User Pilot

MARCH 7, 2024

In this article, we’ll present the advantages and disadvantages of paid analytics platforms versus their free version counterparts and the best tools for each category. Amplitude is the best product insights tool with AI-based event analytics. Which camp would you belong in? There are different types of analytics tools.

Social Media 104

Social Media AI Search Mobile AI 104

Tom Tunguz

NOVEMBER 3, 2019

Next week, on November 14, Redpoint will host Office Hours with Anthony Kennada to talk about category creation. In the SaaS world, many businesses talk about creating new categories. Demand for these events often exceeds our hosting capacity, so we will email confirmations five days before the event.

Branding 113

Branding SaaS Marketing Business 113

User Pilot

MARCH 31, 2023

How can product managers leverage event analytics to gain insights necessary to build valuable and delightful user experiences? We also look at: The importance of events analytics Different types of events you can track Best events analytics tools Excited? Server-side event data reaches your app via API.

Management 83

Management User Experience Engagement Acquisition 83

Andreessen Horowitz

DECEMBER 12, 2023

In this episode, a16z partner Seema Amble talks with Dimitri Dadiomov, the co-founder and CEO of payment operations platform Modern Treasury, about the challenges of creating a new category, hiring for marketing before you hire for sales, and why developing new features is similar to birding. So that’s very much a focus.

Payment Solutions 110

Payment Solutions Payment Methods Payment Services Payments 110

User Pilot

JUNE 8, 2023

Do you want to leverage event data to make data-driven decisions to enhance user experience? Event data allows you to understand your users’ behaviors and needs on a deeper level. In this article, we’ll walk you through everything you need to know about event data with industry-leading examples. What is event data?

SaaS Payments 93

SaaS Payments Data Payment Solutions Payments 93

User Pilot

MAY 14, 2023

Choosing the best event-tracking tool for your business is not easy. To make the choice a bit easier for you, we’ve created a list of the best tools for tracking events available for SaaS teams in 2023. TL;DR An event-tracking system is an application for recording and analyzing user interactions with your product or website.

SaaS 97

SaaS Scale Social Media Pricing 97

User Pilot

APRIL 23, 2023

Why is event-based analytics important for SaaS businesses? Event-based analytics allows product teams to gain insights into how customers are using their products. Event analytics helps you interpret user interactions, measure and improve overall product performance, and build personalized engagement.

User Experience 87

User Experience Onboarding Engagement Data Analysis 87

SaaStr

APRIL 11, 2019

There was no playbook for category creation, so they built their own—and catapulted Gainsight into one of the fastest growing private companies in the world. Join Nick and Anthony for an open and honest look into their playbook to building the Customer Success category: the needle movers, the mistakes, and everything in between.

Scale 126

Scale Customer Success Artificial Intelligence Sales Recruiting 126

SaaStr

FEBRUARY 8, 2023

But there’s another SaaS leader that almost everyone in B2B software also uses also founded in 1999 — to manage their events. Managed to Make the Most of Virtual Events. While the overall category of Virtual Events software is in a funk, Cvent did OK. #2. A bit surprising, considering events are global.

Marketplace as a Service 272

Marketplace as a Service Software Review Cloud B2B 272

Neil Patel

AUGUST 18, 2020

Both Facebook and Google refer to these user interactions as Events. What Are Events ? Events are user interactions that don’t involve loading another page on your website. In e-commerce, the prime example of an event is Add to Cart. Why Events Are Important. How to Set Up Events on Your Website.

Payment Methods 145

Payment Methods Software Review Development Team Review Payments 145

SaaStr

OCTOBER 3, 2019

My own focus has always been enterprise SaaS and my real focus in life is finding product oriented founders that have built really amazing breakthrough products in big categories and I’ve always believed in kind of two key areas for the enterprise that I think they’ll never stop investing in.

SaaS 143

SaaS Sales Hiring Scale Innovation 143

SaaStr

SEPTEMBER 14, 2019

So after 5 years and 50,000+ attendees to our various events (including 2,500 for our second SaaStrEuropa.com this June in Paris), it was time for a refresh. So we did a mini-road show this year and visited all the best in their categories. Shoptalk is the leading industry event for e-commerce. 1 was enough. Hubspot Inbound.

Scale 139

Scale Cloud Branding Interviewing 139

Tom Tunguz

JANUARY 17, 2021

From time to time, I chart the fastest growing categories of startup investment in the US for seed through Series C. Here are 2015 , 2017 , This year, I was certain the categories would have been influenced by COVID19. Quantum computing topped the list with a doubling of rounds. If you have a hypothesis, send me a tweet at @ttunguz.

