User Pilot

JUNE 20, 2023

Why is product idea validation important? As a product manager, how can you effectively validate ideas and build a successful product that delights users? TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need.

Underperforming Technical Team 88

Underperforming Technical Team Social Media Scale Interviewing 88

User Pilot

JANUARY 27, 2023

The success of your product, the future of your company, and your future as a PM depend on paying customers. However, it would be naive to expect customers to part with their hard-earned cash without first trying out the product. As a SaaS product manager , how do you give users a chance to experience your product value?

SaaS Payments 94

SaaS Payments B2B SaaS Payment Solutions 94

SaaStr

AUGUST 26, 2023

Data Doesn’t Have to be Hard: Three Data Myths and How to Bust Them with Mailchimp with John Humphrey, former Head of Data Platform Product at Mailchimp John Humphrey, former head of data platform product at MailChimp and current principal at mfact, joined SaaStr live at Workshop Wednesday to discuss three data myths and how to debunk them.

Technical Advisors 215

Technical Advisors Data Technical Review Sales Hiring 215

User Pilot

AUGUST 11, 2022

Since customer success roles are relatively new, companies don’t always have a clear idea of what responsibilities are appropriate for a customer success manager (CSM). As a result, customer success managers end up with more tasks than they can handle—making it harder to focus on helping users engage with the product and achieve success.

Customer Success 96

Customer Success Management SaaS Technical Review 96

User Pilot

JANUARY 31, 2023

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. In this article, we’ll explore what customer activation is, how to unlock it within your own product, and the best tactics, techniques, and onboarding tools for the job.

Customer Lifetime Value 89

Customer Lifetime Value Sales Funnel Onboarding Acquisition 89

User Pilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. You want to be sure there is a demand for your product, so you don’t have to suffer the embarrassment of a massive flop. Successful product-market fit examples include Userpilot, Slack, and Dropbox.

Product Marketing 93

Product Marketing Marketing Management Social Media 93

User Pilot

APRIL 6, 2023

Developing and releasing sophisticated products with all the bells and whistles imaginable might seem like a great idea. Overengineered products are difficult to use, filled with bugs, and instead of improving your users’ lives, they make them unnecessarily complicated. What is overengineering? Book the demo!

Underperforming Technical Team 92

Underperforming Technical Team Management Interviewing Scale 92

User Pilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

B2B 90

B2B Underperforming Technical Team B2C Scale 90

User Pilot

MARCH 31, 2023

15% is a good free trial conversion rate for SaaS products. 15% is a good free trial conversion rate for SaaS products. Here’s how to create a successful free-to-paid strategy: Prioritize top features in your free trials based on product usage data. Focus on minimum viable onboarding to quickly deliver value.

Strategy 86

Strategy SaaS Payments Payment Solutions Payment Methods 86

User Pilot

JUNE 5, 2023

It helps companies identify areas of strength/weakness in their marketing approach and accelerate product growth. TL;DR The SaaS conversion funnel is a visual representation of your ideal customer journey from awareness to product adoption and revenue expansion. What is a conversion funnel? SaaS Conversion Funnel.

SaaS 75

SaaS Sales Funnel Customer Lifetime Value Acquisition 75

Buffer Resources

APRIL 10, 2024

It wasn’t a viable path for most creators — and there weren’t many options in the first place. Instead of simply showcasing a product, create content seamlessly incorporating the brand's offerings into your usual style and aesthetic. Joy Ofodu has set rules for working with brands: only family-friendly stuff.

Payments 94

Payments Payment Methods Marketplace as a Service Payment Services 94

Neil Patel

JANUARY 27, 2021

You’ve decided your niche, thought of blog topics—perhaps even developed it—and have started optimizing the content you plan publishing to drive organic traffic. But what does web hosting mean? From cloud hosting to dedicated hosting to shared hosting—the choice is difficult but not when you know what you want. Congratulations!

Technical Review 132

Technical Review Cloud Systems Review Software Review 132

User Pilot

JULY 24, 2023

Every new product launch is equal parts intimidating and exciting. As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. Therefore, you need a solid product launch plan to ensure your product isn’t among the 95% of new products that fail each year.

ChatGPT 87

ChatGPT Social Media AI Market Research 87

User Pilot

JUNE 12, 2023

Any savvy product manager should have a rock-solid understanding of goal-oriented user onboarding. TL;DR User onboarding is the process of educating customers about how to experience value from your product as quickly as possible. Start with building an understanding of what your users’ goals are with surveys.

