SaaStr

DECEMBER 14, 2023

In the latest installment of SaaStr’s What’s New series – where we sit down with the leaders in SaaS and Cloud for the inside scoop on what’s top of mind and what’s new, SaaStr CEO and Jason Lemkin chats with the CMO of Google Cloud, Alison Wagonfeld.

Cloud 277

Cloud Scale AWS AI 277

Buffer Resources

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. ” They ask, “What can I leverage?” Think again.

Technical Review 106

Technical Review Startup Social Media Marketing 106

Buffer Resources

AUGUST 7, 2023

years into my time at Buffer, I realized I was about to hit 100 articles written for the Buffer blog. I now: Help define content strategy, Write the weekly newsletter, Track content performance through our analytics, Run a guest posting program , Collaborate on team-wide marketing projects.

Social Media 52

Social Media Systems Review Technical Review Software Review 52

Sales Hacker

JUNE 23, 2021

What, you didn’t have time to watch that webinar replay in between reading those two articles you’ve had open in a tab for three days? Here are the seven best sales blogs (and five bonus sales newsletters!) How to contribute: Predictable Revenue’s blog is a place to hear new content from the CEO and senior leadership team.

Sales 79

Sales Technical Review Outbound Sales Team Interviewing 79

SaaStr

JANUARY 29, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Why Now is a Great Time to Raise Seed Funding. Why VCs Love Founders That Respond to Email Almost Instantly 90%-95% of Salespeople Won’t Make It At Your Startup. Even If It’s Awful for Series A-E Rounds.

Sales Recruiting 220

Sales Recruiting Sales Hiring Scale AWS 220

OPEXEngine

JUNE 11, 2020

Every few months I take a look at the top read blog posts on OPEXEngine, to make sure I have a solid understanding of the topics that you are looking for more insight on. As a result, I decided to share with you a few of our Not-to-be-Missed blogs. Best SaaS Blog Posts You Shouldn’t Miss. What are some of your faves?

SMB 59

SMB SaaS Benchmarks Subscription 59

SaaStr

OCTOBER 16, 2023

We’ve got at least 6 roles open: Director of Email / Growth Marketing. Take over our complex email campaigns to drive event attendance and ticket sales, as well as our 4 weekly newsletters. Build relationships with the top marketers in SaaS! Email us your detailed thoughts on the role if of high interest!

Sales Hiring 286

Sales Hiring Healthcare Growth Marketing Sales 286

SaaStr

SEPTEMBER 12, 2023

Believe It Or Not, It’s Time for Your First User Conference One thing that always works in marketing is bringing your customers and prospects together IRL. A SaaS Founder’s Guide to PR Why PR works, when it doesn’t, and what to expect. Many are my favorites too, and some you may not have seen. They Won’t Train Themselves.

Sales Hiring 265

Sales Hiring Technical Advisors Compensation Outsourced Development 265

SaaStr

FEBRUARY 7, 2024

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. To get the most efficiencies out of their marketing team and resources, Gorgias puts a big emphasis on using only high-quality data that they audit regularly.

Scale 258

Scale Sales Hiring Strategy Marketing 258

SaaStr

APRIL 10, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Tiger Global Was Down 34% in Q1. Gartner: Email Is #1 For MQLs. SaaStr 545: Marketing to Developers : Why Happy is Our Hack with DigitalOcean CMO Carly Brantz and SaaStr GM & SVP, Marketing Amelia Ibarra. Billion in ARR.

Sales Hiring 212

Sales Hiring Scale Innovation Revenue 212

SaaStr

FEBRUARY 4, 2021

What began as a blog post in 2016 has evolved into a yearly exploration and survey to founders and investors to discover what it really takes to raise capital for SaaS companies. Christoph Janz, Founding Partner at Point 9 Capital , gives us his data-backed insight into what investors are looking for in the year ahead. .

