SaaStr

MARCH 3, 2023

Enablement — setting your team up for success and investing in their professional growth. Culture — developing sub-cultures within sales that enable the team to scale successfully. How do you set your team up for success and invest in their professional growth? Invest in enablement. Iterate on culture and values.

Scale 211

Scale Sales Recruiting Sales Hiring Scaling 211

SaaStr

FEBRUARY 27, 2023

Partner: investing in different partnership channels. Storyblok then invested in an onboarding and learning platform to create a four-week onboarding program rather than the lengthy wiki pages they previously used. To create a strong company culture in a remote work environment, Storyblok focused on its employee benefits early on. “We

Scale 188

Scale Sales Hiring Sales Recruiting Scaling 188

SaaStr

DECEMBER 19, 2022

Based on her experience and success at Expensify, Muralidharan shares a helpful approach for growing your company that maintains productivity and performance. . Grow Mindfully: Company culture is a living, breathing thing. . When it comes to hiring strategy, you must connect your recruiting to your company’s deeper philosophy.

Compensation 203

Compensation Leadership Company Culture Headcount 203

SaaStr

DECEMBER 3, 2021

Aydin believes that investing in a founder’s personal development is essential professionally and ethically, especially since the modern SaaS climate can give off a distorted definition of success. Company Culture of Personal Development.

Development 223

Development Entrepreneurship Company Culture Leadership 223

Intercom, Inc.

FEBRUARY 6, 2018

One area that’s especially fraught with challenges is your company culture. Neglecting to onboard a new hire into your company culture poses a huge risk of misalignment. You should invest in good and detailed onboarding focused on culture for all of your new employees, and more specifically, for your managers.

Onboarding 203

Onboarding Company Culture Engineering Investment 203

SaaStr

JUNE 14, 2023

We’ll explore key aspects such as building customer relationships based on trust and honest feedback, defining company culture amid rapid growth, and hiring strategies that prioritize team chemistry over expertise. And one of the most critical aspects to manage during this phase is your company culture.

Scale 197

Scale Artificial Intelligence Technical Review Software Review 197

SaaStr

FEBRUARY 22, 2022

This led them to double their partner relations sales team and to invest in partner programs and automation. Zoom managed a hybrid salesforce amidst the growing demand through investments in technology to reframe how their team members work in their home and in-office environment. Invest in enablement.

Scale 219

Scale Sales Hiring Scaling Sales 219

SaaStr

MAY 31, 2023

In your third year alone, you will add as much as your company has ever done in life to date. So as you make decisions today — product and GTM investments, and everything else needed to scale — you have to base it on new ARR years out. Culture can get away from you quickly in a high-growth company going from $10M-$100M.

Scale 171

Scale Scaling Leadership Company Culture 171

SaaStr

JUNE 21, 2023

VCs can be fickle about what they fund, but if you have revenue, you have more leeway for when you take an investment. For example, Harbaugh was invited to a meeting with a VC and was told it was just an informal meeting to learn about the company. Your values can inform and influence your company culture.

Sales Recruiting 235

Sales Recruiting Sales Hiring Underperforming Technical Team Pricing 235

SaaStr

JULY 18, 2022

As a company, you need to invest as much in your employee’s personal growth as they do. The best companies can feel like a family, and healthy families support each other and their dreams. They need to know not only that their work is valued but that their values are, as well.

CTO Coach 212

CTO Coach CTO Hire New CTO CTO 212

SaaStr

JUNE 23, 2023

As you grow, you build a team that adopts that mindset, growing the company culture alongside the business. And then your team mindset and cultural values end up being unbelievably important. And then your team mindset and cultural values end up being unbelievably important.

Startup 198

Startup Company Culture Marketing Communication 198

SaaStr

MARCH 31, 2021

Scaling your SaaS company isn’t just about hitting the right growth metrics –– it requires a thorough understanding of your business goals, company culture, and leadership dynamic. 2 The Areas of Your Company That You’re Most Passionate About… might be where you’re digging the biggest hole.

Scale 197

Scale Scaling Leadership Company Culture 197

SaaStr

FEBRUARY 18, 2022

Make customer success part of your entire company culture. Invest in customer success operations. Most companies have a sales team and a sales ops team. If you’re a founder or CEO, don’t bury customer success under the sales leader. Only then will you have the best customer success program possible.

