SaaStr

MARCH 16, 2022

OpenPhone and AgentSync are two SaaS businesses with very different growth strategies, but the same ultimate goal: to continue selling while simultaneously problem-solving for current customers. While some companies can successfully sell by implementing a “try it for free” button on their homepage, PLG is certainly not for everyone.

New CTO 209

New CTO CTO Scale Innovation 209

SaaStr

MAY 9, 2023

One of the most essential things SaaS founders need to get right is their sales strategy. As a founder, it’s vital for you to be a big part of sales, especially in the early stages of your company. But you must be ready for an inevitable pivot in messaging.

Sales 262

Sales B2B Consulting Investment 262

SaaStr

AUGUST 1, 2022

In a crowded field, how can SaaS companies prove themselves and shift from being completely irrelevant to their markets to delivering services their market and buyer personas value? Despite their service, buyer persona, or industry, all SaaS companies have one thing in common—they want to be the leader in their market.

Underperforming Technical Team 217

Underperforming Technical Team Marketing Innovation Investment 217

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. But to develop a GTM strategy, you must have Product Market Fit. Without it, you don’t have a business.

Scale 239

Scale Sales Hiring Scaling Outsourced Development 239

SaaStr

FEBRUARY 23, 2021

I want to spend a few posts and some time on sales comp plans for early-ish stage SaaS companies (up to say $20m in ARR). Because almost all the sales comp plans you are going to read about, and learn about are great — for SaaS companies that are well post-Scale. That work great for Salesforce, or Box.

Sales Hiring 314

Sales Hiring Scale Sales Business Model 314

SaaStr

MARCH 5, 2022

Starting with his time as an investment banker and later working in SaaS, Yancey Spruill, CEO at DigitalOcean , watched venture capitalists invest in seemingly strong companies, only to sell them off. Most early-stage companies raise too much capital because they wait too long to become efficient.

Startup 259

Startup Leadership Innovation Scaling 259

SaaStr

DECEMBER 1, 2021

SaaS spending dipped in the first half of 2020 at the start of the pandemic but has since reaccelerated. As companies accelerate their digital transformations, the SaaS spend has exploded: In Q2 of 2021, G2 recorded the highest software spend per employee to date. The state of software buying has changed.

Software Review 247

Software Review SMB Enterprise Software 247

SaaStr

SEPTEMBER 8, 2020

Check out the session here: Algolia also summarized their Top 5 take-aways here , and below: Most SaaS founders start out the same way— armed with ample expertise of the technical details that go into a product and with limited experience of other aspects of scaling, such as sales. On finding product-market fit in the early stages.

Scale 236

Scale Sales Hiring Technical Advisors Scaling 236

SaaStr

AUGUST 30, 2023

Keep reading to learn how this $1B+ valuation SaaS company stuck it out through a long, slow slog in the beginning and has become the largest software marketplace today. Now, there are at least 100k verified SaaS apps on G2, which is huge. How do I discover the SaaS products I need? How do I trust them?

AI Search 204

AI Search AI ChatGPT Software Review 204

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy.

Branding 143

Branding Scale Social Media SaaS 143

SaaStr

OCTOBER 30, 2021

Gorgias is the leading contact center for e-commerce and it’s been a fun one to track at SaaS, from 1,000 to 3,000 to now 7,000 customers. I decided to hunt for a job, somewhere I could learn and grow so I could launch another company again. He told me, you can invest time, talent, or treasure.

Scale 264

Scale Sales Hiring Sales SMB 264

SaaStr

MARCH 2, 2022

In the early days of SaaS, it was difficult to predict how users would interact with new products. Start with your company’s mission—their “why”—as the foundation for all decisions you make. Every step of the customer acquisition funnel must be measured and studied. Now, however, the focus is on product-led growth.

Outsourcing Services 212

Outsourcing Services Scale Outsourced Development Marketing 212

User Pilot

JANUARY 8, 2024

This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. This article shows you how. In-app strategies for converting free or trial users to paying customers.

