Buffer Resources

MARCH 7, 2024

These days, B2B companies are taking a social-first approach to distributing their reports, irrespective of their audience. In this guide, we’ll explain why social media channels are perfect for B2B report distribution and break down examples of distribution done well. With social media, that’s not the case. 

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Social Media Sales Recruiting Merchant Services AI Search 114

Nimble - Sales

SEPTEMBER 28, 2021

Social media is a powerful tool. A huge number of people, myself included, have gotten jobs, met lifelong friends, and engaged with valuable clients over social media. Personally, as someone who has friends from many parts of the world, social media is the only way I can connect with certain people.

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Social Media Branding Business Engagement 137

The Daily Egg

JANUARY 18, 2023

If a hashtag for your brand is trending on social media, you’ve either accomplished something amazing…or your brand is being dragged through. The post 5 Brand Crisis Examples appeared first on The Daily Egg.

Branding 294

Branding Social Media Trends 294

Buffer Resources

FEBRUARY 1, 2024

Social media growth isn’t one of them. If you’re subscribed to this newsletter, chances are you’re always seeking advice and inspiration for how to grow your social media for itself or as a pipeline to your business or creative work. Does it stand out even in thumbnail size?

Social Media 102

Social Media Branding Trends Engagement 102

Buffer Resources

MAY 17, 2023

In this article, we will explore the ins and outs of social media collaboration, its effectiveness, real-life examples, and how to approach a potential collaboration to maximize its potential. What is social media collaboration? What are the benefits of social media collaborations?

Social Media 116

Social Media Payments Software Review Technical Review 116

Buffer Resources

JANUARY 24, 2024

This intel can be invaluable in shaping your own social media strategy and ensuring your content stands out. Why create a social media swipe file? Whether you're writing copy, designing visuals, or crafting social media posts, it provides examples and ideas that can spark creativity and help refine your own work.

Social Media 126

Social Media AI Search Systems Review Innovation 126

Buffer Resources

SEPTEMBER 25, 2023

AI tools have helped me add a dynamic touch to my content, from writing captivating social posts to creating or editing eye-catching images. It has also helped me double my social media content production. AI content creation tools can help you here, especially when saving time in social media post creation.

Social Media 120

Social Media AI Search AI Artificial Intelligence 120

Buffer Resources

SEPTEMBER 26, 2023

And, to build up my business, I’ve been actively building my personal brand on social media for three years. For example, I prefer my own company — preferably curled up with a novel — to socializing because of my low social battery (introvert). As mentioned earlier, it wasn’t easy.

Social Media 115

Social Media Branding Management Entrepreneurship 115

Buffer Resources

MARCH 4, 2024

Social media marketing is one of the most intense jobs out there, with the world constantly changing around you.   Productivity tools can be a game-changer if you are a social media marketing professional. Using a notes app as a social media marketer means you have a solid place to brainstorm and organize thoughts. 

Social Media 96

Social Media Marketing Payment Features Communication 96

Buffer Resources

JANUARY 24, 2024

This intel can be invaluable in shaping your own social media strategy and ensuring your content stands out. Why create a social media swipe file? Whether you're writing copy, designing visuals, or crafting social media posts, it provides examples and ideas that can spark creativity and help refine your own work.

Social Media 122

Social Media AI Search Systems Review Innovation 122

Buffer Resources

APRIL 16, 2024

Although my brother and I started our womenswear brand KESTAN as an e-commerce company, the real breakthrough for our online presence came when we opened our first brick-and-mortar store.    Our retail stores succeeded because we were able to deliver an entire brand experience rather than just be content to try and sell products.

Social Media 105

Social Media Scale Sales Strategy 105

Buffer Resources

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Social Media 124

Social Media Entertainment Trends Branding 124

Buffer Resources

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. What really helps me is making a checklist for my social media activities. Reply to notifications on all platforms It’s important to reply to people who are engaging with you on social media.

Social Media 115

Social Media Branding Engagement Benchmarks 115

Buffer Resources

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Social Media 117

Social Media Entertainment Trends Branding 117

Buffer Resources

JULY 31, 2023

What are you working on today for social media management? Have you been trying to figure out your social media marketing plan and not sure where to start? One of our goals at Buffer is to always be iterating and experimenting with what we do on social networks and share different types of content.

Social Media 93

Social Media Strategy Trends AI 93

Buffer Resources

OCTOBER 16, 2023

Thanks to ever-changing social media algorithms and the ever-growing list of platforms that make them, it’s easier than ever to become a creator. A content pillar is a key theme or topic you want to focus on in your content and become known to your audience on social media. What is a content pillar?

Social Media 125

Social Media Venture Capital AI Search Banking 125

Buffer Resources

NOVEMBER 29, 2023

Social media had a pretty interesting year, from the rise of the creator economy to the constant addition of new features and the dozens of X alternatives that came and went. Mohammed predicted that social posts would be generated by ChatGPT after being trained with a company's brand persona.

Social Media 121

Social Media AI Search ChatGPT AI 121

Intercom, Inc.

AUGUST 31, 2022

Engaging with customers on social media has become part of every customer experience strategy to drive sales and retain customers. At Intercom, we’re all about making internet business personal, and social media happens to be a big part of that. Foundations of social moderation and conversation. What did we learn?

Social Media 118

Social Media Engagement Scale Branding 118

Buffer Resources

SEPTEMBER 5, 2023

Social media is still a relatively new field, having risen to prominence in the past two decades. All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three.

