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How to Reinvent a Category that’s Already Been Won with Braze Co-Founder Mark Ghermezian (Pod 550 + Video)

SaaStr

Category creation involves dreaming up a new suite of products that can sell via traditional channels or methods. Mark Ghermezian, the co-founder of Braze, takes us through his journey of reinventing a category and building Braze from an idea into a dominant player in the mobile lifecycle marketing space. Key Takeaways.

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Kevin Maney on designing your own category

Intercom, Inc.

In this era of ever-increasing digital disruption and innovation, category design can be the ultimate business strategy for brands wishing to stand out from the crowd. The book aims to help companies apply category design to open new markets and create new demand. and the Making of IBM , and The Two-Second Advantage.

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What It Takes to Forge Your Own Category with Braze Co-Founder and CEO Bill Magnuson (Pod 601 + Video)

SaaStr

Bill Magnuson, Co-founder and CEO of Braze, remembers his company’s founding in 2011 in an office with bare concrete floors—an austerity that he opines as “probably an ingredient for category creation.” From its earliest days, Braze embraced a duel set of convictions: New businesses would be mobile first. Change creates opportunity.

Mobile 193
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About 70% of SaaS Unicorns Are New Versions of Existing Categories of Software

SaaStr

Ok this isn’t the most profound SaaS post of all time, but now that there are 100+ public SaaS companies and unicorns, we can finally answer a question — is it better to start a company that remakes an existing category, or that creates a new one? Well, actually maybe we can’t answer that question. Things change.

Software 236
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Free vs Paid Analytics Platforms: How to Choose One (+ Best Tools in Each Category)

User Pilot

In this article, we’ll present the advantages and disadvantages of paid analytics platforms versus their free version counterparts and the best tools for each category. Some of them include product analytics , web analytics, mobile analytics, and social media analytics. Pendo is the best analytics platform for mobile apps.

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Play to Win: Mobile Game Soft Launch Best Practices

Andreessen Horowitz

We hear a lot of discussion around the best practices for launching a mobile game, and one particular topic that often comes up is: whether or not to do a soft launch. Mobile gamers are spoiled by choice and have a low propensity to return post-churn. And if you do soft launch, how can you tell if your game will be successful?

Mobile 110
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SEO for Category Pages: 11 Proven Ways to Optimize

Neil Patel

While many e-commerce owners focus on product home pages, it’s easy to neglect your category pages. When introducing SEO for your category pages, you aid their discoverability and encourage more traffic, which can increase sales. Tip 1: What Are Category Pages and Why Are They Important? Sound good? Why is this? Not bad, huh?