Tom Tunguz
OCTOBER 28, 2017
Starting in January, public software companies will report their financials using ASC 606. Normally, accounting changes are not that interesting, but ASC 606 will change several of the key attributes and benchmarks SaaS startups use. The two most important changes are changes to revenue and profitability. Today, all software revenue is recognized ratably over the contract period.
FastSpring
OCTOBER 30, 2017
Experts are predicting that 2017 will be the strongest holiday shopping season ever for ecommerce. Why? Because even last year, when many people were feeling uncertain about the U.S. economy in the post-election season, they still spent 13% more online than the previous year.
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Sales Hacker
NOVEMBER 2, 2017
Free trials are a great marketing tactic. Everyone loves free. Signing up for one is easy. A first name here, an email address there, and you have access. But as a business owner, there’s a massive gap between getting names and getting dollars. How many free trial users end up as paying customers? Depends on your conversion model: A Totango study in 2012 found an average of 50% when a credit card was required for the free trial, but only 15% when a credit card wasn’t necessary.
InsightSquared
NOVEMBER 1, 2017
Guest blog by Mike George, Business Systems Analyst at Toast. Don’t over-serve your executive team. We like to think we’re data-driven. To support that belief, we tend to gather as much data as possible — because more data equals more insights, right? Don’t give yourself a pat on the back just yet. With more data than ever before at our fingertips, we’re at risk of creating cluttered dashboards and wasting our time on the wrong numbers.
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Generative AI is upending the way product developers & end-users alike are interacting with data. Despite the potential of AI, many are left with questions about the future of product development: How will AI impact my business and contribute to its success? What can product managers and developers expect in the future with the widespread adoption of AI?
Tom Tunguz
OCTOBER 31, 2017
One of the major trends facing SaaS companies today is the rising cost of customer acquisition. Data on this trend has been difficult to find. Fortunately, Patrick at ProfitWell sent me his survey results across about 800 companies. The chart above shows the increasing cost of customer acquisition on a per company basis. Those surveyed have observed a ~65% increase in cost of customer acquisition over the last five years.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Sales Hacker
OCTOBER 30, 2017
Have you ever been misunderstood? Even in a time when you were 1,000% sure you explained yourself clearly? Of course you have, and it can feel maddening. But still, it happens. Unfortunately, the same thing is happening to your customers. You think you know exactly what they’re thinking and feeling… H ave you asked them? If not, you don’t fully understand the reasons why they’re buying.
InsightSquared
NOVEMBER 2, 2017
I recently joked with TrackMaven CEO Allen Gannett , suggesting when sales development reps, or SDRs, report to marketing, they send one perfect email per day. When they report to sales, SDRs send hundreds of lousy ones. As trends like account-based marketing (ABM) gain momentum, the productivity of SDRs becomes increasingly important, because ABM hinges on effective prospecting.
BetterCloud
NOVEMBER 1, 2017
When it comes to enterprise software, the build vs. buy conundrum is a common one that many companies grapple with. At first blush, the “build” route for managing SaaS apps seems ideal. Invest some time and resources upfront, and you can create a homegrown, bespoke solution. However, there are direct and indirect (hidden) costs to building. Plus, there are critical short- and long-term implications you must take into account.
FastSpring
NOVEMBER 3, 2017
Artificial Intelligence is here to stay. It continues to power the world, offering seamlessly integrated customer/user experiences and time-saving tools that enhance productivity and revenue for companies across industries. So, how can you bring your company into the fold?
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Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.
Sales Hacker
NOVEMBER 1, 2017
Editor’s Note: This article features a downloadable job scorecard template to help you find your dream gig! Part 1 of this series features a scorecard template for hiring managers. We hope you find both of them useful! As someone who has had a few sales jobs over the past 20 years (and not all of them blew my socks off), I can say with confidence that it’s easy to lose sight of what’s important in the interview process when you’re scoping out a new gig.
CloseSaaS
NOVEMBER 1, 2017
Last week, we announced the release of Roles & Permissions—a simple way to manage accessibility within Close.
BetterCloud
NOVEMBER 1, 2017
Jodi Daniels is the founder of Red Clover Advisors, a data privacy consultancy that assists companies with GDPR compliance, operationalizing privacy, digital governance, and online data strategy. For more information, visit www.redcloveradvisors.com or email Jodi@redcloveradvisors com The General Data Protection Regulation (GDPR) is a complex regulation comprised of 99 articles.
FastSpring
NOVEMBER 1, 2017
Potential customers who started, but have not completed, the checkout process are close to making a purchasing decision. Studies have shown that, in general, about 67% of online users abandon their shopping cart before completing a purchase. After you have spent countless hours designing and optimizing your website, perfecting your pricing strategy, and developing your product, almost 7 out of every 10 customers will intend to purchase it but do not do so.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
Sales Hacker
NOVEMBER 3, 2017
The post THe #1 Reason Sales Leaders Miss Their Number (and What to Do About It) appeared first on Sales Hacker.
CloseSaaS
OCTOBER 30, 2017
If you want to build a prospect’s trust, stop acting like a sales hero.
CloseSaaS
NOVEMBER 1, 2017
Great SaaS sales reps can change your entire business.
Sales Hacker
OCTOBER 31, 2017
With all of the advancements in sales and buyer side technology, now is the time to modernize your sales process or risk becoming irrelevant. Consumer behavior is changing. Customers lose sleep over their problem, not your product. New engagement channels are propping up. Ignore one and you’ll relinquish potential market share to competitors. Disruptive technologies offer smarter ways of selling services and ideas.
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
Sales Hacker
NOVEMBER 3, 2017
In the past year, I’ve visualized over 100 talks in real-time at 20+ conferences and events on a range of topics. But no topic has inspired and challenged me like this one… Sales. To share some of what I’ve learned from the experts, I’ve pulled together my Top 11 from the past 12 months for you. I hope that they inspire and challenge you, too. 1.
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