Kellblog

AUGUST 31, 2019

From time to time, every CMO faces a key question: to brand or not to rebrand? Often, it’s right after joining a company and you want to make a big splash. Sometimes, it’s after you’ve been with a company for a while and you and some told-timers are bored with the current branding and want something new. My general advice to those considering rebranding is “don’t do it” because I think it’s a siren’s call for several reasons: Branding projects are usually big and expensive.

Technical Review 75

Technical Review Social Media Branding Software Review 75

SaaSX

SEPTEMBER 4, 2019

If you’re spending many thousands of dollars driving prospects to your SaaS website but are struggling to convert them – you’re not alone. We’ve all been there, and we all know how discouraging (and scary!) it can feel. If you’re experiencing this, your website’s landing page is most likely to blame. Poor website conversion is typically a sign of a poor landing page.

SaaS 53

SaaS Branding Marketing Business 53

Sales Hacker

SEPTEMBER 5, 2019

Who’s responsible for retaining your SaaS customers? Sales? Marketing? Customer support? Customer success? All of the above! Because retention is a team sport — and customer churn is the opponent. In this article, we’ll talk about how sales reps (along with Marketing , Customer Success , and others) can keep customer churn to a minimum. 10 Ways to Reduce SaaS Customer Churn and Create Loyal, Long-term Users.

Churn 71

Churn Social Media SaaS Onboarding 71

Tom Tunguz

SEPTEMBER 2, 2019

There’s a new debate about marketing efficiency recently, and it’s an important one in the era of product-led growth. If a startup has great net dollar retention (NDR), should it be willing to increase its customer acquisition spend proportionately? I remain a believer that months-to-repay is the best metric for measuring customer acquisition efficiency for a single reason.

Retention 179

Retention Scale Marketing Acquisition 179

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Generative AI is upending the way product developers & end-users alike are interacting with data. Despite the potential of AI, many are left with questions about the future of product development: How will AI impact my business and contribute to its success? What can product managers and developers expect in the future with the widespread adoption of AI?

Generative AI

Practical Advice on SaaS marketing

SEPTEMBER 4, 2019

Acquisition 138

Acquisition Marketing SaaS 138

ProfitWell

SEPTEMBER 3, 2019

“Close enough” is sufficient only in horseshoes and hand grenades; your pricing page is no exception. If your pricing page isn't perfectly designed to convert potential customers, all that effort you put into sales, marketing, and product development might as well be for naught. Unfortunately, all too many early-stage startups fall into the trap of pouring everything they have into their product and only hastily slap together their pricing page as an afterthought.

Pricing 69

Pricing Scale compliance Technical Review 69

Agile Payments

SEPTEMBER 3, 2019

Managed Payment Facilitation : What is it and is it right for your SaaS.

SaaS Payments 68

SaaS Payments Payment Services Payment Facilitation Management 68

SaaStr

SEPTEMBER 3, 2019

Lambda School trains people online to be software engineers. Rather than paying tuition, students agree to pay a percentage of their income once they are employed and making over $50,000 a year. Hear from Austen Allred how and why you should be stepping on the gas when your CAC is low. Want to see more content like this? Join us at SaaStr Annual 2020.

Acquisition 144

Acquisition Software Review Payment Methods Marketplace as a Service 144

OpenView Labs

SEPTEMBER 6, 2019

Building and distributing new software products has never been easier. New developer tools make it possible to build software by combining blocks of logic, rather than coding from scratch. Hosting is easier and cheaper than ever. Thousands of products are released every day on app stores and marketplaces. Digital advertising channels allow marketers to reach millions of potential users with inexpensive and hyper-targeted ads.

Branding 41

Branding Software Review Software Scale 41

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Payments

Backlinkfy

SEPTEMBER 2, 2019

Quality link building is one of the most important aspects of today’s search engine optimization. It is mandatory for websites that want improved traffic from search engines. In fact, online businesses cannot attract the target audience without using a proper link building strategy. Devising an effective plan requires many skills including, psychology, content creation, programming, sales, and marketing.