Onboarding 80

Onboarding SaaS Education Engagement 80

Baremetrics

NOVEMBER 18, 2021

Take the time to plan Let’s say you want to have your minimum viable product (MVP) submitted to Shopify for vetting in two months. What do you do first? What about if you only had seven days? Building a Shopify app can be challenging. But, nobody said making money would be easy. Table of Contents.

Payment Solutions 98

Payment Solutions Underperforming Technical Team Outsourced Development Development 98

SaaStr

NOVEMBER 9, 2022

Minimum Loveable Product, not Minimum Viable Product. Try this thought experiment: Imagine being asked, for the 10,000th time, to explain your motivation for what you do. As you launch into your 10,000th explanation, do you still feel authentically excited about what you do? Make their life better.”.

Underperforming Technical Team 43

Underperforming Technical Team Business Scale Business Model 43

OPEXEngine

NOVEMBER 16, 2021

For a SaaS enterprise to be successful, determining the product-market fit is extremely important. The customers need to perceive a SaaS product’s utility in solving a particular problem to accept it as a viable solution. Product Market Fit is an important aspect of SaaS product development. AT A GLANCE.

Product Marketing 52

Product Marketing Enterprise Marketing SaaS 52

Totango

NOVEMBER 5, 2021

What do you do when you realize that 95 percent of your customer base is tech-touch and you don’t have the manpower to properly engage with and measure this group? What helped you build your customer journey map and what were the main factors you took into account? Well, if you’re Aruba, you go digital.

Scale 110

Scale Engagement Scaling Strategy 110

Incredo

NOVEMBER 21, 2019

Precisely – about SaaS affiliate programs… SaaS partner programs entice both software providers and affiliate partners for various reasons: 1) SaaS products are usually low-cost. 2) Software companies can pay high commissions because they don’t sell physical products. 5) Everyone minds his own business.

SaaS Payments 139

SaaS Payments Payment Methods Merchant Services Sales Recruiting 139

Casey Accidental

NOVEMBER 13, 2019

If driving more customers was your customers’ #1 need, and that’s not what you helped them with, you probably didn’t build a very successful business, or the problem of solving customer acquisition for that market is very difficult. What Types of Businesses Are We Talking About? So goes the story.

Marketplace as a Service 106

Marketplace as a Service Business Model Business Underperforming Technical Team 106

Sales Hacker

NOVEMBER 26, 2019

WHAT : Five exciting days of advanced sales training and tips from some of the biggest names in Sales. Here’s what you can expect. The Sales Hacker Success Summit will be here before you know it! WHEN : December 9–13, 2019. WHERE : Your office or home. COST : Nada. It’s 100% free. RESERVE YOUR SEAT NOW. Is it a real holiday?

Sales 103

Sales Underperforming Technical Team B2B Technical Review 103

ChurnZero

MARCH 4, 2022

If you’ve clicked through to read this article, then you’re probably wondering, “what the heck is a force field analysis, anyway?” In this article, we cover: What is a force field analysis? What is a force field analysis? Now, pause to consider what’s keeping you in the chair (hint: there are two answers).

Customer Success 95

Customer Success Scale Underperforming Technical Team Onboarding 95

The Marketing & Growth Hacking Publication

APRIL 3, 2019

His blog it’s easily one of the most read in the world. It counts over 7100 blog posts, it has over half a million visit per month, 434K referral backlinks and 16.6% He talks about addressing “ minimum viable audiences ”, about “ shining a light for someone ”, being empathetic, generous. But there is more to it.

Growth Hacking 40

Growth Hacking Entrepreneurship Scale Innovation 40

Buffer Resources

OCTOBER 23, 2023

Optimize the text in your video and on your channel for SEO Search engine optimization isn't just for blogs and websites; it's crucial for YouTube Shorts as well. Or simply type in search terms you think would be used to discover your videos and incorporate what you see in the search bar in your caption, title, and hashtags.

Social Media 127

Social Media Trends Engagement Branding 127

Totango

NOVEMBER 5, 2021

What do you do when you realize that 95 percent of your customer base is tech-touch and you don’t have the manpower to properly engage with and measure this group? What helped you build your customer journey map and what were the main factors you took into account? Well, if you’re Aruba, you go digital.