Acquisition 103

Acquisition Strategy Social Media Underperforming Technical Team 103

ChurnZero

SEPTEMBER 23, 2022

Or, more specifically, the uncertainty it caused companies of all shapes and sizes. Companies couldn’t rest on their laurels; it was hold onto their customers or float into the abyss. . You can do that with an investment in Customer Success and customer education. . Searches for customer retention peaked in early 2022. .

Education 98

Education Customer Success Venture Capital Churn 98

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Content Marketing 118

Content Marketing Innovation Scale Marketing 118

User Pilot

JANUARY 30, 2023

Product adoption is crucial for the success of SaaS companies because it secures users to be long-term customers. That's why we've compiled multiple examples of successful companies nailing product adoption across the entire user journey. But what are some product adoption examples you can learn from? Evaluation.

Technical Review 91

Technical Review Software Review Underperforming Technical Team Education 91

Baremetrics

AUGUST 1, 2021

Acquiring customers for SaaS is a completely different ball game altogether than, say, for the traditional business models (think: eCommerce, for instance). In the SaaS industry, acquiring new leads through short-term marketing promotions will not cut it--which works as a killer strategy for the eCommerce business model.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Neil Patel’s foray into digital marketing began with his blog.

VP of Engineering 126

VP of Engineering Marketing Marketplace as a Service Social Media 126

Neil Patel

OCTOBER 5, 2020

42% of all Internet users use social networks to find more information about brands. Plus, 27% of UK and US users say they discovered new brands via social media ads this year. (It It shared the top spot for brand discovery with TV ads). The first thing you must establish is what you hope to achieve through social media.

Social Media 145

Social Media Advertising Branding B2B 145

Totango

AUGUST 25, 2022

Six Customer Engagement SaaS Strategies That Work. For software service providers, customer engagement SaaS strategies play a central role in a successful business model. In this article, we’ll offer some tips for a winning customer engagement SaaS strategy. Next, we’ll share six keys to effective SaaS customer engagement.

Engagement 96

Engagement Strategy SaaS Scale 96

Incredo

JULY 8, 2019

Digital marketing agencies usually write about what a company will receive after partnering with them or why a company should choose their services over another agency’s services. We hope our article will help you cut the clutter and scale your SaaS business to uncharted limits. 1 You Should Own a SaaS Company .

Outsourcing Services 200

Outsourcing Services Scale Outsourced Development Sales Hiring 200

SaaStr

JUNE 6, 2021

Making it as a SaaS company is difficult, and successfully selling at the enterprise level seems incredibly daunting. Contrary to long-held beliefs in the SaaS space, growth can be infinite, as evidenced by companies like Shopify and ServiceNow. ServiceNow. Learning 1: There is No Ceiling to Growth.

Enterprise 149

Enterprise Pricing Retention Revenue 149

Scytale

NOVEMBER 21, 2023

These companies come into contact with lots of sensitive data in one way or another and so, data security compliance has pretty much become a must in this digital and tech day and age. A careful compliance strategy is non-negotiable for SaaS businesses. And it may be even more critical for smaller businesses.

compliance 96

compliance Technical Review SaaS Systems Review 96

Tom Tunguz

MARCH 2, 2015

A few weeks ago, I joined Mike Volpe, CMO of Hubspot, on the Growth Show where we had a great time talking about a few SaaS topics. ” Like a bank account that starts out small and earns incremental gains, but over time becomes quite large, content marketing efforts require consistent investment but ultimately can yield enormous results.

Content Marketing 159

Content Marketing Marketing Banking Investment 159

User Pilot

JULY 14, 2023

To win over your customers, you must create excellent customer service that keeps customers returning. Use a brand monitoring tool to respond to social media complaints. Here are ten examples you must avoid. #1: Maybe as simple as a poorly designed user onboarding ? Ten examples of bad customer service to avoid.

SaaS 81

SaaS Social Media Customer Support Technical Review 81

User Pilot

FEBRUARY 26, 2023

Thanks to the subscription economy of SaaS companies, high customer retention is vital to staying afloat and enjoying growth. Likewise, both playbooks are unique across SaaS companies, accounting for differences in approach, targets, interaction levels, etc. As such, the playbook first ensures increased product adoption.