Startup 362

Startup Software Engineering Finance Engineering 362

SaaStr

SEPTEMBER 18, 2023

Will there be any new categories in the next 5-10 years? Doing outbound well, customer success, account management, and marketing tools are radically different, but the idea of communicating on multiple levels of drip marketing, personalized content, events, webinars, etc. How do you fix GTM? None of that is new. It could be AI.

Sales Hiring 222

Sales Hiring SaaS Banking AI 222

SaaStr

DECEMBER 10, 2023

On his journey from Marketer #1 to Gong’s Chief Marketing Officer, he led the creation of the revenue intelligence category, pioneered an iconic, human-centric brand, and led Gong’s Marketing efforts from zero to hundreds of millions in revenue. What’s your core stack of apps today?

Leadership 298

Leadership B2B Branding Revenue 298

SaaStr

FEBRUARY 8, 2022

This has always worked in some categories since the dawn of the Web. Events and tradeshows. Buyers attend the #1 events in each category, at a minimum. Do events right, and it always produces leads. You don’t automatically get customers from listing on AppExchange, Shopify, etc. They go to the “expo” to learn.

Marketing 277

Marketing Scale Content Marketing Consulting 277

Tom Tunguz

FEBRUARY 18, 2021

As Co-Founder of ClearSlide and later as CEO of Apollo, Jim helped create the Sales Engagement category. From Evite to AdBrite to ClearSlide, Jim has expanded new categories and scaled revenue teams from zero to tens of millions in SaaS revenue. 2020 pushed sales teams to learn new sales motions selling online.

Scale 340

Scale Scaling Metrics Revenue 340

SaaStr

APRIL 5, 2022

Now, Gartner’s survey looks back at a period without IRL events, so email looked to be the #1 channel that took events’ place in 2021. Events are now coming back strong. Real-world events should have a huge 2022 and 2023. Email, done right, has always worked and continues to work.

Scale 263

Scale Mobile Cloud Pricing 263

User Pilot

MARCH 14, 2024

To do so, you need to choose the Starting Point and define the starting page/event. The path exploration report is a tool for visualizing user actions before or after they complete an event while navigating a website or app. Alternatively, you can choose Blank or Start Over to create your report from scratch.

Underperforming Technical Team 105

Underperforming Technical Team Metrics Mobile User Experience 105

SaaStr

JUNE 7, 2023

All these events underlined how precarious the situation was at the moment. Great Startups Create Their Own Categories.” It’s undoubtedly true that creating a new category can propel a company to success. But category creation demands time, resources, relationships, and funding that not every company has at its disposal.

Scale 191

Scale Scaling SMB Marketing 191

Chargebee

MARCH 6, 2024

One of the highlights of the event was the Beelievers Awards, a prestigious recognition celebrating visionary leaders and organizations that are shaping the future of the subscription landscape. Typeform’s big […]

Innovation 100

Innovation Leadership Subscription Payment Features 100

SaaStr

JULY 28, 2023

If you are truly disrupting a large category, you’ll grow quickly. In any event, good data above to be honest about where you stack up. The top performers are still tripling at $1m-$2m and doubling at $10m ARR (Triple, Triple, Double, Double). And the very best are growing even faster. This just makes sense. Good years and bad.

Venture Capital 186

Venture Capital Startup SaaS Data 186

Sales Hacker

MARCH 23, 2020

In a good year, most of the best sales conferences are physical events where you can attend sessions, rub elbows with thought leaders, and make new connections. Here are the top virtual sales conferences, events, and training you need to know about. One-day events. The Best Virtual Sales Conferences & Events in 2020.

Sales 78

Sales Artificial Intelligence Travel B2B 78

SaaStr

FEBRUARY 21, 2024

They don’t have the bandwidth to support five sub-partners in their category. Look at the most important categories that surround your category. Those people will get extra benefits, be integrated into campaigns, and get event invites. It’s unprecedented growth in a crowded category, directly and indirectly.

AWS 199

AWS Scale Sales Hiring Marketing 199

Teamgate

NOVEMBER 16, 2018

That’s why when industry standard bearers like GetApp rank Teamgate as a Category Leader – once again – it’s a sure sign that we continue to move in the right direction. GetApp’s Category Leaders graphic identifies leading cloud-based software products in the CRM software category. And that makes us happy.

