FastSpring

FEBRUARY 23, 2023

That’s the philosophy behind SEM International , the firm he founded that specializes in multilingual internationally-based digital marketing services. Needless to say, Michael knows a thing or two about helping software and big tech manage their global marketing presence. How do we help our people?” 00:01:00] Enjoy.

Payment Solutions 138

Payment Solutions SaaS Payments Strategy Software 138

User Pilot

AUGUST 15, 2023

It is the process that guides you to a successful product release. A product launch plan provides structure to your launch, enabling you to prioritize resources, prepare for every possibility, and reach potential customers. Go-to-market and pricing strategies that detail your marketing plan and preferred sales process.

ChatGPT 75

ChatGPT SaaS Payments Marketing Social Media 75

Point Nine Land

JUNE 18, 2023

Everything you always wanted to know about cohort analysis (but were afraid to ask) Back in 2012, I wrote a blog post titled “Know your user cohorts” , which began like this: “One of the most important tools to better understand the usage of a web application — or a service, a game or a mobile app, it doesn’t matter — is a cohort analysis.

SaaS Payments 128

SaaS Payments Payment Services Payments SaaS 128

FastSpring

MARCH 27, 2023

Ryan Austin had VP-level experience in training when he decided to start a consulting business to help enterprise-level companies with their corporate learning and development initiatives. Ryan and his team noticed so many inefficiencies across the L&D workflows. “It Cognota didn’t necessarily start as a software business.

Payment Solutions 105

Payment Solutions Payment Services SaaS Payments VP of Engineering 105