Intercom, Inc.

MARCH 21, 2018

No matter how good your product is, if you can’t tell a cohesive, compelling story about it, you’re going to have a very hard time getting people’s attention when you actually do take it to market. Companies like Amazon understand this well and are rightly famous for their “work backwards” philosophy. You start by writing the press release, to articulate how the world will see your product, and then work backwards until you get to the minimum set of technology requirements to achieve your goals

Marketing 223

Marketing Banking B2B Technology 223

Tom Tunguz

MARCH 19, 2018

Yesterday, Salesforce announced it will acquire Mulesoft for $6.5B. A recent addition to the list of public software companies, Mulesoft is a tremendous business. The company generated $297M of revenue in 2017 at a 73% gross margin, and grew by 58%. Salesforce is acquiring the business for an astounding 21x enterprise value to trailing twelve months revenue multiple - nearly 2x the next closest.

Acquisition 187

Acquisition Marketing Enterprise Revenue 187

Think Strategies

MARCH 22, 2018

Salesforce.com’s definitive agreement to acquire MuleSoft for approximately $6.5 billion represents the company’s biggest acquisition yet and a calculated move to consolidate it’s position as the leading enterprise software company in the Cloud. The move also illustrates that the real power in the market is quickly shifting to those vendors that can facilitate the most cost-effective flow of data across applications in an increasingly connected and complex world.

Data 100

Data Acquisition Cloud Enterprise 100

Sales Hacker

MARCH 22, 2018

I run a European-based sales agency for software and technology companies. In this article, I will summarize what I’ve learned about B2B sales outsourcing. W hat is Sales Outsourcing? Sales outsourcing gives parts of your own sales process to others (individuals or agencies). Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g.

Outsourcing Services 78

Outsourcing Services Sales Outsourcing Outsourced Development Scale 78

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Generative AI is upending the way product developers & end-users alike are interacting with data. Despite the potential of AI, many are left with questions about the future of product development: How will AI impact my business and contribute to its success? What can product managers and developers expect in the future with the widespread adoption of AI?

Generative AI

Intercom, Inc.

MARCH 20, 2018

A successful SaaS business is built on retaining your existing customers, not just acquiring new ones. Today, we’re launching The Customer Retention Starter Kit to help. Retention is the foundation of growth for any company. It affects pretty much every metric that matters to your business. It increases your chance of virality, since users who stick around for a long time are more likely to share your product with others.

Churn 174

Churn Retention Strategy Customer Lifetime Value 174

Outseta

MARCH 21, 2018

By Geoff Roberts 5 min read As I’ve been engaging with SaaS start-ups across industries this year, one thing has become certain; real estate tech is hot in 2018. The real estate tech start-ups listed below range from companies that are still developing their products to venture-backed businesses that have already found significant traction and revenue.

Outsourcing Services 75

Outsourcing Services New CTO Outsourced Development CTO 75

Sales Hacker

MARCH 21, 2018

I’m either exactly the right person or completely the wrong person, to write an article about stress reduction for salespeople. Given my experiences over the past 20 years in the B2B sales industry, I’ll let you be the judge! . While a recent post focused on creative ways to de-stress and re-energize , this article takes a targeted approach to identifying and tackling five stressors in sales.

Sales 73

Sales Artificial Intelligence B2B Social Media 73

Chart Mogul

MARCH 20, 2018

Join industry leaders as we share how subscription businesses can drive predictable business growth. The consumerization of enterprise software is a trend that we at ChartMogul are proud to be part of. In fact, we probably wouldn’t have started ChartMogul if it wasn’t for this trend — the old school world of enterprise software just doesn’t get us excited (sorry, SAP).

Subscription 68

Subscription Payment Features Trends Mobile 68

ReSci

MARCH 20, 2018

Each new season brings new marketing challenges. Creating the perfect email shouldn’t be one of them. Think of all the questions you go through when creating emails around each season’s new styles: –How can I combine new products in the best way possible? –What’s the. The post The danger of your branding-first email strategy appeared first on ReSci.

Branding 67

Branding Strategy Marketing 67

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Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

Payments

Adhere Creative

MARCH 22, 2018

I n theory, the brand positioning statement is something an entire company can get behind. However, in practice, there’s so much confusion around the term that leads marketers and executives to end up with ineffective statements. When done correctly, brand positioning statements can be powerful tools in businesses of all sizes. But that means going deeper than buzzwords and marketing fluff to craft a statement that truly captures your brand.

Branding 58

Branding Marketing Business Development 58

Sales Hacker

MARCH 22, 2018

Sales Hacker has once again brought another electrifying edition of The Revenue Summit! The event marked an impressive energy with over 40 speakers from very successful companies from all over the country. Thank you to all of those who attended the event with us in San Francisco! If you’re a sales leader and you couldn’t make it to the event, make sure you head over to the event recap published last week.

Scale 67

Scale Revenue Forecasting SMB 67

CloseSaaS

MARCH 18, 2018

You’ve sent a bunch of cold emails, but you keep getting the same one-line response: “Thanks, but we’re happy with our current solution.” So what can you do to attract prospects who already have a vendor in place?

Sales 52

Sales 52

Intello

MARCH 22, 2018

Michael Jordan said, “Talent wins games, but teamwork and intelligence win championships.”. What if SaaS purchasing was a team effort? Empowering teams to collaborate on the procurement process and make independent purchasing decisions helps manage SaaS sprawl. It may seem counterintuitive, but with the right tools, your marketing, design, sales and engineering teams can actually help control SaaS spend.