Customer Success 93

Customer Success SaaS Retention Education 93

Baremetrics

OCTOBER 12, 2021

All companies face significant challenges when it comes to finding qualified leads. Your SaaS business needs a solid system for finding qualified leads and converting them to customers if it will survive and thrive. It means turning strangers and prospects into people who have an active interest in your company's offers.

Payment Methods 98

Payment Methods SaaS Payments Payment Services Sales Hiring 98

Sales Enablement, SaaS and Growth

DECEMBER 4, 2017

For that reason, organisations need to invest in the discovery and cultivation of such opportunities. While these channels and tactics remain effective, and help companies all over the globe to grow, they’re in many cases becoming less impactful. Why is this important? They’re working for now, but eventually they won’t.

Marketing 131

Marketing Outsourcing Services Social Media Technical Review 131

Totango

SEPTEMBER 17, 2021

The freemium SaaS model , where you offer limited free use of your product to promote a premium version, has become common in the tech industry. But is it the best way to sell a SaaS product? We’ll take a closer look at what the freemium SaaS model is and what its pros and cons are. What Is the Freemium SaaS Model?

Scale 74

Scale SaaS Underperforming Technical Team Social Media 74

User Pilot

MAY 17, 2023

Showing gratitude by thanking users for investing their time in responding to your survey. There’re five great introduction examples from successful companies, and they include: A direct and intuitive intro for an NPS survey. The purpose of the survey The time investment required to complete the survey.

Software Review 87

Software Review SaaS Scale AI 87

Baremetrics

SEPTEMBER 14, 2021

This article will dive into the main principles of accounting for SaaS. The Baremetrics blog has a ton of articles about accounting, so be sure to check out some of our other favorites! What Makes SaaS Accounting Different from Traditional Accounting? What Makes SaaS Accounting Different from Traditional Accounting?

SaaS Payments 93

SaaS Payments Payment Services Payments Payment Features 93

ChurnZero

OCTOBER 22, 2021

Customer Advocacy: How to Get Your Customers and Customer Success Team Invested. If you work for a SaaS business, you know word-of-mouth marketing is everything. Today’s companies need to have exceptional reviews, references, and referrals if they want to compete and grow. And that’s where advocacy programs come in.

Customer Success 96

Customer Success Investment Systems Review Technical Review 96

User Pilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. There’re four phases for user adoption: 1) The AHA moment; 2) The activation stage; 3) Secondary onboarding; 4) Brand advocacy. And your role at a customer success team?

SaaS Payments 85

SaaS Payments Strategy Payment Solutions SaaS 85

User Pilot

JANUARY 9, 2023

Customers are more likely to stick with a company after receiving excellent customer service. Assuming both new and existing customers spend the same on your subscription service, you get a higher return on investment with retention than acquisition. Why is personalization important in retention marketing? Who are they?

Customer Lifetime Value 93

Customer Lifetime Value Retention Marketing Scale 93

SmartKarrot

FEBRUARY 12, 2021

The plethora of solutions or blogs may not be useful when it comes to gaining insight and knowledge. SaaS (software as a service) companies have seen an exponential growth in the business sphere. There is some insightful content around SaaS that can be an inspiration to readers. The 20 Best SaaS Blogs You Must Follow.

SaaS 23

SaaS Entrepreneurship Technical Review Social Media 23

Neil Patel

JANUARY 21, 2021

Pulling yourself up by your bootstraps refers to succeed through your own efforts without relying on investments or help from anyone else. Bootstrapped companies are those that grow through the dedication of their founders, rather than relying on cash flow from investors. Basecamp is a bootstrapped company, for instance.

Payment Methods 110

Payment Methods Payment Solutions Outsourcing Services Payments 110

OPEXEngine

FEBRUARY 22, 2022

There are many ways to classify SaaS companies, but differentiating companies based upon who their customers are presents the best approach for measuring performance and driving success for SaaS businesses. SMM SaaS Company Overview & Market Dynamics. SMM SaaS Company Overview & Market Dynamics.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52