SaaStr
MARCH 25, 2020
When I was CEO at EchoSign, I made a big strategic error in Year 1. I set an insane plan of going from $0m to $2m in ARR in our first 12 months in business. It wasn’t because I couldn’t build a model — the model was sound. The mistake was a combination of not knowing enough about SaaS back then, and also having incredible confidence in the team’s past track record.
The Daily Egg
MARCH 31, 2020
Optimizing your conversion funnel is one of the fastest ways to grow a SaaS business. You don’t need more traffic. You don’t need lower churn or a better product. You don’t need better upsells. All you need is a few changes to the funnel that you already have. For most SaaS businesses, there’s a few […]. The post Are You Optimizing Your SaaS Conversion Funnel?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Cobloom
MARCH 22, 2020
Marketing is the growth lever that powers your SaaS startup into the next phase of rapid expansion; the "go faster" button that that fuels your growth from stealth mode startup to expansion-stage success story. But the modern marketing world is packed full of strategies and acronyms, and no two commentators can agree on the "best practices" of marketing a growing SaaS company.
Tom Tunguz
MARCH 24, 2020
I read an op-ed in Bloomberg last week written by a stock trader who was on the floor of the New York Stock Exchange during the 1989 crash. His manager brought him into his office. The trader feared his manager would fire him. Instead, his manager told him that these kinds of crises accelerate change and that he should embrace them. I’m struggling to find the link now, but if I do, I will update this blog post with it.
Advertisement
Generative AI is upending the way product developers & end-users alike are interacting with data. Despite the potential of AI, many are left with questions about the future of product development: How will AI impact my business and contribute to its success? What can product managers and developers expect in the future with the widespread adoption of AI?
The Daily Egg
MARCH 22, 2020
Think that speeding up your website isn’t important? Think again. A one-second delay in page load time yields: 11% fewer page views 16% decrease in customer satisfaction 7% loss in conversions A few extra seconds could have a huge impact on your ability to engage visitors and make sales. This means that having a fast site […]. The post 20 Ways to Speed Up Your Website and Improve Conversion in 2020 appeared first on The Daily Egg.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
SaaStr
MARCH 23, 2020
It can really tough to think through the short-term pressures of churn. SMBs are hurting the most, and the churn will be highest there. Enterprises are churning less, but slowing new purchases way down. Just remember one thing as your North Star here: No Customer Wants to Leave a Vendor They Count On. You may have 1000s or more customers. But often, your key stakeholders only manage a few key, core applications they need.
Tom Tunguz
MARCH 3, 2020
The 9 Disciplines of Great SaaS Companies remains one of the most popular posts on marketing on this blog. It’s a wonderful framework by Bill Macaitis, who was the CMO at Zendesk and Slack. Gabe Larsen , the VP of Growth at Kustomer, has a marketing scorecard that goes one level deeper and breaks down some of the key elements of key marketing processes.
The Daily Egg
MARCH 23, 2020
Limited-time offers put any marketing campaign on steroids. As consumers, we’re engrained in our current habits. Getting anyone to act isn’t easy. An offer with a ticking clock cuts right through our inertia, forcing us to act right now. But you can’t just promise a time-constraining offer and leave it at that. You have to […]. The post Limited Time Offer: How To Write a Discount Offer For Limited Time Only appeared first on The Daily Egg.
SaaStr
MARCH 29, 2020
What has a higher chance of making you money, being a venture capitalist or a startup founder? VCs have a much higher chance of making good money. There own investors (“LPs” or Limited Partners) pay them for a decade more than fairly to manage their investments, no matter how well or poorly they perform. But — truly great founders make the most by far.
Advertisement
Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.
SaaStr
MARCH 31, 2020
In today’s crazy world, more and more vendors are seeing customers that want to cancel annual or longer contracts. What should you do? The simple answer “of course” in that yearly contracts can’t be canceled — per se. That’s the whole point of whatever explicit or implicit discount you give for doing a yearly contract (vs. monthly or quarterly).
Predictable Revenue
MARCH 12, 2020
Collin and Oliver discuss the use of software, robotics and automation to offer impeccable quality, affordable pricing and lightning speed. The post Building and evolving a successful sales team with Oliver Williamson appeared first on Predictable Revenue.
Intercom, Inc.
MARCH 3, 2020
We know it’s hard to apply and interview for a new job. So if you’re considering a design job at Intercom , we won’t make it harder by forcing you to read our minds or guess about what we value. Instead, we’ll tell you exactly what we look for – and why it matters to us. When you interview for a design job, the process is usually mysterious: did you say the right things?
Tom Tunguz
MARCH 11, 2020
What could happen to the fundraising market in the coronavirus era where organizers cancel events, the financial markets suffer from a bear market, and there is a lot of uncertainty? The most recent event to use as an analogy is the 2008 financial crisis. In 2008, I had just joined the venture industry, and then Lehman fell. So this was a bit of a trip down memory lane.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
The Daily Egg
MARCH 27, 2020
An optimized conversion funnel can mean the difference between making a healthy profit and barely breaking even. It maximizes the profit you get from your marketing campaigns. If you run a sales-focused website, you do have a conversion funnel in place, whether you were intentional about creating it or not. Maybe it’s not optimized, but […]. The post A Simple Guide to Understanding and Creating a Website Conversion Funnel appeared first on The Daily Egg.
