Sat.May 11, 2019 - Fri.May 17, 2019

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5 Interesting Learnings from Fastly. As It Gets Ready to IPO.

SaaStr

Fastly isn’t quite as well known as the others in this 5 Interesting Learnings Series — Zoom, Slack, PagerDuty, etc. But it has some very interesting learnings for founders. Especially on how bigger deal sizes can work with free, freemium, self-service, etc. It’s also a great one to learn from, at $200m+ ARR ($45.5m GAAP revenue in Q1 ’19) because it’s in a space filled with strong competitors. 5+ learnings for founders: Developers control a lot of spend today.

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How SaaS Companies Can Accelerate Their Growth With In-Person Events

OpenView Labs

In the world of B2B SaaS where digital marketing takes precedence and automation touches everything we do, in-person events are often an afterthought — but in-person events are a critical component of any successful growth strategy. In fact, the majority of B2B marketers have ranked in-person events as their top-performing demand generation tactic. The consensus is in: it’s time to put the human element back into SaaS marketing.

Scale 62
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We thought we were selling to the guy next to you. But boy, were we wrong.

Chargebee

How we zeroed in on Chargebee's true north as a product, through customer calls, subscription workflows, and value propositioning.

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A Beginner’s Guide to A/B Testing with Crazy Egg

The Daily Egg

We are all united in a common struggle: designing products, apps, and websites that engage, entice, and delight our customers. So how do you know for sure that you are actually providing what they’re looking for? You research, experiment, and launch A/B tests. A/B testing can be a lightweight, sustainable, and time-saving activity that helps […] The post A Beginner’s Guide to A/B Testing with Crazy Egg appeared first on The Daily Egg.

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Navigating the Future: Generative AI, Application Analytics, and Data

Generative AI is upending the way product developers & end-users alike are interacting with data. Despite the potential of AI, many are left with questions about the future of product development: How will AI impact my business and contribute to its success? What can product managers and developers expect in the future with the widespread adoption of AI?

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The Fundraising Environment in 2019 - Three Major Shifts

Tom Tunguz

In a recent meeting, a founder asked me what I thought of the fundraising environment. My answer was: it’s become incredibly sophisticated along three dimensions: diversity of product offering, pricing sophistication, and efficiency of investment processes. If you read eBoys or Done Deals or Creative Capital, you’ll get a sense of the early days of the venture industry.

Pricing 213

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The art of the customer follow-up and delightful customer service

Intercom, Inc.

Part of the ritual of eating a meal in a good restaurant is the waiter asking if you’re enjoying your food and if there is anything else they can get for you. Now, you might not think much about that particular restaurant practice – after all, it’s just a simple customer follow-up question shortly after your food has arrived. However, there are a few lessons in this simple example of customer service that are valuable for anyone who works in customer support.

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These 18 Tools Will Supercharge Your Digital Agency Software Stack

The Daily Egg

As an agency, priority #1 has to be your clients. After all, your job is to solve problems for your clients, answer some pain they have, and lower their anxiety. Any tools you pick to build your digital agency have to first and foremost simplify your clients’ lives.But priority #2 is making money! Because you’re […] The post These 18 Tools Will Supercharge Your Digital Agency Software Stack appeared first on The Daily Egg.

Software 278
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How to take advantage of sales automation tools while maintaining a human touch

Predictable Revenue

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Travis Henry, Director of Inside Sales Operations at renowned Bay Area sales consultancy SalesSource. The post How to take advantage of sales automation tools while maintaining a human touch appeared first on Predictable Revenue.

Sales 157
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What successful startups were launched while the founders worked 9 to 5 jobs on the side?

SaaStr

I’m not aware of any huge successes in SaaS that were active side projects while the founders worked at different companies. But there are a bunch that were side projects at the same company: Mailchimp was a side project while the founders ran a web-design agency. There are many start-ups born out of agenies and consultancies. It can be a tough transition, but it’s pretty common.

Startup 189
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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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A behind-the-scenes look at building Product Tours

Intercom, Inc.

