User Pilot

JANUARY 31, 2023

TL;DR Product launch in SaaS refers to bringing a new or upgraded product to the market. A successful product launch helps SaaS companies establish themselves in the market, increase brand awareness, and drive more revenue. The goal is to ensure your product is ready for launch and can fulfill the needs of your target audience.

Metrics 88

Metrics Scale Software Review Retention 88

User Pilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? For best results, use multiple acquisition channels , like SEO, PPC adverts, or WOM. For example, account expansion could be the domain of both marketing and sales, with the two teams collaborating closely to achieve the product and business goals. Its different stages.

Social Media 84

Social Media Sales Funnel Acquisition Retention 84

User Pilot

JANUARY 14, 2023

Successful SaaS products satisfy user needs and realize organizational business goals. Once the update or feature is out, announce it using multiple channels like in-app communications or email. What is product success in SaaS? We talk about product success in SaaS when the product achieves its goals.

Management 92

Management SaaS Metrics Retention 92

User Pilot

AUGUST 15, 2021

A key reason why customer engagement metrics are important to successful SaaS businesses. Customer engagement metrics are how you measure how your customers interact with your brand and product across different touchpoints and channels in their journey. Most SaaS companies use the p irate metrics framework for this.

Engagement 98

Engagement Metrics Scale SaaS 98

User Pilot

APRIL 23, 2023

Do you know which product health metrics to track to achieve long-term success for your SaaS business? Customer acquisition cost (CAC) CAC, or customer acquisition cost, is the average cost of acquiring one new customer. This metric helps you compare costs across different marketing channels and campaigns.

Metrics 79

Metrics Customer Lifetime Value SaaS Scale 79

User Pilot

AUGUST 18, 2021

For SaaS companies, this can help to get insights into customer interactions with your product and brand which tells you what brings value to your customers. Measure by acquisition channels to find the channel that leads to your most profitable users with the lowest CAC. User Journey in SaaS.

Engagement 98

Engagement Retention Software Review SaaS 98

ProfitWell

AUGUST 20, 2020

We've also got data from our B2B SaaS index + why you need to market like a media company. And I’ll leave you with how you can improve your customer support—all with the goal of bolstering retention. Make support available across multiple channels—email, text, live chat, social media.you name it. visit our blog here.

Marketing 105

Marketing B2B Scale Customer Support 105

User Pilot

FEBRUARY 25, 2024

From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. TL;DR Funnel analysis helps map out all the steps website visitors and in-app users take to achieve conversion goals , like signing up for your tool or completing the onboarding process. What is their primary goal?

SaaS Payments 93

SaaS Payments Payment Services Payment Methods Payment Solutions 93

Chart Mogul

AUGUST 20, 2020

I don’t want to pour salt in your coffee, but whether your buyer is a personal hero, a private equity hotshot, or the kindest person since Mr Rogers, remember their goals may clash with yours. From the exclusivity period to the purchase price, keep your goals in mind and don’t give way unless you’re absolutely comfortable with doing so.

Acquisition 105

Acquisition Startup Technical Review Scale 105

CustomerSuccessBox

APRIL 19, 2022

Enables a comprehensive view of every customer interaction across separate channels that give insights into a customer’s movement, and time spent at a touchpoint and helps detect pain points from a customer’s point of view. It allows companies to identify the customer journeys that have the biggest impact on specific business goals.

Scale 52

Scale Metrics Underperforming Technical Team Customer Lifetime Value 52

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. Here’s how you can create an effective customer acquisition strategy to win more business in your own SaaS company. More customers = more revenue. Plain and simple.

Acquisition 59

Acquisition Scale Strategy Software Review 59

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. There are four main criteria (Market, Model, Channel, and Product) you need to consider to determine if PLG is the right approach for your company. What does PLG stand for in marketing?

Strategy 91

Strategy Marketing Scale Software Review 91

User Pilot

JUNE 11, 2021

SaaS businesses thrive on data. Analytics tools help SaaS businesses generate actionable insights from the data they collect, which then fuels their decisions. We’ll also tell you which data points and metrics you should pay particular attention to and how to track them using the SaaS analytics software listed here!