Incredo
MARCH 11, 2020
Associations face a unique challenge in marketing, in that they have to cater to a very specific audience and ensure they’re going to become long term members. And each association has different challenges to begin with, so traditional marketing strategies won’t work very effectively either. In this post we’re going to talk about the crucial parts of a great marketing strategy for associations. . 1.
SaaStr
MARCH 19, 2020
Depending on who you are, and what you do, sales may or may not have slowed way down. But one thing I do know: the best SaaS companies will come out of this time with the strongest products. They will keep innovating. And I also know that the best investment you can make today is in your existing customers. The vast majority aren’t going anywhere, and may even upgrade to more seats.
Predictable Revenue
MARCH 19, 2020
To achieve exponential growth, a consistent source of predictable opportunities is needed. That source is outbound sales. Tom talks about how he sources and closes leads on every salesperson’s favorite social media site, LinkedIn. The post How to turn 100 LinkedIn profiles into 10 meetings with Tom Abbott appeared first on Predictable Revenue.
Advertisement
Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
Intercom, Inc.
MARCH 9, 2020
For remote workers, live chat is the simplest option for communication. But if most communication is nonverbal, how do you make sure what you say and hear aren’t misinterpreted? When speaking with someone in person, the words you use matter. But if there’s any ambiguity in what you’re trying to say or how you feel about a situation, those nonverbal factors – such as body language, facial expression, etc. – have a greater impact than the words you use.
Tom Tunguz
MARCH 28, 2020
I was reading an article in the NY Times about how we’re all using much more internet than we have been. Consequently, YouTube is throttling video quality, and some of our services are slower than before. I’ve also heard anecdotally that some forms of content marketing are doing well in an era when knowledge workers sit before our laptops all day.
The Daily Egg
MARCH 25, 2020
How long do users stay on your website? Less than 15 seconds. That’s how long you have to capture someone’s attention on your website. I’ve dubbed this “the 15 Second Rule.” If you haven’t generated interest in 15 seconds, then you probably aren’t going to. How do you do that? Let’s take a look at […]. The post The 15 Second Rule: 3 Reasons Why Users Leave a Website appeared first on The Daily Egg.
Sales Enablement, SaaS and Growth
MARCH 23, 2020
One of the biggest challenges businesses face when they grow is scaling effective , autonomous and quick decision-making. What worked with 30 employees will start creaking at 300, and break well before you hit the 3,000-mark. Good decision-making is extremely important. It has a compounding effect - the more good decisions a business makes, the better the results will be.
As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.
SaaStr
MARCH 1, 2020
The good news today, is there are tons of customer success veterans out there. So you can find folks to join you. Even just a few years ago, there weren’t enough folks when enough experience to be your first “head of customer success.” But the bad news is, many can’t really do the job a start-up needs at a leadership level.
Predictable Revenue
MARCH 30, 2020
Anyone will tell you that grabbing buyer attention is key. But successful sales reps will likely tell you that keeping buyer attention is even more essential. But how do you maintain relatability in a high-tech world that feels increasingly impersonal? The post The Personal Touch: How to Enhance Your Relatability in Sales Pitches appeared first on Predictable Revenue.
Intercom, Inc.
MARCH 26, 2020
As the COVID-19 situation continues to impact people, businesses, and communities everywhere, we know it is more important than ever to stay in touch with your customers, and Intercom is committed to helping you stay connected. We have robust plans in place to ensure we continue to deliver the highest levels of technical and business service. Health and safety.
Tom Tunguz
MARCH 8, 2020
Recently, we welcomed Lisa Lawson to SaaS Office Hours to talk about building a channel go-to-market strategy for SaaS companies. Lisa built the channel at Optimizely, which accounted for a meaningful fraction of new business. I learned quite a bit from the sessions with the five companies who attended the one-on-one sessions. Here are my notes. Where to Start.
Advertiser: Data Robot
The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.
The Daily Egg
MARCH 29, 2020
Landing page optimization doesn’t happen overnight. That’s why marketers get frustrated — and often give up. Today, I’m going to teach you my best landing page optimization tips and tricks so you can attract more prospects and convert more customers. If you’d like to skip around, here’s what I’m covering: Why Is My Landing Page […]. The post Landing Page Optimization: Best Practices, Tips, and Tools appeared first on The Daily Egg.
Neil Patel
MARCH 10, 2020
Every SEO tool is different. Some have better keyword data, others have better link data, others give better technical suggestions… in other words, there is no perfect tool. And I really mean that, even though I created Ubersuggest for you. Plus paying for a handful of SEO tools can be expensive and isn’t realistic. But don’t worry, because today, I’m about to make your life a bit easier.
SaaStr
MARCH 8, 2020
I used to hate the idea of “power laws” That the advantages of being #1 compound over time. It seemed to turn all startups into just numbers on a graph. But has time has gone on, I’ve learned it’s often right. Just look at Zoom’s incredible run to dominate an existing category. Being #1 in a category often takes 80%-90% of the value and benefits.
Expert insights. Personalized for you.
217 
Let's personalize your content