Social Media 61

Social Media Engineering Branding Finance 61

The Daily Egg

SEPTEMBER 3, 2019

(A Note from Crazy Egg’s GM, Suneet Bhatt: This is a guest post from our friends at Verblio, a community of content marketing experts for hire, who focus on creating you excellent blog content and then, getting people to read it. One of the biggest challenges we hear from our community is how hard it […]. The post Content Marketing’s “Inside Baseball” Laid Bare: If you Write It, They Still May Not Come appeared first on The Daily Egg.

Content Marketing 259

Content Marketing Marketing 259

Intercom, Inc.

SEPTEMBER 4, 2019

Sales has an unavoidable reality: sometimes, your team won’t hit their numbers. If your team isn’t reaching their goals, what are you doing as a leader to help them get up and over the line? Every manager should know how to effectively coach their reps. This coaching helps them drive their team and their company to greater productivity and higher sales.

Underperforming Technical Team 175

Underperforming Technical Team Data Sales Communication 175

Predictable Revenue

SEPTEMBER 4, 2019

Tips on how to write sales emails, social media, and other B2B marketing content that'll keep your customers engaged. The post 8 Tips For Writing Sales Texts For B2B Marketing appeared first on Predictable Revenue.

B2B 138

B2B Social Media Marketing Sales 138

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

SaaStr

SEPTEMBER 6, 2019

We’re proud to have > 60% women and multicultural speakers at the 2019 and 2018 SaaStr Annuals, and we are on track to meet or exceed that again in 2020. But our bigger goal is to drive our attendees to similar levels of inclusion and diversity. Our 2019 and 2018 attendee Diversity and Inclusion programs were fully subscribed and worked well, so we want to go even bigger this year on a number of levels.

Leadership 117

Leadership 117

The Daily Egg

SEPTEMBER 5, 2019

(A Note from Crazy Egg’s Departing GM, Suneet Bhatt: This is the second guest post from our friends at Verblio, a community of content marketing experts for hire, who focus on creating you excellent blog content and then, getting people to read it. One of the biggest challenges we hear from our community is how hard it […]. The post How to Successfully Find and Vet a Content Creator for Your Agency or Business appeared first on The Daily Egg.

Content Marketing 252

Content Marketing Business Marketing 252

Neil Patel

SEPTEMBER 3, 2019

I’ve been an SEO for roughly 17 years now. And one thing that has remained constant, no matter how much you know about SEO, there is just too much to do. So much so, that most SEOs don’t even optimize their own websites anymore. And if they do, you’ll find that their site doesn’t rank for many competitive terms. Why? Because it is a lot of work! That’s why I’m excited to announce Ubersuggest 6.0.

Mobile 111

Mobile Marketing 111

Andreessen Horowitz

SEPTEMBER 6, 2019

One sunny afternoon this April, a Chinese teenager nicknamed Gallen was backpacking through Bali, hunting for things to do. But he didn’t turn to TripAdvisor for crowd-sourced suggestions (too time consuming) or scroll through Instagram for local geotags (too imprecise).

Mobile 111

Mobile 111

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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

Payments

SaaStr

SEPTEMBER 6, 2019

This is a pretty important question and insight, especially these days. C-suite employees get an equity grant, 9+ times out of 10, based on the current cap table. Or if you are close to another round, often based on the upcoming cap table. What this means in practice is VPs and CXOs often get far more equity by joining … later. And far, far more risk-adjusted equity by joining later.

Sales Recruiting 101

Sales Recruiting Sales Hiring Startup Cloud 101

Nimble - Sales

SEPTEMBER 5, 2019

Google Search Console is a powerful tool. One cannot overlook the diverse ‘search’ data that it provides. Constant analysis of the search console data can help your website climb the top ranks progressively and boost its online visibility. However, to enjoy the benefits, you must upgrade your SEO strategies accordingly, and for that, you need […].

