Kellblog

OCTOBER 17, 2023

In my capacity as an EIR at London-based Balderton Capital , I spoke earlier today at SaaStock in Dublin on What Founders Need To Know About Product Marketing. In the session, we discussed four key questions: What is product marketing? How can you support product marketing? (A Surprisingly vague and varied.)

Product Marketing 90

Product Marketing Marketing 90

SaaStr

JULY 13, 2022

Q: Dear SaaStr: What Were The First Five Hires You Made After Product-Market Fit? My first 5 hires at Adobe Sign / EchoSign, beyond the core founding+ team, once we had paying customers and first, if early, product-marketing fit: #1: Full-time sales rep at $8k-ish MRR. I Should have hired two. Perhaps we should have.).

Sales Hiring 257

Sales Hiring Product Marketing Scale Marketing 257

User Pilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Management Marketing Customer Lifetime Value 98

User Pilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. As a product marketer, it’s your job to maximize customer lifetime value.

Product Marketing 98

Product Marketing Marketing Churn Customer Lifetime Value 98

SaaStr

FEBRUARY 2, 2023

The success of any company depends on its ability to consistently deliver commercially successful products to the market. Product marketing can be difficult, and managing product launches and rollouts can be complex. You found product-market fit You’ve found product-market fit, and you’re scaling.

Sales Hiring 201

Sales Hiring Product Marketing Scale Marketing 201

SaaStr

FEBRUARY 10, 2021

In the end, if you hit $1m ARR and are growing < 100% annually in this day-and-age, you don’t quite have product-market fit. The Cloud is just too big, and growing too quickly, to not grow 100% by $1m or so ARR >if< you really have something of true and differentiated value in your market.

Product Marketing 191

Product Marketing Marketing Cloud Enterprise 191

Casey Accidental

APRIL 13, 2021

As a product leader with a background in growth, it’s surprising how much what I actually end up working on is product/market fit. Product people should only be focused on growth i.e. connecting people to the value of a product once they’ve confirmed the product is delivering value.

Product Marketing 145

Product Marketing Marketing Scale Retention 145

User Pilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. You want to be sure there is a demand for your product, so you don’t have to suffer the embarrassment of a massive flop. What is product-market fit? What is a product-market fit?

Product Marketing 98

Product Marketing Marketing Management Social Media 98

Intercom, Inc.

SEPTEMBER 1, 2021

That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . Product marketing looks different in every company, but one common trend is that many product marketing managers (PMMs) feel undervalued.

Product Marketing 138

Product Marketing Marketing Sales Hiring Scale 138

User Pilot

JULY 13, 2022

Do you follow any product manager blogs? Would you like to discover new ones that will give you valuable insights into product management ? In our article, we introduce 20 of our favorite product manager blogs that every product pro should follow, regardless of their experience.

Technical Review 98

Technical Review Management Leadership Systems Review 98

Casey Accidental

JULY 12, 2021

This was adapted from an internal blog post in collaboration with Tamara Mendelsohn, Eventbrite’s CMO. Product works in isolation on product, then at the last minute hands things off to product marketing to name it and “launch it”. Product Positioning Is A Delicate Dance.

Product Marketing 121

Product Marketing Marketing Branding Scale 121

Chart Mogul

SEPTEMBER 15, 2023

For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers. Subscriber or not, anyone who wants to increase their SaaS knowledge will benefit by reading the … For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

User Pilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Product Marketing 98

Product Marketing Metrics Customer Lifetime Value Marketing 98

User Pilot

SEPTEMBER 4, 2023

The result is a hugely successful marketing emphasis on innovation and exclusivity. Tropicana connects with its target audience through a healthy lifestyle blog Designed for a health-conscious target market, Tropicana orange juice positions itself as a healthy alternative to soda and sugary drinks.