Strategy 57

Strategy SaaS Communication Innovation 57

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

ReSci

MARCH 18, 2018

Three years ago, ReSci made a big bet: that we could take artificial intelligence and apply it to email marketing automation. Every other ESP at the time was providing the same toolset that allowed marketers to set up their own campaigns. But there was no. The post Removing friction, and how we got our new look appeared first on ReSci.

Artificial Intelligence 40

Artificial Intelligence Marketing 40

Sales Hacker

MARCH 20, 2018

How do you help top salespeople improve their performance? It’s a question that’s plagued business leaders for decades, a question sales enablement is one step closer to answering. In short, sales enablement ensures your sales team has access to the information, content, and tools they need to sell more effectively. It’s a concept still in its infancy which is why we need more people talking about their experience and sharing their knowledge.

Sales Enablement 64

Sales Enablement Strategy Sales Consulting 64

CloseSaaS

MARCH 21, 2018

Today, we've got a recording of last week's webinar on how to use relationship intelligence to grow sales with Nudge.ai's Paul Teshima and Steli.

Sales 52

Sales B2B 52

BetterCloud

MARCH 23, 2018

This article originally appeared on CIO.com. . There seems to be a recurring pattern in enterprise IT. It looks something like this: Incredible new technology is introduced. It changes the way people work. Organizations rush headlong into it and adoption soars. Unforeseen risks and challenges arise. People take a step back and start to realize, “Hmmm.

Mobile 40

Mobile SaaS Government Cloud 40

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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

Payments

Valuize Consulting

MARCH 21, 2018

SaaS and its various subscription revenue models has undeniably changed the shape and strategy of Sales pipelines in software companies.But whether you subscribe to the double-funnel or the helix pipeline, the prospects you allow to progress through your early-stage pipeline significantly influences the subscription unit economics you end up with. This is why we need Ideal [.].

Business 40

Business Subscription Payment Features Software 40

Sales Hacker

MARCH 23, 2018

The post How To Create Viral Content On LinkedIn And Drive Massive Inbound Leads appeared first on Sales Hacker.

Sales 57

Sales 57

Chart Mogul

MARCH 19, 2018

PayKickstart merchants can now connect to the ChartMogul platform for powerful insights into their recurring revenue, subscription metrics, churn and customer lifecycle data. Introducing PayKickstart. We’re pleased to announce our new integration with PayKickstart , a shopping cart software that serves businesses around the world. PayKickstart has built an integration that allows their merchants to import their billing data into ChartMogul.

Payments 40

Payments Merchant Services Payment Features Customer Lifetime Value 40

Intercom, Inc.

MARCH 23, 2018

Advertising legend David Ogilvy said nobody should have anything to do with marketing until they’ve read Scientific Advertising seven times. And when the father of advertising gives you a book recommendation like that, you sit up and take notice. Despite being almost 100 years old, Scientific Advertising by Claude Hopkins remains one of the best books on sales and marketing ever written.

Marketing 220

Marketing Advertising Branding Sales 220

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Start-ups & SMBs launching products quickly must bundle dashboards, reports, & self-service analytics into apps. Customers expect rapid value from your product (time-to-value), data security, and access to advanced capabilities. Traditional Business Intelligence (BI) tools can provide valuable data analysis capabilities, but they have a barrier to entry that can stop small and midsize businesses from capitalizing on them.

SaaS

Valuize Consulting

MARCH 21, 2018

This is the second article in my 5 part series (introduced here). The series focuses on how your B2B SaaS business can increase revenue retention and expansion through your customer acquisition strategy. In short, I'm explaining how to align your Customer Success strategy with your Sales strategy. In the last article, we reviewed the why [.].

SaaS 40

SaaS Acquisition B2B Retention 40

Sales Hacker

MARCH 21, 2018

The post How to Align Demand Gen and Inside Sales (to Close More Deals) appeared first on Sales Hacker.

Sales 49

Sales Marketing 49

Baremetrics

MARCH 21, 2018

We’ve staked the success of our business, RightMessage , on a big assumption: More relevant, more targeted messaging and call-to-actions make people think “OK, this thing is obviously meant for me” – the tangible side effect being more leads, more conversions, and more sales. So it would be a bit silly for a product that helps companies personalize to not be personalizing our own website.

Scale 91

Scale Software Review Construction SaaS 91

Intercom, Inc.

MARCH 19, 2018

The engineering interview presents a unique opportunity to showcase your company’s engineering culture and values to potential new hires. It may be a candidate’s first substantial interaction with your company, and just as you would build a great first experience for your customer, it’s equally important to build a great interview process for your candidates.

Interviewing 85

Interviewing Engineering Software Engineering Software 85

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

Pricing

Casey Accidental

MARCH 19, 2018

In my career, I’ve worked in marketing, product, and analytics. While the American Marketing Association defines all of that as marketing , the reality is those are rarely under the scope of one functional team, and the people in those groups see things very differently much of the time. One of the key ways this manifests that creates confusion for the organization is in the creation of personas.

Marketing 73

Marketing Advertising Education Data 73

BetterCloud

MARCH 19, 2018

In recent years, SaaS adoption has been like the Wild West: a somewhat chaotic “free-for-all” frontier with lots of unknowns. In fact, 78% of IT professionals are either teaching themselves how to manage SaaS apps or just getting started. That makes sense. There’s no official certification; industry best practices don’t exist yet.

Strategy 40

Strategy Management SaaS compliance 40

wepay

MARCH 23, 2018

SaaS businesses tend to believe in and use aggressive growth marketing approaches – at least once they are past the phase of building product and figuring out product-market fit. But growth marketing and marketing for growth aren’t quite the same thing, and every SaaS business is unique. Some have a relatively tiny universe of potential customers, others have an almost infinite group.

SaaS Payments 40

SaaS Payments Marketing SaaS Payments 40