Finance 319

Finance Product Marketing SaaS Investment 319

Incredo

JANUARY 21, 2020

Conversational marketing has conquered the SaaS industry long ago. What is conversational marketing and how does it work? Let’s start with a conversational marketing definition and see what lies under it. “ Conversational marketing is the new way businesses connect with people on their website.

Marketing 313

Marketing SaaS Social Media Customer Support 313

SaaStr

JANUARY 29, 2022

Times have changed in the almost 10 years the SaaStr blog has been around! While the blog keeps growing and is the hub of the SaaStr community, it’s now just one spoke: Our podcast gets 100,000+ downloads. Far more folks find our content on social media than directly from our blog. Still, +27% is still pretty good.

Social Media 269

Social Media AI Search Scaling AI 269

SaaStr

OCTOBER 11, 2023

Dear SaaStr: Cold Emails Are Not Working for My B2B SaaS Startup. What Am I Doing Wrong? The fairly crappy, “my product is so great”, outbound random email to 30–100 folks when you are trying to get your start-up off the ground. We call this “account-based marketing” now, to some extent. What Am I Doing Wrong?

B2B 265

B2B Startup SaaS Marketing 265

SaaStr

DECEMBER 29, 2023

It can replace humans for those companies that can’t find someone to send emails, update the website, or do sales. The market wants it. Don’t tell them what should be on it. The dashboard is the greatest trick because folks who can’t get that email out are hopeless at this stage and probably hopeless at any stage.

Scale 266

Scale Sales Hiring Customer Success AI 266

SaaStr

APRIL 21, 2023

Now, he has five more marketing strategies that are sure to generate more leads if done right. If you aren’t spending money on marketing, it’s time to step it up. Most SaaS companies don’t spend enough on marketing, and that’s a mistake best avoided. What do you do once you’ve found your clones of happy customers?

Outsourcing Services 233

Outsourcing Services Scale Outsourced Development Marketing 233

Subscription Flow

APRIL 18, 2024

In such a scenario, what subscription-based businesses like these dating apps usually do is they redirect their energies into improving their customer lifetime value by reworking their customer engagement model. What is a customer engagement model and how can SubscriptionFlow help you devise effective customer engagement models for SaaS?

Engagement 87

Engagement Customer Lifetime Value Revenue Subscription 87

User Pilot

APRIL 21, 2024

Try Userpilot and Take Your In-App Experiences to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a conversion path and why is it important? Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Userpilot blog post. Let’s get to it!

SaaS Payments 85

SaaS Payments Payment Services Payment Methods Payment Solutions 85

Buffer Resources

FEBRUARY 5, 2024

And the ability to understand and harness it dark can provide valuable insights into what’s driving engagement, referrals, and what your audience wants out of your content. What is dark social? However, dark social also presents unique marketing opportunities. That’s dark social.

Social Media 96

Social Media Branding Engagement Strategy 96

Neil Patel

DECEMBER 16, 2021

This is on-trend with what we have seen in digital ad spend growth. What a waste of money! Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. If you’re a small business owner trying to compete in the big leagues , this blog is for you. That’s a lot of people!

Social Media 145

Social Media Strategy Marketing Business 145

The Marketing & Growth Hacking Publication

FEBRUARY 11, 2019

Credit: Nethority Apart from the social media boom, if there’s anything in the 21st century that has catalysed our transition to the internet, it is blogging. Bearing that in mind, many websites have a blog section to engage users and solve their queries. At the end of the day, what attracts readers is relatable content.

Social Media 40

Social Media Growth Hacking Entertainment Trends 40

Buffer Resources

JANUARY 15, 2024

But what makes B2B content good ? With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Tough question.

B2B 109

B2B Technical Advisors SaaS Payments Underperforming Technical Team 109

Neil Patel

MARCH 13, 2023

Most marketers believe it is because there is so much content for people to choose from. Check this out … The chart above shows blog post topics on the Neil Patel blog and clicks from email marketing. Notice a difference in why some have lower click rates from email blasts than others?