Product Marketing 104

Product Marketing Strategy Marketing Market Research 104

SaaStr

AUGUST 6, 2021

CMO Julie Herendeen and CPO Sean Scott are PagerDuty’s product & marketing power couple. They bring together their respective strengths to drive remarkable product-led growth for PagerDuty, the incident response SaaS that’s been invaluable to tech teams since 2009.

Product Marketing 264

Product Marketing Marketing B2C Strategy 264

SaaStr

MAY 25, 2024

Blogs Documentation That was how they drove visibility through Google searches and how developers found them. A couple of months ago, someone in their Discord channel asked a question, and someone else referred them to a blog post written nine years ago that was relevant in 2024. That’s huge! This is where the big mistake came in.

Scale 254

Scale Sales Hiring SaaS Payments Development 254

SaaStr

APRIL 20, 2024

Founders should let marketers do what they’re good at and backfill their weaknesses, rather than trying to control every aspect of marketing. Word-of-mouth marketing is the most effective channel for acquiring customers, followed by Google and the company blog. Consistency is key in marketing.

Sales Hiring 253

Sales Hiring Startup Marketing Technical Review 253

OPEXEngine

NOVEMBER 23, 2021

What 14 startup investors & advisors taught us about chasing (and finding) product-market fit. It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of founders to fail. The problem with defining product-market fit. And this is what we heard.

Product Marketing 52

Product Marketing Marketing VP of Engineering Scale 52

OPEXEngine

NOVEMBER 23, 2021

What 14 startup investors & advisors taught us about chasing (and finding) product-market fit. It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of founders to fail. The problem with defining product-market fit. And this is what we heard.

Product Marketing 52

Product Marketing Marketing VP of Engineering Scale 52

User Pilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. Ready to dive in?

Venture Capital 52

Venture Capital SaaS Data Scale 52

The Angel VC

AUGUST 7, 2014

Product/market fit is a topic that I've touched on a few times on this blog. It's that extremely crucial but somewhat hard to define (and even harder to measure) step which every startup needs to cross as it goes from an idea to a product to a real, scalable business.

Product Marketing 133

Product Marketing Startup Marketing SaaS 133

SaaStr

APRIL 16, 2024

You probably have fallen out of product-market fit, partially or entirely. More on that here : When You Fall Out of Product-Market Fit (Updated) Second, focus on the customers you do have and making them super happy. Via word-of-mouth, via referrals, via blog posts, via folks taking them with you to new jobs, etc.

Startup 257

Startup B2B Metrics Product Marketing 257

OPEXEngine

NOVEMBER 16, 2021

For a SaaS enterprise to be successful, determining the product-market fit is extremely important. The customers need to perceive a SaaS product’s utility in solving a particular problem to accept it as a viable solution. Product Market Fit is an important aspect of SaaS product development. Mark Andreessen.

Product Marketing 52

Product Marketing Enterprise Marketing SaaS 52

Casey Accidental

JULY 30, 2018

Marketing, especially in a technology company, has been suffering a death from a thousand cuts for years now. As I blogged about before, marketing’s definition grew too broad for one area to be an effective owner. I’ll start with product marketing. Drive demand and usage of the product.

Product Marketing 75

Product Marketing Marketing Underperforming Technical Team Outsourced Development 75

OpenView Labs

FEBRUARY 2, 2021

The report’s authors already laid out how to get back to hyper-growth , and their article inspired me to share my predictions for 2021’s most important product marketing trends: 1. More SaaS companies will adopt product-led growth. I think you can use content to directly acquire product users.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

SaaStr

JULY 16, 2019

Join Rene Yang Stewart, Co-Head and Principal, Vista Equity Partners, and Monica Enand, Founder and CEO, Zapproved, as they discuss growing a company from product market fit to scale. René Stewart: So, Monica, you have, obviously, taken a company from figuring out product market fit to now a company of scale.

Scale 126

Scale Product Marketing Scaling Marketing 126

SaaStr

JANUARY 22, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 5 Interesting Learnings from Docebo at $145,000,000 in ARR Fractional CROs and CMOs: The Only Times I’ve Ever Seen Them Work 90%-95% of Salespeople Won’t Make It At Your Startup. with Brex’s VP Product Marketing 5.

