User Pilot

MARCH 25, 2024

Whether you’re planning your exit, seeking VC funding, or setting up ESOPs, a SaaS valuation is a must. Our article: Explains different SaaS valuation methods. Introduces key metrics that can affect your company’s value. Shows how to leverage PLG strategies to boost the value of your SaaS business.

SaaS 101

SaaS Customer Lifetime Value Acquisition Metrics 101

User Pilot

OCTOBER 5, 2023

Reducing the CAC payback period can help SaaS companies boost their financial performance and drive growth. TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. Book the demo to see how!

SaaS Payments 103

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 103

SaaStr

JULY 7, 2023

“Retention is the new acquisition,” says Co-Founder and CEO of Insider, Hande Cilingir. Given the fact that customer acquisition costs are increasing sharply, the most efficient way to increase revenue base is getting it out of existing ones.” Segment customers based on their persona, upsell potential, tenure, maturity, etc.

Retention 175

Retention Software Review Revenue Systems Review 175

Casey Accidental

FEBRUARY 22, 2024

Most marketplace founders and leaders intuit this over time, so they obsess over growth metrics. Most marketplace founders and leaders intuit this over time, so they obsess over growth metrics. In this essay we explore one channel that helps many marketplaces scale faster than others: supply driving demand.

Payments 116

Payments SaaS Payments Scale Payment Methods 116

User Pilot

JANUARY 28, 2024

Tracking relevant product performance metrics allows you to assess how successful your product is at satisfying user needs and achieving business goals. What metrics should you track though? Our guide covers 11 key performance metrics to analyze at different stages of the customer journey. Let’s dive in!

Metrics 104

Metrics Customer Lifetime Value Business SaaS 104

User Pilot

MARCH 12, 2024

Tracking the right company activity metrics can help you measure and optimize your company’s performance, driving product growth. In this article, we will examine 14 of the most important activity metrics, how they function, and how you can monitor them closely. Book a demo to learn more.

Metrics 103

Metrics Scale Customer Lifetime Value Business 103

SaaStr

AUGUST 17, 2022

A successful, growing business depends as much on its metrics as it does on its people. It doesn’t matter what metric you use, but look at your deals every month and decide whether they were good or bad. How to drive growth. Focus on logo acquisition. Culture of success. Score your deals.

Sales Hiring 187

Sales Hiring Sales SaaS B2C 187

User Pilot

FEBRUARY 26, 2024

Digital product metrics reveal how customers interact with your product. They paint a picture of your product’s impact and the success of your marketing strategy. However, not all metrics are created equal. In this article, we hone in on the best metrics for product teams looking to drive product growth.

Metrics 97

Metrics Customer Lifetime Value Scale SaaS 97

User Pilot

MARCH 18, 2024

In SaaS, a new user activation dashboard can become a massive product analytics tool to understand and optimize the user journey. Let’s explore how a new user activation dashboard works, look at the key metrics you need to include in it, and see how it can help you unlock ways to retain more customers. What is user activation?

Metrics 98

Metrics Trends Onboarding Acquisition 98

Stax

FEBRUARY 21, 2024

So, of course when it came to revenue-driving activities, Ford knew that success in marketing—and business—wasn’t about how much your marketing spend is, but how efficiently you spend it. For modern Software as a Service (SaaS) companies, the automobile is replaced by primarily digital and cloud-based solutions and software.

SaaS Payments 88

SaaS Payments Payments Payment Services Stax 88

User Pilot

APRIL 3, 2024

Truly think about it because it could be the difference between a successful product and not. Product-led innovation focuses on creating the best product for your customers. TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth.

Innovation 96

Innovation Payments Strategy Payment Solutions 96

User Pilot

APRIL 22, 2024

In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. TL;DR Customer success builds long-lasting relationships, increases customer retention , lifetime value , and advocacy, and informs product development.