Social Media 143

Social Media Engagement Engineering Marketing 143

Buffer Resources

MAY 2, 2024

I call it the “What, Why, How Method” It’s rooted in goal-setting theory and relies on answering a series of questions that serve as a North Star for achieving your goal of making money from videos you create.   What do you want to achieve? It’s a low-hanging fruit for anyone with a smartphone. 

Payments 71

Payments Payment Methods Social Media AI Search 71

Neil Patel

AUGUST 11, 2021

They have no money, but they have to do marketing. What can they do? Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. Where marketing and engineering meet, growth hacking happens. But here’s why these (mostly) free marketing techniques are so powerful.

Marketing 143

Marketing Social Media Growth Hacking Consulting 143

User Pilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies.

Strategy 93

Strategy Marketing Social Media AI Search 93

Unbounce

NOVEMBER 14, 2021

What else does your business need to succeed? Yeah, we know you don’t have a whole bunch of cash to give away, so you’ll have to rely on good ol’ digital marketing to do the heavy lifting for you. This blog post will teach you five foolproof digital marketing practices to get new customers. Content marketing.

Social Media 131

Social Media Content Marketing Branding Education 131

Sales Hacker

SEPTEMBER 24, 2022

In this article, I’ll walk you through: What a sales funnel is, The elements of a high-performing sales funnel, And finally, strategies to create sales funnels that get results. What is a sales funnel? There’s sales pipeline , a 7-stage journey describing what your sales team must do to convert a lead to a customer.

Sales Funnel 118

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 118

Neil Patel

AUGUST 19, 2021

A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. The difference between low-growth and high-growth businesses in any sector is marketing. The difference between low-growth and high-growth businesses in any sector is marketing. 6 Marketing Tips for CPAs.

Strategy 145

Strategy Marketing Sales Hiring Scale 145

Neil Patel

DECEMBER 11, 2022

When sending out automated emails to your list, how personalized are they? According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%.

Marketing 131

Marketing Sales Funnel Retention Branding 131

Buffer Resources

APRIL 9, 2024

As a self-proclaimed tools nerd, I’ve tested out many of the ever-growing list of AI productivity tools on the market.   The AI tool can help brainstorm, generate, and repurpose social media posts, no matter what platform you’re using. These are the ones I keep coming back to. 

AI Search 100

AI Search AI Social Media ChatGPT 100

Neil Patel

JANUARY 5, 2021

If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier. When it comes to content marketing, the tools you use, and the strategies you employ will greatly impact the end result. For example, “content marketing” may be your primary keyword.

Content Marketing 144

Content Marketing Marketing Social Media Trends 144

User Pilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. What is a customer acquisition strategy? In-app strategies for converting free or trial users to paying customers. Focus on the right customer acquisition channels.

Acquisition 101

Acquisition Strategy Social Media Underperforming Technical Team 101

ChurnZero

MARCH 10, 2023

After playing around with our new CS AI tool and gathering product tips and tricks from the industry at large, the above is what we produced as an introduction for this blog. Prompts make perfect The day-to-day of a CS professional is more dynamic and varied than one blog post prompt, but the basic tenets of AI writing are the same.

AI 98

AI Customer Success Technical Review Generative AI 98

Neil Patel

AUGUST 6, 2021

Whether your customers are shopping for tennis shoes or a marketing automation tool, they care about your product’s features. What Is a Product Feature? A product feature is a characteristic of your product that differentiates it from other products in the market. What about a software product? Include Social Proof.

Software Review 142

Software Review Technical Review Branding Social Media 142

Sales Hacker

OCTOBER 4, 2022

Want to write sales emails like a pro? Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently. Watch the re-write, and check out the before and after emails below! Subject: Lavender Marketing Career Question. Subject : Open Marketing Role?

Sales Hiring 82

Sales Hiring AI Search AI Content Marketing 82

Buffer Resources

OCTOBER 24, 2023

Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year.  I also kept writing, mostly for affiliate marketing agencies, as a side hustle. I did not help clients move toward their own revenue goals. 

Outsourcing Services 111

Outsourcing Services Scale Outsourced Development Underperforming Technical Team 111