Dear SaaStr: When Should You Hire Your First Demand Generation Marketer in SaaS?
SaaStr
JULY 3, 2023
Dear SaaStr: When Should You Hire Your First Demand Generation Marketer in SaaS? Assuming you are growing reasonably quick, a head of demand gen at even $20k in MRR can be accretive over the next 12 months. I see too many founders hiring a VP of Sales early, but waiting years in many cases to hire a true VP of Demand Gen.
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