Customer Success 224

Customer Success Retention Company Culture Metrics 224

Chart Mogul

APRIL 3, 2018

But the list of elements that influence branding is huge: Company logo. Company culture. Color palette. Web design. Product user experience (UX). Blog content. Email content. Public speaking. Customer support experience. …and much more.

Branding 97

Branding B2B Investment User Experience 97

SaaStr

AUGUST 8, 2021

It’s important to have a strong culture. Your company culture is similar to your brand. They’re interested in increasing usage first, but also implementing things like getting members set up with IRAs and investments. It’s the foundation of how you show up and what you’re going to produce and why.

Banking 255

Banking Social Media Company Culture Innovation 255

SaaStr

APRIL 1, 2022

Mistake #1: Being Risk-Averse to Investments Outside of Your Area of Expertise. Schuck felt that he could more easily see the results in immediate dollars when he invested in sales. However, when you withhold investment from specific teams, it might reveal a more serious problem with your trust in teams or your product.

Sales Hiring 218

Sales Hiring Acquisition Investment Leadership 218

Tom Tunguz

AUGUST 7, 2017

How much cash is the management team willing to invest into the enterprise experiment? How much investment is required to fully test experiment? Alternatively, is the business ready to downshift innovation on the SMB product, and invest more in the enterprise product? This is risk tolerance.

SMB 160

SMB Sales Funnel Company Culture Enterprise 160

Totango

JULY 1, 2022

Different factors determine loyalty: where B2C SaaS users may prioritize values such as price or user experience, B2B customers place more emphasis on return on investment. Cultivate a company culture that values your customers by taking steps such as prioritizing customers in your mission statement, policies, and procedures.

B2B 108

B2B B2C Underperforming Technical Team Business 108

Sales Hacker

MAY 24, 2023

He also shares how company culture impacts productivity and morale, primarily within sales teams. Finally, we asked Tito to talk about how he got into angel investing and his consulting endeavors. Company : AltiSales Noteworthy : Tito is an expert in sales development and all things sales. I started in 2011.

Underperforming Technical Team 86

Underperforming Technical Team Consulting Company Culture Acquisition 86

Intercom, Inc.

MAY 27, 2019

If you are investing in self-development and learning about UX, it’s highly likely the materials you use are in English. Beyond just knowing how the company operates, all of this knowledge enabled me to communicate proficiently. The design industry speaks English. In fact, right now you are reading this blog post in English.

Company Culture 197

Company Culture Communication Investment Onboarding 197

Intercom, Inc.

DECEMBER 21, 2021

We continued to adjust to working from home , and our company culture evolved accordingly. One of our core company values is that “we obsess over our customers’ success” and this post by Hayley Camille Morgan is a true reflection of that. We hit a huge milestone as our ARR grew well past $200M. Sharing Intercom’s Values.

Technical Review 196

Technical Review Scale Innovation Company Culture 196

SaaStr

MAY 3, 2023

What are the problems caused by not investing in systems from the beginning? And invest in back-office systems early. Mistake #5: Not Investing In Digital Customer Success Early Part of customer success is humans working with humans. It’s also difficult to fix once you get too far in.

Sales Hiring 167

Sales Hiring Scale Pricing Customer Success 167

Intercom, Inc.

AUGUST 6, 2019

That’s why we’ve invested hundreds of hours into speaking , writing , open source contributions and community-focused events. These are great opportunities for building our own engineering culture and fostering innovation in the wider community. It doesn’t teach new hires the unspoken rules and expectations around the office.

Software Review 166

Software Review Engineering Technical Review Interviewing 166

SaaStr

MAY 31, 2021

I’ve also invested in 24+ next-generation SaaS companies, mostly successes, and had a chance to watch and learn from them as well, with a new lens. And paying a little more for a lot more experience can be one of the top investments you’ll ever make. Investing in the Future is Easier. My salary is still $0.

Sales Recruiting 313

Sales Recruiting Sales Hiring Scale Branding 313

Neil Patel

FEBRUARY 17, 2021

The time and money invested in creating employee spotlights show your company cares about its employees. What gets said by employees can prove your company is committed to creating a rewarding and challenging working environment. That tells possible recruits there is a great company culture , and you have nothing to hide.