Social Media 111

Social Media Sales Hiring Branding Technical Review 111

Neil Patel

AUGUST 12, 2021

If you own a restaurant and aren’t leveraging social media, you are missing out. Most social media platforms are free, and if you use effective marketing strategies , promotions and advertising can be free (or cheap) as well. First, let’s talk about why social media is a crucial tool for restaurant marketing.

Social Media 145

Social Media Marketing Underperforming Technical Team Branding 145

Neil Patel

JANUARY 29, 2021

Social media plays a crucial role in the success of any brand or business. By integrating your website with social media platforms, it helps expand your reach and drive engagement. One of the easiest ways to improve your social media strategy is by using a WordPress plugin. Active Social Profiles.

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Social Media Software Review Systems Review Engagement 142

Buffer Resources

DECEMBER 20, 2023

As the year winds down, it's time to stroll down memory lane and revisit the moments that defined 2023 on social media. From box office records to a near-clean sweep of the Academy Awards, each moment resonated deeply on social media, sparking discussions, celebrations, and, yes, memes. So many memes. 

Social Media 116

Social Media ChatGPT Trends AI 116

Trujay

JULY 13, 2021

In 2021, there’s no better way to grow your brand than through a social media branding campaign — especially when you include video marketing. Strong branding uses shapes and colors to evoke certain feelings, but really, a brand is so much more than that.

Social Media 97

Social Media Branding Marketing 97

Neil Patel

SEPTEMBER 25, 2020

Hiring a social media marketing consultant could be a game-changer for your business. Social media consultants have the knowledge and skills to turn your lagging social media campaigns around. Social media consultants have the knowledge and skills to turn your lagging social media campaigns around.

Social Media 141

Social Media Consulting Development Team Review Marketing 141

Buffer Resources

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following.

Social Media 133

Social Media Strategy Business Compensation 133

Neil Patel

NOVEMBER 9, 2021

Feeling uninspired by your social media content lately? To help break you from your creative slump, we’ve explored five social media content hacks that will completely reinvigorate your timeline and inspire new high-quality posts. Hack #2: Use Go-Live Features to Showcase Your Brand Behind-the-Scenes.

Social Media 145

Social Media Technical Review Software Review Branding 145

Buffer Resources

JANUARY 9, 2024

There’s nothing like a shiny new year of possibilities to inspire content creation — and a wide-open social media calendar to go with it.  Even if you slot them into your social calendar as a placeholder, you’re on the right track for now.  ⚡ Looking to start a new calendar from scratch?

Social Media 119

Social Media Branding Trends Marketing 119

Trint

SEPTEMBER 3, 2021

How to boost your social media following is one of the most coveted questions of the 21st century. Even if you already have an established social presence , the ever-changing algorithms can often get in the way of gaining more followers. Check out our tips on how to gain followers across your social media platforms.

Social Media 130

Social Media Marketplace as a Service Branding Engagement 130

Buffer Resources

DECEMBER 21, 2023

Today, I’m sharing Buffer’s top-performing social posts from each platform and will give you an analysis of why I think these posts performed so well. I love looking back at the top posts of the year – it’s a great way to see what worked to help shape our social media strategy for the upcoming year.

Social Media 119

Social Media Trends Engagement Metrics 119

Buffer Resources

DECEMBER 4, 2023

And — having spent many years managing various social media platforms in marketing and media — I’ve learned the hard way that this is one area where you absolutely cannot wing it.   You need a social media content calendar. Especially if you’re managing multiple channels. 

Social Media 107

Social Media Technical Advisors AI Strategy 107

Buffer Resources

NOVEMBER 14, 2023

When I was building a social media audience for an e-commerce company I ran a few years ago, the go-to options for monetizing that audience never appealed to me. It felt like advertising or brand sponsorships would water down the content. When considering your own ratio, think about your current content on social media.

Social Media 120

Social Media Education Advertising Revenue 120

Neil Patel

JULY 21, 2021

Having good social media profiles can get you more exposure online, help you connect with your fans or customers, and improve your online reputation. Unless you have a major site associated with your name (like NeilPatel.com ), your social media profiles are usually the first results Google shows when someone searches for you.

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Social Media Branding Engagement Business 145

Trint

FEBRUARY 16, 2021

It’s not just social media stars and influencers that have tapped into the popular content form; it’s also become a powerful B2B marketing tool. With Gen Z entering the workforce and becoming the new target audience for many brands, upping your video output is a must. Videos give your brand a voice.

Social Media 130

Social Media Software Review Branding Mobile 130

Neil Patel

NOVEMBER 23, 2021

The username you use on social media sites can either help or hurt your brand. If people are searching for content related to your brand , they should be able to find you with ease. If you can’t be found, you risk losing market share to brands that are more easily accessible.

Social Media 134

Social Media Software Review Branding Government 134

Buffer Resources

OCTOBER 23, 2023

Get the need-to-know highlights from the social media industry that happened the week of October 16-20. Explore this verification process to boost your brand's credibility on Meta platforms. Keep an eye on this feature's rollout to leverage broader communication channels on Meta's platforms.

Social Media 87

Social Media Payments Payment Services Payment Methods 87

Neil Patel

OCTOBER 5, 2020

The power of social media as a marketing and advertising channel is hard to deny. 42% of all Internet users use social networks to find more information about brands. Plus, 27% of UK and US users say they discovered new brands via social media ads this year. (It Increase Brand Awareness.

Social Media 145

Social Media Advertising Branding B2B 145

Buffer Resources

APRIL 2, 2024

Your social media results don’t exist in a silo. This article will delve into social media benchmarks for various industries and platforms.   What do social media industry benchmarks mean? Social media industry benchmarks are a lever against which you can measure your own performance.

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Social Media Benchmarks Strategy Education 56