That’s why we recently launched Product Tours , a dead-simple onboarding tool featuring a code-free tour builder, error notifications and quick-start templates. As our Design Lead Gustavs Cirulis shared recently, the development of the product did not come without its own challenges. So I hosted our Director of Product Management Brian Donohue and Senior Product Manager Patrick Andrews on the podcast today to get the behind-the-scenes look at how this product came to life.

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Sales Operations: The Guide They Never Gave You

InsightSquared

“What was your first job?”. It’s one of my favorite questions to ask a fellow professional in sales operations. Some of the answers include: Elementary school teacher. SDR. Recruiter. Pharmacy Tech. Insurance sales rep. Cosmetics consultant. Account Manager. Financial analyst. Why the wide range? Sales Operations is Still Developing. Sales operations as a profession is growing, yet it is a comparatively new function in businesses.

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I Wanted to Convert on Your Landing Page, But I Couldn’t. Here’s Why.

Unbounce

Hey there , marketer. Let me introduce myself. I’m your target market. I’m actively looking for what you offer. I just Googled your solution, clicked your ad, and I’m on your landing page. Right now, I’m somewhere between interested in and desperate for what you’re selling. I’m ready to say “yes” to a call to action, but… I’m not going to say yes to yours.

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Even More of SaaStr’s Most Respected Leaders Unveiled!

SaaStr

Meet SaaStr’s Most Respected Leaders of 2019. Our most popular CEO, COO’s and Presidents that spoke at SaaStr Annual 2019. Curious how we came up with this list? We found our most popular speakers by speaker views and likes, session bookmarks and ratings weighing categories more heavily for overall rating than initial interest. Using magic (standard deviation) we came up with the best of the best of our sessions as voted by you, our SaaStr community.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How Google’s New Layout Predicts the Future of SEO

Neil Patel

When you think about SEO and what’s changed over the last 5 years, what comes to your mind? Chances are, it’s something related to how it’s harder to get rankings on Google. But why has it gotten harder to get more organic traffic? Well, if you ask most SEOs, they’ll say it’s because Google has created a much more complex algorithm. They look at factors like page speed, brand queries, and hundreds of other factors that it may have not been placing much emphasis on in the past.

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Everyone is an Analyst: Opportunities in Operational Analytics

Andreessen Horowitz

Our work is changing — what we do, and how we do it. How are automation and digitization changing decision-making. and what kind of new tools does that mean we will need?

AI 111
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Automation: The Secret to Personalized Customer Service

Groove HQ

The bots are coming. Yes, they’re coming from the customer service department as well. Does that mean we’re going to lose all human agents who support customers? No. But with bots becoming more intelligent and better able to respond to customer requests, it is certain that big companies will have to resort to them in […]. The post Automation: The Secret to Personalized Customer Service appeared first on Groove Blog.

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Lessons Learned 1 Year In From the SaaStr.com Redesign: Overall, Not a Failure. But Not a Success.

SaaStr

12 months ago, SaaStr.com underwent its second big redesign in its history: The goals weren’t quite agreed at the time — we didn’t have true alignment here, a missed opportunity — but the overall goal was to promote “other” products more , from SaaStrPro.com (our product to train your team for you — check it out !

Scale 166
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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5 Ways Online Video Content Can Boost Your Revenue

Nimble - Sales

It doesn’t matter what type of business you’re running; boosting your revenue likely holds a permanent position right at the top of your list of priorities. According to one recent study conducted by Aberdeen, marketers who use video tend to see revenue growth at rates of about 49% higher than those who are still relying […]. The post 5 Ways Online Video Content Can Boost Your Revenue appeared first on Nimble Blog.

Revenue 107
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The Most Important Customer Success KPIs You Should Be Tracking

Totango

Customer success initiatives are critical in ensuring your product gives customers the positive outcomes they’re looking for. But how can you tell if your customer success team’s hard work is paying off? One way is to use key performance indicators (KPIs) to make an abstract concept, like customer success, quantifiable. There are many different KPIs, and each evaluates progress toward goal completion from a different angle.

