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Customer Success Qualified Lead: What Is a CSQL & How To Use It To Drive Revenue Growth?

User Pilot

Have you ever used Customer Success Qualified Lead (CSQL) to drive product growth and increase your revenue? In this article, we’ll go over what a know what customer-qualified lead is, why it’s important to track them and how can this help increase revenue. If not, then you’re missing out! Let’s get started!

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The Twists & Turns Along the Way to Building a Unicorn with SalesLoft

SaaStr

From completely pivoting the product early on, to becoming an essential software tool for inside sales reps — here’s a look into how SalesLoft landed some of the Cloud giants like Shopify, Google, and Slack as its customers, and what it takes to build a Unicorn company in today’s changing market. After a newly minted $1.1B

Scale 262
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16 SaaS Account Management Best Practices

User Pilot

SaaS account management. With the emergence of software-as-a-service (SaaS) companies, the role of account managers has also evolved – and gotten harder. In this article, we will go over the responsibilities of a SaaS account manager and share tried-and-true strategies they can implement to drive product growth.

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Why You Need More than CRM Features for Customer Success

Totango

In this blog, we’ll talk about why CRM features alone aren’t sufficient for an effective CS strategy. This wide range of benefits makes CRM software one of the most essential technology tools for sales teams. Customer relationship management software is great for sales, but it isn’t a substitute for a customer success platform.

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How Customer Loyalty Can Drive B2B SaaS Business Growth

Totango

For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. This blog will look at why customer loyalty is vital for B2B SaaS businesses and how successful companies effectively cultivate it. What Is Customer Loyalty?

B2B 107
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Marketing Funnel Analysis: Step-By-Step Guide (+Best Tools)

User Pilot

Why should you conduct it? In addition to identifying friction in the user journey, SaaS organizations can use marketing funnel analysis to forecast business performance and determine the optimal trial period length. What is marketing funnel analysis? How is it different from sales funnel analysis? Let's get right into it!

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Product Experience 101: How Can PMs Create Experiences Customers Love?

User Pilot

Why does it matter? Great product experiences lead to higher user engagement, increased customer satisfaction and loyalty , more revenue , reduced costs, and greater product-led growth. Collecting feedback is essential to improve product experience because it helps you understand customer needs and user expectations.