, especially in pure consumer products, there was a period of time where we had address book importers: you got an invite to a product from a friend, and you were like, “Oh my god, what is this?

Retention 126

Retention Underperforming Technical Team Acquisition Metrics 126

Chargify

SEPTEMBER 25, 2019

Taylor Pearson is an author and entrepreneur best known for his essays and his book “The End of Jobs: Money, Meaning and Freedom Without the 9-5”. . Although Russ was now able to identify which ideas were a bad fit for him, he was still struggling to come up with a good one. Image source).

Subscription 40

Subscription Payment Features Consulting Business Model 40

The Marketing & Growth Hacking Publication

JANUARY 21, 2019

I might go for links from Forbes, but I’d much rather get them from Livestrong.com or Nerdfitness.com, which are both huge fitness sites for their respective target audiences. And from here, you go into something short, sweet, and concise, because they don’t have time to read an essay (and you hopefully don’t have time to write one!).

Growth Hacking 40

Growth Hacking Social Media Engineering Branding 40

Andreessen Horowitz

MARCH 5, 2024

We haven’t moved to maximum production rates of long-range precision fire. And I think the sort of productive dissent that I try to add into the committee is we spend a lot of time focusing on competition with China that can be zero-sum. We’re on the wrong side of the cost curve. It’s about export controls.

Outsourced Development 92

Outsourced Development VP of Engineering Government Sales Recruiting 92