Customer Success 83

Customer Success Retention Software Review Customer Lifetime Value 83

User Pilot

JANUARY 15, 2024

With an abundance of product analytics to track, having a robust SaaS KPI dashboard is essential to monitor the metrics that matter most. TL;DR A SaaS dashboard can be used to track important metrics and key performance indicators. Your custom SaaS dashboard should provide actionable data and be as automated as possible.

Metrics 101

Metrics SaaS Customer Lifetime Value Retention 101

User Pilot

JANUARY 17, 2024

Scaling SaaS is not for the faint of heart. If you do not scale, you will be unable to reach a new pool of customers and your competitors will leave you in the dust. If you scale prematurely, you may struggle to satisfy customer expectations. Create flexible pricing packages that are aligned with the needs of all customers.

Scale 102

Scale Scaling SaaS Underperforming Technical Team 102

User Pilot

MARCH 29, 2024

Brand activation is about driving product growth by connecting emotionally with people on a personal level. TL;DR Brand activation involves building awareness for a company through engaging interactions with potential customers. To create a successful activation strategy , you must first define your product's value proposition.

Branding 100

Branding Social Media Technical Review Software Review 100

User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. In-app strategies for converting free or trial users to paying customers.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

User Pilot

SEPTEMBER 25, 2023

And how can your SaaS business use them to facilitate product growth ? Even the most successful ones have sales teams to close deals with high-value customers. Next, assign responsibilities at each stage of the journey to the right team, for example, acquisition to marketing and activation to product and customer success.

Acquisition 100

Acquisition AI Search Onboarding Churn 100

User Pilot

SEPTEMBER 27, 2023

Product-led growth is one of the big SaaS buzzwords. Our ultimate guide explores what PLG is, how it differs from different growth strategies, and why product-led growth matters for SaaS businesses. It also looks at different PLG models, how to implement them, and important metrics to track. Product-led growth.

Software 100

Software Scale Acquisition Onboarding 100

User Pilot

NOVEMBER 27, 2023

SaaS companies like Slack and Atlassian pioneered the product-led growth (PLG) model as a way to reach customers through the product. TL;DR Product growth is everything you do to increase a product’s value, attract new customers, and boost revenue. Product growth vs. product-led growth? What is product-led growth?

Scale 102

Scale Acquisition Strategy Retention 102

User Pilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion.

Acquisition 102

Acquisition SaaS Payments Payment Methods Metrics 102

User Pilot

APRIL 24, 2024

SaaS renewals can be a breath-holding moment. It’s when a customer decides whether to continue paying for your product or not. If you want to ensure customers renew each time, continue reading ahead. In this article, we’ll share everything you need to know for increasing customer renewals.

SaaS Payments 78

SaaS Payments Retention Payment Services Payment Solutions 78

User Pilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? Key metrics to track at each stage. TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. This is the main question we explore in the article.

Social Media 95

Social Media Sales Funnel Acquisition Retention 95

SaaStr

DECEMBER 4, 2023

Churn increase due to greater scrutiny of costs Contract values declining More stakeholders involved in decision-making Capchase combined the study with their data set of thousands of SaaS companies and looked at what the best companies do to overcome these hurdles. 2: Offer Flexible Payment Terms This is another debate going on in SaaS.

SaaS Payments 208

SaaS Payments Payment Services Payments Payment Features 208

SaaStr

SEPTEMBER 16, 2022

After finding success in their home country, many SaaS founders begin to think globally, considering expansion into the international markets. Before pursuing the market in another country, you must ensure optimal success in your current market. Data and trackable metrics are critical to understanding your success.

Scale 196

Scale Scaling Sales Hiring Marketing 196

User Pilot

APRIL 26, 2024

Customer success is a core growth driver for any SaaS business. The SaaS market is crowded with tons of similar products and the best ones that stand out are those who delight their customers regularly. Are you wondering how to retain your customers and make them love your product? No worries!