Software Review 52

Software Review Software Social Media SaaS 52

User Pilot

MARCH 31, 2023

In this article, we will go through analytics and metrics, their examples, and how you can analyze metrics to drive growth for your SaaS business. Some analytics categories in SaaS are the journey , experience , engagement , behavior , retention , and loyalty analytics. What are metrics in SaaS? What are analytics in SaaS?

Metrics 89

Metrics Customer Lifetime Value Data Analysis Engagement 89

Baremetrics

OCTOBER 10, 2021

Both of these tasks can rely on content marketing , for example events, podcasts, blogs, and social media posts. Your SaaS company likely uses a CRM and/or payment processing software, and the data required to compute these core metrics can be all over the place. Thankfully, there is Baremetrics to do all of this for you.

Payments 98

Payments Payment Methods Payment Solutions Marketing 98

User Pilot

JULY 12, 2021

Considering that retaining customers (and reducing churn ) costs a fraction of acquiring new ones , analyzing what makes customers stay or go is important for any SaaS business. Customer email correspondence is an evergreen venue for providing personalized customer support and helping users meet their goals via your product.

Retention 98

Retention Technical Review Software Review Churn 98

SaaStr

JANUARY 26, 2023

Achieving sustainable growth in SaaS marketing is about balancing channels from a high-level strategy and a tactical point of view. Optimizing short-term gains with long-term investments and controlling customer acquisition costs (CAC) leads to more sustainable growth. It’s not enough to focus on one channel.

Scale 41

Scale Entertainment Marketing Construction 41

Aaron Beashel

MAY 5, 2014

These days we have more access to great information on marketing our SaaS products than ever before. marketing activity (channels). How do I design a growth engine for my SaaS product? It’s important to note that SaaS is a product delivery model, not a business model. What is a growth engine? resources as possible.

Engineering 100

Engineering Scale SaaS Acquisition 100

Baremetrics

AUGUST 17, 2020

The answers to questions like these will help determine how you market, build and grow your SaaS business. And if you can’t answer these questions, then chances are you don’t have the right SaaS analytics tools. In order to help you out, we put together a list of some of the best SaaS analytics tools out there.

Payment Methods 124

Payment Methods Business SaaS Payment Solutions 124

OPEXEngine

FEBRUARY 22, 2022

There are many ways to classify SaaS companies, but differentiating companies based upon who their customers are presents the best approach for measuring performance and driving success for SaaS businesses. SMM SaaS Company Overview & Market Dynamics. SMM SaaS Company Overview & Market Dynamics. Enterprise.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Chart Mogul

AUGUST 20, 2020

I don’t want to pour salt in your coffee, but whether your buyer is a personal hero, a private equity hotshot, or the kindest person since Mr Rogers, remember their goals may clash with yours. From the exclusivity period to the purchase price, keep your goals in mind and don’t give way unless you’re absolutely comfortable with doing so.

Acquisition 52

Acquisition Startup Technical Review Scale 52

CustomerSuccessBox

MARCH 25, 2021

Financial Mathematics of a SaaS business model. SaaS business models are different from traditional business models. Unlike the traditional business model, where once the opportunity is marked closed-won, it’s time to celebrate, but when it comes to SaaS, the acquisition is not the end game. So why do we do that?

Retention 52

Retention SaaS Payments B2B Business 52

SaaStr

MARCH 31, 2020

My focus is SaaS and my job is to create a defensible go-to market moat, right? And you can think everything’s going great, and then you’re going to reach the maxima of that first, let’s say a strategy or channel or target market, and then the conversion rates are going to plummet. Your CAC is going up.

Scale 132

Scale Scaling Sales Hiring Engineering 132

ProfitWell

MAY 11, 2020

Daily updates of the index can be found in your subscriber newsletter each day, so be sure to check back to see what’s up in the B2B SaaS market—for better informed decisions on market spend, sales forecasting, and growth choices. Now, what's happening in B2B SaaS news? Know the channels, know their thresholds. MRR LOSS +9.13%.

