User Pilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy.

Social Media 90

Social Media Sales Funnel Acquisition Retention 90

User Pilot

FEBRUARY 25, 2024

Funnel analysis examples can help product managers find the missing puzzle pieces to improve user journeys. From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. Funnel analysis allows you to: Measure company performance. Review funnel.

SaaS Payments 98

SaaS Payments Payment Services Payment Methods Payment Solutions 98

SaaStr

SEPTEMBER 29, 2023

One of the open secrets behind a lot of great SaaS companies is going multi-product. This showcases a narrow segment of a niche market, and it’s missing a lot of startups. What Caused This Crowded Software Market? Markets are more crowded than ever, so building multi-product companies is the best way to compete.

Scale 238

Scale Scaling Startup Sales Hiring 238

User Pilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? Our guide explains how to create effective conversion paths. We also share examples of different conversion paths and optimization strategies. TL;DR A conversion path is a step-by-step process that guides prospects.

SaaS Payments 90

SaaS Payments Payment Services Payment Methods Payment Solutions 90

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. It attracts people (who’d otherwise be strangers) to become your customers. But how can you use it?

B2B 102

B2B Development Team Review Software Review Marketing 102

Subscription Flow

MARCH 1, 2024

Imagine a situation where each prospective client that visits your website receives a seamless checkout experience, resulting in a rise in conversions and satisfied customers. With ClickFunnels, businesses can easily create and improve sales funnels thanks to its cutting-edge cloud-based software solution.

Payment Services 95

Payment Services Payments Payment Methods Merchant Services 95

SaaStr

JULY 11, 2023

How do you win with a high-velocity sales strategy in a fast-moving, competitive market? In a special session of Workshop Wednesday, Gorgias Founder & CEO Romain Lapeyre and Gorgias VP of Sales & Partnerships Aasif Osmany share their learnings, advice, and hacks for optimizing your sales process. Mid-Market?

Sales Hiring 169

Sales Hiring SMB Sales Recruiting Payment Methods 169

User Pilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. What is a conversion funnel?

SaaS 77

SaaS Sales Funnel Customer Lifetime Value Acquisition 77

User Pilot

MARCH 26, 2023

Trying to conduct a conversion funnel analysis to find out why your sales conversion rates are still not up to the mark? Conversion funnel analysis tracks a customer’s journey from the initial point of contact to the final conversion point. What is a conversion funnel?

Underperforming Technical Team 94

Underperforming Technical Team User Experience Customer Lifetime Value Retention 94

User Pilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

Software Review 97

Software Review Outsourcing Services SaaS Sales Hiring 97

Subscription Flow

APRIL 23, 2024

Invest in the right billing and subscription-management software to automate your workflows after carefully assessing three of the best options in the market. Understanding Paddle in 2024 Catering to more than 3000 SaaS clients in over 200 markets, Paddle is a market-leading billing and revenue management software.

Payment Solutions 93

Payment Solutions Payments Payment Services SaaS Payments 93

User Pilot

AUGUST 10, 2023

And the customer acquisition cost (CAC) shows you how effective you’re with your sales and marketing efforts to acquire new customers. TL;DR Customer acquisition cost (CAC) measures the total sales and marketing expenses for acquiring new customers. The average CAC varies across industries.

Acquisition 79

Acquisition Benchmarks Customer Lifetime Value B2B 79

User Pilot

JULY 13, 2023

Growth is the lifeblood of any company, and it is paramount for any SaaS company. In this article, we’ll go through how to measure growth of a company by delving deep into the basics, relevant metrics, and each necessary company growth rate formula. Are you trying to find out how to measure growth of a company?

Metrics 93

Metrics Customer Lifetime Value Benchmarks Churn 93

SaaStr

MARCH 2, 2022

In the early days of SaaS, it was difficult to predict how users would interact with new products. Teams finally have a better way to instrument their marketing stacks and understand customer interaction. Here are some things to consider: Listen to your customers and pay attention to the market signals. . Data is essential.

Outsourcing Services 212

Outsourcing Services Scale Outsourced Development Marketing 212

User Pilot

MARCH 23, 2023

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. TL;DR Marketing and sales teams have different goals, which is why they often have different data sources or metrics. Marketing teams may look at Google Analytics while your sales team will likely check their CRM platform.

Data 94

Data SaaS Sales Funnel Acquisition 94

User Pilot

JUNE 9, 2023

What are funnel charts and how to use them to gain insights into user progress along their journeys? We also look at situations when funnel charts are most suitable, their limitations, and alternative ways of visualizing data. That’s why the funnel normally gets narrower at later stages. What are funnel charts?

SaaS 84

SaaS User Experience Onboarding Sales Funnel 84

SaaStr

APRIL 10, 2023

B2B SaaS companies often aim to land large enterprise clients that can bring with them long relationships and large deals. Others may seek to corner the SMB market. Anchor your startup strategy in a specific sales and service team. However, what many businesses may overlook is the startup segment. Why Seek Out Startups?

Startup 211

Startup Scale SMB Venture Capital 211

Neil Patel

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales. Why is that?

Marketing 131

Marketing Sales Funnel Retention Branding 131

User Pilot

OCTOBER 31, 2023

Wondering how to increase free trial conversion for your software product? But with the right conversion rate, you’ll unlock growth opportunities and become more competitive. TL;DR A free trial is a sales strategy that allows prospective customers to use your product for a limited time. Trials can be tricky.

SaaS Payments 86

SaaS Payments Payment Methods Strategy Payment Solutions 86

Intercom, Inc.

APRIL 13, 2018

Great SaaS sales reps can change your entire business. So what is it about these SaaS sales reps that differentiates them from the rest? What do they know about the industry that mediocre sales reps don’t? Let’s break down a few things that all the best SaaS sales pros understand.