Scale 191

Scale Customer Success Venture Capital Sales Hiring 191

ProfitWell

JANUARY 6, 2020

Imagine a world in which your customers sell your product for you. You just have to achieve stellar product-market fit. Marc Andreessen, cofounder and general partner of Andreessen Horowitz, put it this way, “product-market fit is when people sell for you.” What is product-market fit? Ideal, right?

Product Marketing 52

Product Marketing Underperforming Technical Team Marketing Advertising 52

SaaStr

NOVEMBER 13, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Datadog, ZoomInfo, Atlassian, AWS: Epic Growth — But Some Real Headwinds For The First Time. When You Fall Out of Product-Market Fit. 5 Interesting Learnings from Duolingo at $360,000,000 in ARR.

Sales Recruiting 220

Sales Recruiting AWS Compensation Enterprise 220

SaaStr

MARCH 26, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: The 48 Types of VP Sales. When You Fall Out of Product-Market Fit Is Cold Calling Dead? Each week, we round up our most popular content so you can catch up on anything you may have missed. Make Deadly Sure You Hire the Right One.

AWS 184

AWS Scale Sales Hiring SMB 184

SaaStr

MAY 24, 2024

In the early days of SaaS , blogging was a popular form of content creation. However, some of Jason Lemkin’s old blog posts from 7-8 years ago still receive traffic. Insights into Jason’s Content Creation Process Jason updates his old blog posts by refreshing the content and sometimes reposting them.

Sales Hiring 244

Sales Hiring Outsourcing Services Technical Review Scale 244

SaaStr

NOVEMBER 7, 2022

Writing up your product strategy. Maybe writing a few mediocre blog posts. Don’t waste time and money on too many agencies once you have even a little product-market fit. Use that energy instead to go hire a real head of marketing. These agencies are everywhere. What they are good at: Making nice explainer videos.

Marketing 263

Marketing Startup Strategy Product Marketing 263

The Marketing & Growth Hacking Publication

MARCH 3, 2019

If you have that, it means you’ve managed to offer the market exactly what it needs or, in other words, achieved a product/market fit (PMF). What are the steps you need to take to identify your product/market fit? Let’s begin with the basics, and, first of all, understand the product/market fit definition.

Product Marketing 40

Product Marketing Marketing Underperforming Technical Team Customer Lifetime Value 40

SaaStr

OCTOBER 25, 2023

Q: Should Product Marketing Work for Product or Marketing? Product marketing is a weird art, with many over-indexing. These days, CEOs are looking for too much magic from product marketing. Maybe we expect too much, even up to $10-20M ARR, and expect magic from product marketing.

Scale 238

Scale Sales Hiring AI Sales Recruiting 238

Tom Tunguz

AUGUST 15, 2021

They write code, author blog posts, publish the website, attract customers, with the goal of achieving product-market fit. There might be a few founders who lead, rather than the one depicted here. But most people are individual contributors. How many hiring managers are in each of the two hierarchies from above?

Sales Recruiting 362

Sales Recruiting Sales Hiring Scale Headcount 362

SaaStr

FEBRUARY 15, 2023

Marketing, design, and product teams work to optimize one end of the funnel at the cost of the other. If you have product market fit, don’t wait to implement outbound. Regardless, be furious about outbound and bring an entrepreneurial mindset to your marketing. The next hiring focus should be growth marketing.

Scale 187

Scale Sales Hiring CTO Hire Scaling 187

User Pilot

JUNE 12, 2024

Conduct thorough market research : Analyze your target audience, competitors, and industry trends. Gather insights to validate product-market fit, identify unique selling points, and refine your go-to-market strategy. Prioritize user feedback and testing : Involve users throughout the product development process.

Management 52

Management Market Research Leadership Entertainment 52