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Gartner: Email Is #1 For MQLs

SaaStr

Between Facebook costs going way up, and being harder to target; Apple blocking more mobile access; and the continued escalation of AdWords prices in crowded category, it’s harder and harder to get ROI here. PPC and Paid Social Getting Harder. This is consistent with everything I see and hear.

Scale 263
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Kevin Maney on designing your own category

Intercom, Inc.

In this era of ever-increasing digital disruption and innovation, category design can be the ultimate business strategy for brands wishing to stand out from the crowd. The book aims to help companies apply category design to open new markets and create new demand. and the Making of IBM , and The Two-Second Advantage.

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Foundations for Successful Fintech Infrastructure (and Several Tradeoffs to Consider)

Andreessen Horowitz

Between the emergence of Stripe, Plaid, and other category-defining decacorns; the continued launches of financial services offerings from non-banks like Apple … The post Foundations for Successful Fintech Infrastructure (and Several Tradeoffs to Consider) appeared first on Andreessen Horowitz.

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Lead Rich vs. Lead Poor Environments

SaaStr

It’s apples and oranges. One is in a large, existing, old, established category. Probably because of that, it’s “Lead Rich” The other is in a large, but less defined category. Probably because of that, it’s “Lead Rich” The other is in a large, but less defined category.

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Appearance on Data Radicals: Frameworks and the Art of Simplification

Kellblog

This is a quick post to highlight my recent appearance on the Data Radicals podcast ( Apple , Spotify ), hosted by Alation founder and CEO, Satyen Sangani.

Data 75
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Apple has improved Mac MDM with this important feature

IT World

Login items are now managed in a different place, and Apple has also made it possible for Mac admins to manage them using MDM software. This changes with Ventura — not only have System Preferences become System Settings, but they have been quietly shifted to a new section found in the General category. Where are my login items?

Software 100
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The State of Apps

Andreessen Horowitz

A few weeks ago, Apple released a stunning statistic: they’ve paid developers over $320B — yes, billion! since the launch of the App Store in 2008, highlighting the cast opportunity in the marketplace. And around the same time, a16z Consumer Partner, Olivia Moore, compiled a list of the top apps across the US app store throughout 2022.

AI 86