Wed.Mar 27, 2024

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Conversational Commerce: Redefining Marketing through Chatbots

SaaS Metrics

Conversational commerce emerges as a dynamic force reshaping conventional approaches. At its core lies the integration of chatbots, revolutionizing customer engagement and transactional interactions. This column delves into the transformative impact of conversational commerce, elucidating its mechanisms and implications for businesses. Central to this discussion is the concept of what is chatbot.

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5 Interesting Learnings from HubSpot at $2.4 Billion in ARR

SaaStr

So we’ve probably covered HubSpot more than any other SaaS and Cloud leader on this 5 Interesting Learnings series, but there’s a good reason for it: First, HubSpot is a lot like most of us. It sells sales, marketing, support and more tools. And second, so many of us use HubSpot. The majority of the SaaStr community uses HubSpot! So it’s very … tangible.

Scale 232
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Trellus.ai’s Journey to PMF

Predictable Revenue

The journey of Trellus, as shared by its founders Dom and Ajinkya on the Predictable Revenue podcast, hosted by Collin Stewart. The post Trellus.ai’s Journey to PMF appeared first on Predictable Revenue.

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AI Day is Streaming Live TODAY – Here’s how to tune in

SaaStr

Where SaaS Meets AI LIVE TODAY! SaaStr AI Day is starting soon and will be live streaming today! Use the links below at each session’s designated time to tune-in live and join the Zoom session room. Or you can also watch the livestreams on the SaaStr YouTube Channel. *All times are in PDT (Pacific Daylight Time) 8:30-9:15 AM PDT How to Navigate the Shift to Generative AI with PagerDuty’s CEO and SaaStr’s CEO Speakers: Jennifer Tejada, Chairperson and CEO, PagerDuty Jason Lemki

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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What are omnichannel payments? (plus the benefits of offering a unified payment experience)

Payrix

Payment transaction types and touchpoints are becoming more accessible and diverse. Online and offline payments, credit cards, digital wallets, and ACH — the more commerce intersects with our daily lives, the higher the expectations for simple and intuitive payments. Business frequently overlaps online and off, in one channel or another, and if consumers can make a payment one way somewhere, they want to make it everywhere.

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What Is Secondary Navigation? [+ Examples]

User Pilot

How often have you clicked away from a page simply because you couldn't find what you were looking for? The secondary navigation of your website or application can make or break product engagement —that’s how essential it is. That said, let’s explore some secondary navigation examples, the role of secondary navigation in UX, the key differences between primary and secondary navigation, and share some strategies to aid your navigation.

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5 Trends in Content Localization + 1 to Keep an Eye On

The Moz Blog

From tailored product offerings to studying evolving SERPs worldwide, learn how multinational brands navigate linguistic and cultural nuances to connect authentically with consumers.

Trends 94
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10 Event Analytics Use Cases for SaaS [+ Examples]

User Pilot

Event analytics is a great way for SaaS companies to study user interactions to gain actionable insights into the customer journey. Knowing what steps users take to perform an event can help uncover friction points that are ruining the customer experience. While there are several benefits to it, performing such product analytics isn’t always easy.

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I Posted LinkedIn Carousels for a Week – Here's What Happened

Buffer Resources

In our article on the best type of content to post per platform , we discovered something interesting: LinkedIn carousels get the third highest engagement after videos and images. Perhaps more interestingly, we also discovered that LinkedIn is the social media channel where we saw the smallest difference between the various media types. For example, video posts only ranked 0.1 percent higher than photo posts, and photo posts were only 0.4 percent higher than PDF carousels.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Video of Balderton Webinar on Efficient Growth via Entering New Markets

Kellblog

Just a quick follow-up post to share the video from the recent Balderton event I did on opening new markets as the key to durable, efficient growth. I previously shared the slides here. Now, thanks to Balderton, I’ve got video, embedded below. Thansk to Balderton for hosting and to everyone who attended this event. The post Video of Balderton Webinar on Efficient Growth via Entering New Markets appeared first on Kellblog.

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BlueSnap Global Payments for NetSuite Offers Seamless, Optimized Payments for NetSuite Customers

BlueSnap

With our new BlueSnap Global Payments for NetSuite SuitePayments app, built using the Oracle NetSuite SuiteCloud Platform, more businesses can easily accept payments from their customers, wherever they may be. The post BlueSnap Global Payments for NetSuite Offers Seamless, Optimized Payments for NetSuite Customers appeared first on BlueSnap.

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Smooth sailing: Simplifying mergers with automated onboarding

BetterCloud

A merger and acquisition (M&A) process from the outside can seem like magic, but it’s really a strong IT team that is behind the curtain. The IT and HR teams tasked with managing an M&A shoulder the immense responsibility of seamlessly integrating two distinct companies, often operating in different parts of the world, sometimes requiring immediate action.

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How to Debug and Troubleshoot Software Issues Effectively?

How To Buy Saas

Debugging and troubleshooting are essential skills for any software developer. The ability to methodically track down bugs and fix issues in code is crucial for writing stable, production-ready software. While debugging can often be frustrating and time-consuming, it is a mandatory part of the development process. Mastering debugging best practices allows developers to squash bugs faster and build more resilient applications.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Pixel-Perfect Design: Fine-Tune Your Website’s Look

How To Buy Saas

The smallest details can make the biggest difference. A website that looks polished, professional, and perfectly aligned with your brand inspires confidence and enhances user experience. This concept is known as “pixel-perfect design.” It’s the meticulous control over every visual element—ensuring fonts, colors, spacing, and images render exactly as intended, regardless of the viewer’s device or browser.