Scale 68

Scale Technical Review Software Review Systems Review 68

SaaStr

NOVEMBER 13, 2020

Aloglia’s been a part of SaaStr content and events since the beginning, and I invested at $12k in MRR, and wrote about that here. SaaS passed media as their #2 customer category. We all know SaaS got big, but I didn’t realize it had become their #2 category, passing media. From a niche to huge.

Scale 305

Scale Enterprise Development Revenue 305

SaaStr

AUGUST 15, 2023

Every category has plenty of category leaders today that are really, really good. But as someone that has done events now for 10 years and 52 weeks a year if you include digital — no one will come if you don’t add true value. Folks running a playbook for years past sometimes don’t seem to get this. Not anymore. More than ever.

Startup 169

Startup Sales Hiring AI Content Marketing 169

User Pilot

APRIL 21, 2024

We’ll go over 6 examples of customer onboarding dashboards that you can get with Userpilot, and they include: Set up feature tags and in-app events dashboard to track customer behavior , including feature usage , event occurrence, and user activity. Event occurrence. Number of times your users have triggered an event (e.g.

Onboarding 100

Onboarding SaaS Metrics Trends 100

Tom Tunguz

MAY 23, 2022

Many startups face a strategic question early on of whether to create a new category. But three years after the company’s inception and due in large part to Barr’s doggedness (she often speaks at multiple events per week), Gartner has defined a Magic Quadrant for the space. It’s a heavy lift. “Immediate impact.

Startup 222

Startup Customer Success Scaling Data 222

SaaStr

JULY 21, 2022

It just puts you in a different risk category for enterprise customers. So don’t be too discouraged in any event. What I can tell you is the following: Yes, you may lose a deal to a better-funded competitor. It can happen. In fact, this is a top reason to IPO. They just flag it as a risk. Which it is.

Enterprise 274

Enterprise Sales 274

User Pilot

MARCH 14, 2024

We also cover: Customer analytics categories. There are four categories of customer analytics categories. Customer analytics categories to track behavioral data There are four main categories for analyzing customer data: 1. You’re at the right place. The three types of customer analytics and their significance.

Customer Lifetime Value 102

Customer Lifetime Value SaaS Underperforming Technical Team Retention 102

User Pilot

MARCH 25, 2024

In Google Analytics 4, the report, along with the Events Flow report, was replaced with Path exploration. The behavior flow/path exploration diagram consists of nodes representing events, pages, or screens. The wider the node, the more users completed the event or viewed the page. Other include Funnel and Cohort exploration.

Software Review 90

Software Review User Experience Technical Review Metrics 90

Sales Hacker

DECEMBER 18, 2023

Changing from registration to recording template (post event) will be as simple as adding vimeo url and changing the post category Traditional outbound is delivering diminishing returns across the entire technology landscape. All content here dynamically imported from post content.

Technology 87

Technology Development Strategy Sales 87

Tom Tunguz

MARCH 11, 2020

What could happen to the fundraising market in the coronavirus era where organizers cancel events, the financial markets suffer from a bear market, and there is a lot of uncertainty? The most recent event to use as an analogy is the 2008 financial crisis. In 2008, I had just joined the venture industry, and then Lehman fell.

Marketing 346

Marketing Startup Investment Trends 346

SaaStr

MARCH 11, 2022

Yes, some categories like digital events experienced a one-off benefit they may never see again. But in any event, these 2 different Conclusions from the above chart and data are driving different VC behaviors. Personally, I’m too bullish on the incredible growth of SaaS leaders to think it was all a One Off.

Scale 257

Scale SaaS Cloud Pricing 257

SaaStr

FEBRUARY 16, 2022

Focusing on how to build better, strong faster products to $100M and beyond, SaaStr Build is a live, global digital event on Wednesday, March 16 th. How to Reinvent a Category. How to Reinvent a Category that’s Already Been Won with Mark Ghermezian, Co-Founder @ Braze, and Founder and General Partner @ m]x[v capital.

Scale 200

Scale Innovation Leadership Acquisition 200

SaaStr

JULY 29, 2021

“SaaStr Annual is where the important conversations take place about what is happening in the cloud, and now more than ever, the best SaaS platforms are enabled by a strong partner ecosystem,” said Jennifer Cummings, SalesLoft’s Senior Event Marketing Manager. “We Temperature checks and secondary rapid COVID testing each day of the event.

Scale 243

Scale Cloud Government B2B 243