January, 2020

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How to Set Up and Optimize Your SaaS Sales Funnel So It Doesn’t Let You Down

Incredo

Monthly investment size isn’t big, so prospects don’t need much social proof either. We have also seen SaaS companies that invest thousands of dollars in lead magnets, create content on the benefits of their product, spend weeks in nurturing their leads. Their future customers don’t need much education about using the software.

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The good, the bad, and the ugly: ChartMogul’s Nick Franklin on navigating hypergrowth

Intercom, Inc.

The faster you grow, the more likely you are to achieve long-term success (and actually survive long enough to scale). That’s exactly what Nick did when he made an early investment in ChartMogul’s content. For many startups, investing in content – especially evergreen content – can be a wise long-term growth strategy.

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Not just support on steroids: How to build a Customer Success team

Intercom, Inc.

Instead of answering a few questions here and there, we needed to be helping customers develop their long-term strategy for using Intercom. We oversee onboarding, conduct account reviews, hold product training, and deploy long-term strategies for customer success. Put simply, we weren’t living up to the promise of our team.

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The Health of the US Venture Market in 2020

Tom Tunguz

However, Q4 2019 saw meaningful dip from Q3, but it's too early to say whether it's an aberration, or the beginning of a longer-term trend. I wondered if Softbank's changes in investment strategy had much to do with it, but as the chart shows, they were not a meaningful contributor. Their investment is marked in the black line.

Marketing 234
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Payments are more than a feature — they’re a key to long-term success and market differentiation. It's a must-read for SaaS companies looking to attract investment and achieve sustainable growth. Explore how integrated payment strategies impact investor and buyer evaluations.

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As a venture capitalist, what are some red flags that would make you reject a startup immediately?

SaaStr

Again, if you have more demand that capacity, you can set the terms for a meeting. Having no idea I already invested in the space. Not every deal that seems competitive with a prior investment really is. Just not around investing my own capital ??. I’ve invested in 25+, including 3 Unicorns. I know how it works.

Startup 281
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Are there too many VC dollars seeking too few viable business opportunities in 2020?

SaaStr

We’ve had 2 records years in a row of VC investment: But … but look what’s happened in tech and the Cloud: Explosion! All in, there is a fairly tiny amount of venture capital relative to the long-term value of the companies they invest in. The top tech companies alone are worth $5 trillion together!

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The Economics of Payment Facilitator Registration

Explore upfront investment expenses and the long-term financial implications. As the popularity of becoming a PayFac (payment facilitator) grows, it's crucial to understand the intricate economics involved. Our article delves deep into the costs, complexities, and risks associated with PayFac registration.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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The Mindset of An Investor Today with Tim Draper

Speaker: Peter Cowen, Managing Director, Sutton Capital Partners & Tim Draper, Founder, Draper Associates

Join Peter Cowen, Managing Director at Sutton Capital Partners, with top VCs looking at the trends and perspectives on investing in today’s climate. Come join us for any of these sessions to hear from these top seasoned investors and get answers to these questions: How are VCs now looking at investing in the short term?

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The Mindset of An Investor Today with Minnie Ingersoll

Join Peter Cowen, Managing Director at Sutton Capital Partners with top VCs looking at the trends and perspectives on investing in today’s climate. Come join us for any of these sessions to hear from these top seasoned investors and get answers to these questions: How are VCs now looking at investing in the short term?

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The Mindset of An Investor Today with Ben Narasin

Speaker: Peter Cowen, Managing Director, Sutton Capital Partners & Ben Narasin, Venture Partner, NEA

Join Peter Cowen, Managing Director at Sutton Capital Partners with top VCs looking at the trends and perspectives on investing in today’s climate. Come join us for any of these sessions to hear from these top seasoned investors and get answers to these questions: How are VCs now looking at investing in the short term?

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The Mindset of An Investor Today - Arlan Hamilton

Join Peter Cowen, Managing Director at Sutton Capital Partners with top VCs looking at the trends and perspectives on investing in today’s climate. Come join us for any of these sessions to hear from these top seasoned investors and get answers to these questions: How are VCs now looking at investing in the short term?

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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. It involves finding a data management provider that can append contacts with correct information — in real-time.

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Potholes in your Roadmap and How to Fill Them

Speaker: Hope Gurion, Product Coach and Advisor

We'll cover: How to balance feature and non-feature investments. How to plan for the short-term, long-term, and the fuzzy area in the middle. She'll take you through all the opportunities to improve your organization's relationship to its roadmap that you may have missed along the way.