category zoom-video-communications 
SaaStr
SEPTEMBER 18, 2023
Will there be any new categories in the next 5-10 years? Once upon a time, we didn’t have Gainsight, or Gong, or Zoom. Doing outbound well, customer success, account management, and marketing tools are radically different, but the idea of communicating on multiple levels of drip marketing, personalized content, events, webinars, etc.
Intercom, Inc.
SEPTEMBER 22, 2020
Strong customer relationships are more important than ever for business success, but the old ways of communicating and building relationships with customers are broken. Old communication tools, like email and forms, simply don’t match the ways modern customers want to talk, connect, and receive help.
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Baremetrics
DECEMBER 20, 2021
Not just a new product; the start of a whole new product category. What is a product category, and how do you recognize whether your great idea promises to become a new class of its own? The journeys of developing a product and developing a product category usually start from a similar place. Table of Contents.
SaaStr
JANUARY 7, 2021
Learn how Anthony used brand marketing to place Gainsight as the category leader in customer success, how he’s approaching brand marketing at Front, and how you can effectively leverage brand marketing programs in your marketing strategy. . SaaStr 322: ICONIQ Capital General Partner Doug Pepper on Key Lessons from a $5B SaaS Category Leader.
Andreessen Horowitz
JANUARY 25, 2024
Whether it’s a slide deck builder, a video editor, or a photo enhancer, today’s work tools were conceived decades ago — and it shows! There are a few key features we believe products in this category will have: Generation tools that kill the “blank page” problem. Midjourney’s variation and zoom tools are a good example of this.
User Pilot
DECEMBER 11, 2023
It’s no secret that users form mental models as they interact with your product (and other products in the same category), so factoring these mental models in UX design is crucial. Personalized onboarding, in-app guidance, and in-app communication all play a role in fixing misaligned mental models among your users.
Intercom, Inc.
JULY 15, 2021
By combining Intercom’s Business Messenger with other marketing and sales tools in your tech stack, you can create scalable, sophisticated processes to de-anonymize web traffic, score potential leads, route them to the right people, and enable reps to communicate with prospects in the most effective way possible.
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