Customer Success 52

Customer Success Customer Lifetime Value SaaS Churn 52

SaaStr

MAY 16, 2021

SaaS companies thrive on partnerships to share leads, mutually champion brands and collaborate on customer success efforts. The objective could be several things, from lead and revenue sharing, driving visibility or customer success. Treat your partner acquisition like a sales funnel.

Scale 216

Scale Sales Hiring Sales Funnel Consulting 216

User Pilot

MARCH 14, 2024

Looking for customer analytics use cases that can significantly improve your SaaS? This article lists key use cases for SaaS and explains how to implement them to unlock customer satisfaction and product growth. We also cover: Customer analytics categories. Key metrics you should be measuring. Churn rate.

Customer Lifetime Value 102

Customer Lifetime Value SaaS Underperforming Technical Team Retention 102

User Pilot

MARCH 17, 2024

Are you tracking SaaS metrics without knowing how to make the analytics process easier? Analytics dashboards are visualization tools that give you an overview of key metrics. It will give you a better understanding of the type of metrics to monitor in your dashboard and help you draw product growth insights from them.

Social Media 94

Social Media Data SaaS Scale 94

SaaStr

NOVEMBER 25, 2023

We are a tech startup, and in order to be successful, we expect you to put in a lot of hard work. If you think about the customer acquisition funnel, you have the top, middle, and bottom. O n the whole, every org has a customer funnel on one hand and employee resources on the other. This job isn’t for everyone.

Sales Hiring 194

Sales Hiring Underperforming Technical Team Revenue Sales 194

User Pilot

JUNE 26, 2023

Want to track the different types of product metrics to get product growth insights ? Product metrics are critical for product growth managers to develop the right product strategies and drive continuous value for customers. You can also use a product metrics framework, ie. What are product metrics?

Metrics 85

Metrics Customer Lifetime Value SaaS Acquisition 85

User Pilot

AUGUST 14, 2023

With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. You need to know what in-app communication to implement to attract, engage, and retain a bigger customer base while maximizing revenues. Host webinars to promote new features.

Growth Marketing 96

Growth Marketing SaaS Payments Strategy Payment Methods 96

User Pilot

NOVEMBER 6, 2023

Looking for ways to measure and increase customer growth? Here is what this customer growth guide covers: Customer growth explained: what is it? The top metrics to measure customer growth rate. Proven strategies for attracting users, retaining them , and driving account expansion. What is customer growth?

Customer Lifetime Value 93

Customer Lifetime Value Retention Churn Acquisition 93

User Pilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. Likewise, how you optimize for success will differ from one stage to another.

SaaS 82

SaaS Sales Funnel Customer Lifetime Value Acquisition 82

User Pilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? While it’s important to acquire new customers for growth, retaining existing customers is imperative to ensure long-term success. TL;DR Customer acquisition is the process of attracting and converting prospective users into paying customers.

Acquisition 93

Acquisition Retention Customer Lifetime Value User Experience 93

User Pilot

JULY 22, 2023

Customer acquisition cost vs lifetime value: which one should you prioritize? Both these metrics are crucial for getting product growth insights into the financial health and sustainability of your SaaS business. TL;DR Customer acquisition cost (CAC) is the money a business spends on acquiring new customers.

Acquisition 81

Acquisition Customer Lifetime Value Onboarding Retention 81

User Pilot

JANUARY 7, 2024

You’ll also learn seven solid strategies for boosting SaaS growth , regardless of your company stage. Strategies to improve your company’s revenue growth rate: Decrease friction in the conversion funnel and spot ways to drive high revenue growth. Use reverse trials to increase the number of paying customers.

Revenue 105

Revenue SaaS Churn Onboarding 105

User Pilot

NOVEMBER 27, 2023

Related metrics that impact your revenue and how to use the insights to turn your product into a growth engine. For SaaS products, achieving sustainable revenue growth is often a top-level goal, aligning with broader business objectives like market expansion , profitability, and shareholder value. Book a demo today.

Payments 104

Payments Revenue Payment Features SaaS Payments 104