Scale 84

Scale Engagement Scaling Strategy 84

CustomerSuccessBox

OCTOBER 4, 2018

Every SaaS company knows how important Customer Success is and what results it can bring if implemented properly. The aim of customer success is to keep the customers happy and engaged so that they are using your product to achieve their goals. What should be the relation between a customer success manager (CSM) and the client?

Customer Success 77

Customer Success Sales Hiring Outsourced Development Technical Review 77

The Angel VC

AUGUST 10, 2011

Today I'd like to tell you a bit more about what we at Point Nine Capital are looking for in SaaS startups (other sectors are something for another blog post). One could almost say that CAC and CLTV are for a SaaS company what wholesale price and sales price are for a retailer. If CTLV is high, churn can't be that big.

Sales Recruiting 155

Sales Recruiting Startup Customer Lifetime Value SaaS 155

SaaStr

MARCH 19, 2019

Well we wanted this to be a really intimate and interactive session, so in order for us to do that we wanted to poll the audience. We can’t really see you very well, so we need you to clap in response to my questions. Vicki Lin: Ceci, we’ve got a big bet riding on this. Ceci Stallsmith: We have a big bet riding on this.

Payments 120

Payments Scale Scaling Revenue 120

Totango

NOVEMBER 5, 2021

What do you do when you realize that 95 percent of your customer base is tech-touch and you don’t have the manpower to properly engage with and measure this group? What helped you build your customer journey map and what were the main factors you took into account? Well, if you’re Aruba, you go digital.

Scale 62

Scale Engagement Scaling Strategy 62

OpenView Labs

MAY 23, 2019

Editor’s Note: This article was first published on Traffic is Currency’s blog here. . A product qualified lead (PQL) is a lead who has experienced meaningful value using your product through a free trial or freemium model. This sounds fine, but nobody cares about helping the new user become successful in the product.

Metrics 56

Metrics Engineering User Experience B2B 56

SaaStr

OCTOBER 21, 2021

What does it take? Well … Let’s talk about what you don’t have to get right: Absolute Rockstar Founders? Yes, your new product does have to be better than the existing guys. But what really matters is how fast you grow after $1m ARR. What you do have to get right: Total commitment. Product-market fit.

Outsourcing Services 300

Outsourcing Services Outsourced Development Startup Product Marketing 300

SaaStr

APRIL 18, 2023

Dear SaaStr: What Are The Things Startups Just Have to Get Right? Let’s talk about what you don’t have to get right: Rockstar Founders? Yes, your new product does have to better than the existing guys. What you do have to get right: Total commitment. Product-market fit. A Minimum Viable Team.

Outsourcing Services 229

Outsourcing Services Startup Outsourced Development Technology 229

Chargify

APRIL 23, 2019

Do you really need to know what phase your company is in?”. In this post you’ll learn how to identify each SaaS stage, what you should be focused on in each stage, and when is the right time to scale. Creating a minimum viable product (MVP). Ask yourself two questions: ‘What problem am I compelled to solve?’

Scale 74

Scale SaaS Payments Scaling Payment Services 74

OpenView Labs

MAY 23, 2019

Editor’s Note: This article was first published on Product-Led Institute’s blog here. . A product qualified lead (PQL) is a lead who has experienced meaningful value using your product through a free trial or freemium model. What is the first step in identifying a PQL? This is where most people give up.

Metrics 40

Metrics Engineering User Experience B2B 40

OpenView Labs

MAY 23, 2019

Editor’s Note: This article was first published on Product-Led Institute’s blog here. . A product qualified lead (PQL) is a lead who has experienced meaningful value using your product through a free trial or freemium model. What is the first step in identifying a PQL? This is where most people give up.

Metrics 40

Metrics Engineering User Experience B2B 40

OPEXEngine

JANUARY 21, 2020

Using machine learning through applications such as those developed by Lattice Engines, companies can deploy scoring and prioritization techniques to develop ideal customer profiles, and use intent signals to identify high-propensity prospects searching for the company’s products or services in real time. Guided marketing.

Scale 56

Scale Artificial Intelligence Marketing Sales 56

Sylvia Ng

DECEMBER 4, 2017

As the VP of Product & Growth at 500px I am frequently asked what “Growth” is. Segment as much as you can (new vs existing users, different lines of business, etc), look at CAC, MRR, LTV and so on, and from there identify what opportunities lie before you.

Startup 40

Startup Growth Hacking Scale User Experience 40