FastSpring

MARCH 27, 2023

Ryan Austin had VP-level experience in training when he decided to start a consulting business to help enterprise-level companies with their corporate learning and development initiatives. Ryan and his team noticed so many inefficiencies across the L&D workflows. “It Cognota didn’t necessarily start as a software business.

Payment Solutions 108

Payment Solutions Payment Services SaaS Payments VP of Engineering 108

Point Nine Land

JUNE 18, 2023

Everything you always wanted to know about cohort analysis (but were afraid to ask) Back in 2012, I wrote a blog post titled “Know your user cohorts” , which began like this: “One of the most important tools to better understand the usage of a web application — or a service, a game or a mobile app, it doesn’t matter — is a cohort analysis.

SaaS Payments 128

SaaS Payments Payment Services Payments SaaS 128

FastSpring

FEBRUARY 23, 2023

Needless to say, Michael knows a thing or two about helping software and big tech manage their global marketing presence. This especially matters when you start promoting on social media apps like WeChat — marketing channels that are conversation-based. I interviewed Michael about successful global marketing strategies.

Payment Solutions 141

Payment Solutions SaaS Payments Strategy Software 141

User Pilot

AUGUST 15, 2023

It’s also important that you create excitement ahead of the launch and ensure synergy between your customer support and sales teams. Finally, you must analyze customers’ in-app activities after launch to drive retention. To learn how Userpilot can supercharge your in-app marketing plan, book a demo today!

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ChatGPT SaaS Payments Marketing Social Media 98