Scale 52

Scale Content Marketing Subscription Payment Features 52

Aaron Beashel

OCTOBER 31, 2016

Alex co-founded the well-known SaaS company Desk.com before selling it to Salesforce and becoming the VP of Service Cloud (their second largest business unit, behind Sales Cloud). So for instance, here’s a shortened version of what the Vision might look like for a B2B SaaS marketing team. That CEO was a guy named Alex Bard.

Scale 100

Scale Underperforming Technical Team B2B Marketing 100

SaaStr

DECEMBER 26, 2019

I’ve worked at multiple high growth SaaS businesses as a growth leader, and the data we’re seeing right now … This is from … is that CAC is increasing both in B2B and B2C, and you’re going to see how that relates, right? Our ability to react is going down because all channels are becoming saturated.

Sales Hiring 150

Sales Hiring Payment Methods Payment Solutions Marketing 150

User Pilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is the purpose of customer acquisition in SaaS? This article answers that and more.

Acquisition 92

Acquisition SaaS Payments Payment Methods Metrics 92

Point Nine Land

JUNE 18, 2023

Everything you always wanted to know about cohort analysis (but were afraid to ask) Back in 2012, I wrote a blog post titled “Know your user cohorts” , which began like this: “One of the most important tools to better understand the usage of a web application — or a service, a game or a mobile app, it doesn’t matter — is a cohort analysis.

SaaS Payments 128

SaaS Payments Payment Services Payments SaaS 128

User Pilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? With the right channels, it becomes easier to attract quality leads, justify CAC costs, and boost revenue in the long run. The customer acquisition funnel stages in SaaS are awareness, consideration, evaluation, and decision.

Acquisition 93

Acquisition Strategy Social Media Customer Lifetime Value 93

User Pilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. The marketing and sales warriors in the trenches creating blog posts, running email campaigns, and closing deals. Conversion Copywriter to B2B and SaaS. Eden Bidani. Conversion Copywriter.

Retention 52

Retention Strategy Underperforming Technical Team Technical Review 52

Neil Patel

MARCH 2, 2021

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. In this environment, the CAC metric is used by both companies and investors. What the CAC Metric Means to You. How You Can Measure CAC.

Acquisition 145

Acquisition Metrics Customer Lifetime Value Advertising 145

User Pilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? With the right channels, it becomes easier to attract quality leads, justify CAC costs, and boost revenue in the long run. The customer acquisition funnel stages in SaaS are awareness, consideration, evaluation, and decision.

Acquisition 59

Acquisition Strategy Social Media Customer Lifetime Value 59

User Pilot

APRIL 23, 2023

For each of them, you choose Goals, Actions, and Metrics. The GAME framework helps you choose the right Metrics by aligning them with Goals and user Actions, and by providing ways to Evaluate their effectiveness. Impact Mapping is a visual way of presenting the connections between product goals , user persona , and different solutions.

Metrics 81

Metrics Management Customer Lifetime Value Acquisition 81

User Pilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? With the right channels, it becomes easier to attract quality leads, justify CAC costs, and boost revenue in the long run. The customer acquisition funnel stages in SaaS are awareness, consideration, evaluation, and decision.

Acquisition 52

Acquisition Strategy Social Media Customer Lifetime Value 52

User Pilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? With the right channels, it becomes easier to attract quality leads, justify CAC costs, and boost revenue in the long run. The customer acquisition funnel stages in SaaS are awareness, consideration, evaluation, and decision.

Acquisition 52

Acquisition Strategy Social Media Customer Lifetime Value 52

User Pilot

JULY 22, 2023

Both these metrics are crucial for getting product growth insights into the financial health and sustainability of your SaaS business. TL;DR Customer acquisition cost (CAC) is the money a business spends on acquiring new customers. CAC measures costs, whereas LTV gives an estimate of profits. Customer Acquisition Cost.

Acquisition 71

Acquisition Customer Lifetime Value Onboarding Retention 71

SmartKarrot

OCTOBER 27, 2020

To begin with, you need to be clear as to how you would help your customers achieve their goals. Naturally, to answer that, you should know in advance what your customer’s goals are. Customers need assurity of goals achievement to stay subscribed to your business. Understanding customer goals.

Customer Success 10

Customer Success Scale Traceability Sales Hiring 10