Remove sales-enablement-maturity-model
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How to Scale Go-to-Market Through IPO with ICONIQ Growth’s General Partners

SaaStr

Go-to-Market matters because sales and marketing spend remain the biggest proportion of SaaS spend, so honing in on that spend to build an engine and drive growth is paramount. Because founder-led sales worked really well for most of the early stages, but you eventually start running out of juice around $15M ARR.

Scale 233
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How To Scale Your Go-to-Market Strategy at Every Stage with Cipio Partners Managing Partner Rolan Dennert (Video)

SaaStr

CIPIO Partners is a pan-European growth equity firm and early growth investor, primarily in software and software-enabled models. How CAC targets drive GTM strategies: If Your CAC Target Is Low You’ll likely focus on small-to-medium businesses and use tools like inbound sales and low-touch or no-touch self-service.

Scale 228
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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships. Data from Crossbeam shows that ELG is the third-most cost-effective strategy behind customer referrals and inbound sales. Sales tactics like cold calls often have a low conversion rate. Austin’s F1 track.

Scale 93
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The Top 10 Pieces of Advice I’d Give to My Younger CEO Self

SaaStr

Build a thoughtful model. But some of them grow as they mature. Mark is one of the most talented natural sales leaders I know). “Go visit your customers and prospects.” Venture capital is incredibly important, and for many of us, a huge enabler of success. Interview at least 20 potential customers.

Scale 361
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Sequoia India: 22 Things We Learned from SaaStr Annual

SaaStr

Application SaaS has matured and increasingly there are fewer niches available to build large businesses. One smart way to build a US presence is to hire a GM, ideally someone who could run an important function like sales or marketing besides being responsible for US operations. The US is an extremely competitive talent market.

Scale 214
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How to Launch a Successful Feature Release? A Guide

User Pilot

To prioritize the features to develop, use a framework like the Kano model or Cost of Delay. For feature or product announcements, use multiple channels, like in-app messaging , emails, social media, or blogs. Popular prioritization techniques when building your MVP include the Kano model and MoSCoW. Kano model.

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Customer Success Tech Maturity Model

CustomerSuccessBox

So this got me thinking about what should be the Customer Success Tech Maturity Model. Customer Success and Sales are different individuals, different roles, different KPIs and deliver different values. Sales delivers customer acquisition vs. Customer Success delivers product adoption + retention + upsell.