Business 108

Business Strategy Data 108

Sales Hacker

SEPTEMBER 4, 2019

It’s a healthy question and one that has strong opinions on both sides… . Does swag work? Promotional products (AKA swag, tchotchkes, freebies, branded merchandise, you name it) have been around for some time. In fact, they date all the way back to George Washington’s campaign in 1789. . More recently, companies have started to integrate swag into their sales sequences, driving healthy growth for the entire industry.

Data 101

Data Wireless Sales Branding 101

Andreessen Horowitz

SEPTEMBER 6, 2019

“You got what it takes, but not enough to get started” — Too Short. An often-discussed problem today is that talent is more evenly distributed than opportunity.

Technology 106

Technology Education 106

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Start-ups & SMBs launching products quickly must bundle dashboards, reports, & self-service analytics into apps. Customers expect rapid value from your product (time-to-value), data security, and access to advanced capabilities. Traditional Business Intelligence (BI) tools can provide valuable data analysis capabilities, but they have a barrier to entry that can stop small and midsize businesses from capitalizing on them.

SaaS

InsightSquared

SEPTEMBER 4, 2019

One of the main responsibilities of your marketing team is determining which campaigns are the best campaigns. This is no small feet. Even with the seemingly infinite amount of data spilling from your Salesforce instance, even with the growing number of available marketing enablement technologies, marketers are struggling to prove out their revenue impact. .

Marketing 94

Marketing Technology Revenue Branding 94

Nimble - Sales

SEPTEMBER 3, 2019

Software as a service (SaaS) is not a particularly complicated product to sell, especially in today’s digital day and age. But it is a somewhat complicated product to keep selling. Lead generation, conversion, and above all else, customer retention – can give SaaS leaders a chronic headache. Stuck in between acquiring new customers and renewing […].

Metrics 106

Metrics Business Retention Software 106

CustomerSuccessBox

SEPTEMBER 4, 2019

A few months back, I completed my 4th year in the Customer Success world. When I look back to the old me, I feel that I have learned a lot as a Customer Success Manager (CSM). Like all other roles, this one has its own challenges but there are a whole lot of fun bits too. There are days when you feel the Lord is testing your patience, but there are other ones which are oh-so rewarding.

SaaS Payments 78

SaaS Payments Payment Services Payments Payment Facilitation 78

Andreessen Horowitz

SEPTEMBER 6, 2019

“You got what it takes, but not enough to get started” — Too Short. An often-discussed problem today is that talent is more evenly distributed than opportunity.

Technology 102

Technology 102

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User Experience

Sixteen Ventures

SEPTEMBER 5, 2019

Time to First Value (TTFV) is a commonly used Customer Engagement metric to measure the efficiency of the customer Onboarding process, but not generally a Sales KPI. But it should be. How can we hold Sales accountable for the customers they bring in – getting them Onboard and setup for long-term success (and expansion!) – without them owning the customer post-sale?

Engagement 70

Engagement Sales Compensation Onboarding 70

Nimble - Sales

SEPTEMBER 4, 2019

The migration of internet users from desktop to mobile devices suggests that people now expect real-time information accessible from anywhere. Global internet traffic coming from mobile devices increased by 52.99% in 2017, and it continues to grow. This traffic also includes employees, sales team members, and field agents who are always on the go and […].

Mobile 105

Mobile Strategy Business Sales 105

FastSpring

SEPTEMBER 5, 2019

Prepping for the second installment of the European Union’s revised Payment Services Directive (PSD2) is a daunting task for companies of all sizes. Due to the uncertainty and ambiguity that accompanies the regulatory update, many software companies are left with questions about the future of their online sales in the PSD2 era. Many are asking questions like: Does the PSD2 affect my business even though I am not headquartered in the EU?

Payment Solutions 62

Payment Solutions Software Review Payment Methods Software 62