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How to Find, Get, and Excel in Your First SaaS Sales Job

Sales Hacker

In 2009, I was desperate… I had just spent six miserable months trying to become a financial advisor after my dream career of being a spy for the DoD didn’t pan out. I was a year past my last semester of college, newlywed, on crutches from major knee surgery, and we were expecting our first child. Desperate for an income, but also desperate for a career I loved, I scoured job boards and my very limited Linkedin network for leads.

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5 ways to get the most out of SaaStr Europa

SaaStr

Bags packed, tickets booked – what’s next? Here is your guide to everything you should know before you get to Paris next month! We have a few tips for making sure you take advantage of everything you can see and do at SaaStr Europa. Take a look! 1.Register for your sessions. Session registration is open! Having trouble figuring out how to reserve your seat?

B2B 160
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How Embedded Analytics Gets You to Market Faster with a SAAS Offering

Start-ups & SMBs launching products quickly must bundle dashboards, reports, & self-service analytics into apps. Customers expect rapid value from your product (time-to-value), data security, and access to advanced capabilities. Traditional Business Intelligence (BI) tools can provide valuable data analysis capabilities, but they have a barrier to entry that can stop small and midsize businesses from capitalizing on them.

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Outreach at Ramp 2019

InsightSquared

We’re excited to announce that Outreach , the #1 Sales Engagement Platform, is sponsoring Ramp 2019, the revenue ops event of the year! It really is a perfect match—Ramp is all about equipping revenue operations professionals with the foresight, skills, and connections required to become the strategic partner of today’s go-to-market teams demand. And Outreach’s mission of providing modern revenue leaders at high-growth companies with the insights and workflows they need to create predictable rev

B2B 89
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Stop Doing What Customers Hate and Discover What They Love

Nimble - Sales

In this webinar, Nimble CEO Jon Ferrara discusses concepts from Mark Schaefer’s latest book, Marketing Rebellion: The Most Human Company Wins. Mark is a globally recognized blogger, author, speaker, and educator with one of the top marketing blogs in the world. He is the Executive Director of Schaefer Marketing Solutions, specializing in marketing strategy and […].

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What is the Net Promoter Score?

The SaaS CFO

The Net Promoter Score, or NPS(®), is a customer satisfaction benchmark that rates the likely hood of your customer recommending your product or service to someone else. Your customer rates you on an NPS scale that begins at 0 (unlikely) and ends at 10 (likely). The scores are then transformed into a -100 to +100 […]. The post What is the Net Promoter Score?

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If smaller VC funds outperform large VC funds, is Softbank’s Vision Fund destined to fail?

SaaStr

The data in everything in venture is … mixed. Yes, the crazy outperformers in venture are smaller funds, from Lowercase Capital to Benchmark, etc. But the goal overall is to significantly outperform the market (+50% higher) to account for risk, while rewarding those who can afford highly illiquid investments (universities, pensions, etc). Very large funds will struggle to produce the insane 8x-10x+ returns of a super successful tiny find with a decacorn or two in it.

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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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10+1 Lessons from a Repeat Entrepreneur with Justin Kan

Andreessen Horowitz

a16z General Partner Andrew Chen talks with repeat entrepreneur, cofounder and CEO Justin Kan. Justin is a repeat entrepreneur who co-founded Kiko Software (a Web 2.0 calendar that pre-dated Google Calendar by 4 years), Justin.tv (a lifecasting platform), Twitch.

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Why You Should Make The Switch From A Perpetual License To Subscription

FastSpring

It wasn’t long ago that buying a new piece of software involved a trip to your local brick and mortar software retailer. You’d park your car, mosey on into the store, and then go through the process of scouring the shelves for the pristine cardboard box that housed a physical copy of your application. And that was it. The application you got out of the box was the final product.

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10 Kubernetes distributions leading the container revolution

IT World

Kubernetes has become the project to turn to if you need container orchestration at scale. The open source container orchestration system out of Google is well-regarded, well-supported, and evolving fast. Kubernetes is also sprawling, complex, and difficult to set up and configure. Not only that, but much of the heavy lifting is left to the end user.