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The Web3 Marketing Stack: The Next Big Wave in Crypto

Tom Tunguz

Advertisers wage campaigns through AirDrops into wallets, on Ad Networks, through Messaging, or any other number of channels yet to be built. Ad Networks educate users about new projects while providing revenue to Publishers, application developers and content publishers. Advertisers seek to optimize their marketing funnels.

Marketing 350
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Understanding Credit Card Processing Fees for Merchants: How Much Does Processing Credit Cards Cost?

Stax

Card Network (e.g., Visa, Mastercard): The intermediary networks facilitating transactions between acquiring and issuing banks. Processor: An entity responsible for handling transaction data between the merchant, acquiring bank, and card networks. They often provide services such as authorization, clearing, and settlement.

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CRO Confidential: Sales Recruitment in 2023 For Candidates and Hiring Managers With Founders Fund Partner Sam Blond and Flexport Fund’s Ben Braverman (Pod 629 + Video)

SaaStr

Leveraging Your Personal Network For Hiring and Getting Hired Blond supplements Braverman’s advice with his own thoughts on great founders with an audacious vision, adding, “The ambition to build a big business I gravitate towards.” If your investors aren’t helping recruit for you, I don’t think they’re doing their job,” says Blond.

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How to Reinvent a Category that’s Already Been Won with Braze Co-Founder Mark Ghermezian (Pod 550 + Video)

SaaStr

Category creation involves dreaming up a new suite of products that can sell via traditional channels or methods. Mark Ghermezian, the co-founder of Braze, takes us through his journey of reinventing a category and building Braze from an idea into a dominant player in the mobile lifecycle marketing space. Listen to your customers.

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Demystifying Credit Card Interchange Fees: What You Need to Know [2024 Rates and Updates]

Stax

These fees are set by the payment networks and are typically expressed as a percentage of the transaction value or as a fixed amount per transaction. Interchange fees vary widely across card brands, credit card networks, card types, and how you process cards. Interchange fees are simply a cost of doing business. Regulated: 0.05% + $0.21

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Building a Network and a Personal Brand that You Can Keep with You for Life

Predictable Revenue

Jon is a pioneer in the customer management category. The post Building a Network and a Personal Brand that You Can Keep with You for Life appeared first on Predictable Revenue. He was the creator and co-founder of the award-winning customer management product GoldMine, acquired by FrontRange in 1999.

Branding 264
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Network Effects: Categories & Debates (2 of 3)

Andreessen Horowitz

We’ve defined network effects — from what they are and aren’t to how to measure and manage them in practice — but network effects have still always been hotly debated: Where are they, are they real, are they enduring… and …