Sales Recruiting 141

Sales Recruiting Sales Hiring Social Media Sales 141

Intercom, Inc.

APRIL 25, 2019

Making sure culture scales as you grow. Company culture can be especially delicate when a startup is experiencing hypergrowth. Hiring is one of the biggest areas of investment in your business, so it’s essential to go to great lengths to recruit (and keep) happy employees. Are you prepared to invest?

Scale 136

Scale Sales Hiring Sales Recruiting Scaling 136

FastSpring

SEPTEMBER 8, 2020

The role of the Chief Financial Officer is centered on; capital efficiency, general economics, limited resources, and investing most efficiently to get the best ROI. I believe that the keys to success are building a strong business, healthy company culture, and tight relationships with our local community.

Business 117

Business Company Culture Leadership Innovation 117

Intercom, Inc.

SEPTEMBER 17, 2020

When popular culture breeds company culture. When you’re in a startup, as your mom said, it might not last a year, so it’s too early for you to be personally invested on a career level. Dee: Kyum, we’re delighted to welcome you as a guest on Inside Intercom today. Kyum: Exactly.

Technical Review 210

Technical Review Company Culture Business Model Sales Hiring 210

SaaStr

APRIL 2, 2023

And if you didn’t invest proactively in systems like CPQ early, you create a byzantine mess that’s impossible to scale. Invest in back-office systems early. Mistake: Not investing in Digital Customer Success early The cobbler’s kids often have no shoes. For this one deal, we just need to do X.

Sales Hiring 251

Sales Hiring Scale Scaling Customer Success 251

SaaStr

JULY 10, 2023

First, VCs that attend regular board meetings are much, much more likely to invest again. All but the smallest VC firms hold “reserves” for second and even third checks into their portfolio companies. A few non-obvious ways you can use having regular Board meetings to help you. And to make intros for the next round.

Scale 219

Scale Investment Engineering Scaling 219

Totango

JUNE 10, 2022

Most organizations are active on LinkedIn beyond marketing activities to promote hiring, share tidbits of company culture externally and to collaborate. I would start with liking other company posts, re-posting where appropriate and sharing your thoughts on them. And if so, do you have any tips on what to post? JD : Absolutely!

Customer Success 102

Customer Success Scale Sales Hiring Leadership 102

SaaStr

MARCH 5, 2022

Starting with his time as an investment banker and later working in SaaS, Yancey Spruill, CEO at DigitalOcean , watched venture capitalists invest in seemingly strong companies, only to sell them off. What did it take for the VCs to throw their hands up in surrender — and what can be done to prevent this from happening?

Startup 239

Startup Leadership Innovation Scaling 239

SaaStr

APRIL 8, 2022

Companies must prove they can offer something of value before they make demands. You cannot expect your customers to invest in you before you invest in them. . Ensure it’s balanced with providing value and investing in your community.”. Marketing has the power to influence growth and revenue.

Development 201

Development Marketing Advertising Technical Support 201

SaaStr

JANUARY 4, 2021

Culture and people ops will be tougher — and you’ll need to invest more here. It will take an investment to get it all to work together. Quarterly off-sites for everyone have long been a part of distributed culture, but now every company may need to do this. So you may end up needing more offices.

Investment 263

Investment Engineering Company Culture 263

SaaStr

MARCH 30, 2022

Observe how other companies have made transformational changes, but don’t emulate them so much that you lose what makes your business unique. Investing in a Product-Led Model. Atlassian spends about 40% of its budget on R&D and only 15% on sales and marketing, which is a different approach than many companies take.

Scale 223

Scale Sales Hiring Marketplace as a Service Construction 223

Intercom, Inc.

OCTOBER 22, 2020

Change needs to happen at every level – from the overarching company culture to the everyday processes. By investing in proactive support, you can erase common issues altogether. Nate says that strong investment requires providing your team with the necessary tools and giving them agency to be a part of the solution.

Leadership 218

Leadership AI Scaling Engineering 218

SaaStr

OCTOBER 21, 2022

Navigate market dynamics over time—from employee base to customer investment—instead of making hasty decisions. Growing sustainably over time requires a balance between how much you pay to grow today and where you invest for the future. Braze has witnessed other companies lose focus in trying to claw up the growth curve. “As

Mobile 193

Mobile Technology Investment Innovation 193