Scale 224

Scale SaaS Sales Sales Funnel 224

Baremetrics

JULY 20, 2021

If there’s one brand you and I can learn from to become better SaaS marketers, it’s HubSpot. HubSpot Academy), HubSpot has aced the SaaS marketing game in more ways than one. Anyone in tech can tell you, the SaaS industry is growing at an insane rate. Identify your marketing goals and KPIs 3.

SaaS Payments 105

SaaS Payments Payment Services Marketing Payment Solutions 105

User Pilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. This article shows you how. Book a demo now to begin.

Acquisition 103

Acquisition Strategy Social Media Underperforming Technical Team 103

User Pilot

APRIL 23, 2023

Do you know which product health metrics to track to achieve long-term success for your SaaS business? Conversion rate measures the percentage of users performing the desired action. Customer acquisition cost estimates the cost of acquiring a new customer to optimize customer marketing efforts. Let’s start!

Metrics 84

Metrics Customer Lifetime Value SaaS Scale 84

User Pilot

JANUARY 31, 2023

TL;DR Product launch in SaaS refers to bringing a new or upgraded product to the market. TL;DR Product launch in SaaS refers to bringing a new or upgraded product to the market. A successful product launch helps SaaS companies establish themselves in the market, increase brand awareness, and drive more revenue.

Metrics 93

Metrics Scale Software Review Retention 93

Sales Hacker

SEPTEMBER 22, 2023

Hubspot recently released a blog on how to effectively optimize the freemium conversion rate; see link/visual below: 5 key steps in the process: 1. To improve freemium conversion rates, it’s essential to set appropriate product limitations for free accounts. Take a more hands-on approach to inside sales.

Enterprise 87

Enterprise Scale Generative AI SMB 87

SaaStr

OCTOBER 30, 2021

Gorgias is the leading contact center for e-commerce and it’s been a fun one to track at SaaS, from 1,000 to 3,000 to now 7,000 customers. I asked Aasif Osmany to share his learnings as a top-performing SMB VP of Sales, below. I asked Aasif Osmany to share his learnings as a top-performing SMB VP of Sales, below.

Scale 264

Scale Sales Hiring Sales SMB 264

User Pilot

JANUARY 31, 2023

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. Activation is one of the most important metrics for product managers and SaaS owners to focus on (and get right). Let’s dive straight into it! What is customer activation?

Customer Lifetime Value 91

Customer Lifetime Value Sales Funnel Onboarding Acquisition 91

User Pilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

B2B 92

B2B Underperforming Technical Team B2C Scale 92

Neil Patel

MAY 18, 2021

Your website can be your strongest sales asset or your weakest link. A high-converting website works even when you’re sleeping, bringing in sales and growing your business 24 hours a day. If you want to increase your conversion rates , you need a strong CRO program to guide you. What Is a CRO Program?

Sales Hiring 129

Sales Hiring Scale Education B2C 129

User Pilot

AUGUST 5, 2023

So let’s find out how to create a data tracking plan to collect and analyze all data relevant to your SaaS business. The six key metrics to measure are conversion rate, activation rate, product adoption rate, retention rate, average revenue, and customer lifetime value. What is data tracking?

Data 93

Data Customer Lifetime Value Underperforming Technical Team Data Analysis 93

Net-Results

MAY 26, 2021

I saw this question over on Quora and thought it would be a great one to answer here on the Net-Results blog. Because for a long while I’ve worked at a B2B SaaS business and a lot of my focus has been on content marketing. What is content marketing? The importance of marketing content in the awareness phase.

Content Marketing 98

Content Marketing B2B Marketing Business 98

ChurnZero

JANUARY 6, 2022

Customer Success represents a large source of revenue-generation for SaaS businesses. Though Customer Success was originally regarded as a post-sale cost center, you can flip its narrative with the right metrics, positioning, and forecasting strategy. When people think of top-line growth, they often think of Sales. Not so much.

Forecasting 98

Forecasting Customer Success Metrics Sales Funnel 98

User Pilot

DECEMBER 10, 2023

Are you a product-led or sales-led kind of SaaS? Or perhaps you’ve managed to marry the two strategies and embraced product-led sales? Ben Williams talk on product-led sales. Ben Williams talk on product-led sales. In the sales-led model (SLG) , it’s the sales reps who nurture leads and close deals.

Scale 101

Scale Sales Software Review Retention 101

Baremetrics

OCTOBER 12, 2021

Your SaaS business needs a solid system for finding qualified leads and converting them to customers if it will survive and thrive. You can segment your trial customers based on different categories and easily monitor the customers with the highest conversion potential. Use SEO to target keywords at the top of the funnel.

Payment Methods 98

Payment Methods SaaS Payments Payment Services Sales Hiring 98

User Pilot

JANUARY 31, 2023

CSQLs differ from Marketing Qualified Leads (MQLs), and Product Qualified Leads (PQLs) in a few ways like CSQLs have higher lifetime value (LTV) and require less oversight than the other two do. CSQLs are essential for SaaS companies as they are cheap but high-converting and generate lean revenue. If not, then you’re missing out!

Customer Success 92

Customer Success Revenue Software Review Strategy 92

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What does PLG stand for in marketing?

Strategy 94

Strategy Marketing Scale Software Review 94

User Pilot

JULY 30, 2023

Looking to leverage marketing automation segmentation to offer contextual and relevant in-app messages ? Marketing automation segmentation enables you to deliver the right message to the right people at precisely the right time. HubSpot simplifies marketing campaigns with automation and effective lead nurturing.

Scale 93

Scale Marketing Onboarding User Experience 93