The PLG Trap : Lessons Learned from Oliver Jay, former CRO at Asana
Tom Tunguz
OCTOBER 11, 2023
Last week, Office Hours hosted Oliver Jay, former CRO at Asana to talk about Avoiding the PLG Trap. More than 900 people registered for the event. The full recording is here or embedded below on the web. Oliver shared some trenchant insights about his experience leading the GTM teams to success. These are three of the lessons that stood out to me espcially managing the transition from product to sales-led growth (PLG -> SLG).
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