SaaStr

JULY 3, 2023

My overly specific rough rule is about $20k in MRR. A deep dive on that and why here: I Hired My VP of Marketing at $20k MRR. Assuming you are growing reasonably quick, a head of demand gen at even $20k in MRR can be accretive over the next 12 months. It Wasn’t a Week Too Early. I.e., she can more than pay for herself.

Sales Hiring 212

Sales Hiring Marketing SaaS Engineering 212

SaaStr

JANUARY 16, 2022

Top Blog Posts This Week: 5 Interesting Learnings from Braze at $260,000,000 in ARR. You Should Be Collecting At Least 100% Of Your MRR Each Month in Cash. Full-Funnel Product-Led Growth with Jenn Steele, VPM at Reprise and Grace Tyson, VPS at Reprise. What’s Changed in Product-led Growth with Calendly CMO Patrick Moran.

Scale 212

Scale AI Innovation Enterprise 212

CustomerSuccessBox

MAY 18, 2022

Searching for blogs in the arena is getting accessible slowly and it’s time you leverage the essential knowledge these blogs have to offer, to flourish! Here is the list of 10 Customer Success blogs to follow and save in your digital library in 2022! Suggested blog : Account Expansion: If You Want To Grow Fast, Do This….

Customer Success 52

Customer Success Scale Technical Review AI Search 52

FastSpring

DECEMBER 18, 2019

To recap a fantastic year at FastSpring, we want to take a look back at our top 10 blog posts from 2019. As a partner in growth for thousands of software companies around the world, one of our goals is to provide blog content that is helpful, interesting, and informative. Subscription Finance: What is MRR?

Merchant Services 78

Merchant Services Payment Methods Payment Services Payment Solutions 78

SaaStr

JANUARY 20, 2021

. >> But there’s a better metric, your Key Metric, you should track and score yourself to, and hold your VP Marketing and marketing team to – Qualified Lead Velocity Rate (LVR), your growth in qualified leads, measure month-over-month, every month. Often, much higher growth. Every single month. And you know what?

Metrics 347

Metrics SaaS Revenue B2B 347

SaaSHolic

FEBRUARY 23, 2022

If you’re looking for the top SaaS blogs and influencers you’ve come to the right place. He writes frequently at Close.io’s blog , has many videos published at Close.io’s YouTube channel , and also presents The Startup Chat podcast. He tweets at lot and also writes at Intercom’s blog.

Venture Capital 52

Venture Capital SaaS Social Media Startup 52

SaaSHolic

FEBRUARY 6, 2023

If you’re looking for the top SaaS blogs and influencers you’ve come to the right place. He writes frequently at Close.io’s blog , has many videos published at Close.io’s YouTube channel , and also presents The Startup Chat podcast. He tweets at lot and also writes at Intercom’s blog.

Venture Capital 52

Venture Capital SaaS Social Media Startup 52

Subscription Flow

JANUARY 5, 2024

This blog is written expressly for small to medium sized businesses that cannot possibly take all metrics into account and so must engage in a brutal strategy of having to pick and choose. Yearly growth rate: This metric, also referred to as annual recurring revenue (ARR), calculates a company’s annual growth.

B2B 52

B2B Metrics SaaS Benchmarks 52

User Pilot

DECEMBER 4, 2023

This article provides 12 of the most important CRO metrics to help you measure growth at every step of the customer journey. Interactions per visit Every single interaction helps you better understand your visitors—whether that’s clicking a prominent CTA, watching videos embedded on your website, or sharing a blog post.

Metrics 87

Metrics Customer Lifetime Value SaaS Mobile 87

SaaStr

NOVEMBER 18, 2020

My SaaS Metrics Primer: * ARR always = 12x MRR. There's no such thing as a Gross Burn Rate * If your cash collections < MRR, your MRR is wrong * The later the investor update, the worse the month * There's no churn that "doesn't count" * Your NPS is lower than u think. ARR always = 12x MRR Always.

Metrics 230

Metrics Banking Scale Churn 230

SaaStr

APRIL 20, 2021

Beyond MRR growth + managing the burn rate — which really are all that matters … you should obsess over improving every key metric and KPI. Obsess about growing qualified leads month-over-month, ideally in excess of your month-over-month MRR goals. Q: What core SaaS metrics should we obsess about?

Metrics 285

Metrics SaaS Churn Engineering 285

SaaStr

SEPTEMBER 28, 2022

Tastes good, boosts your MRR and ACV for a bit, but then it’s gone. On its own, it doesn’t really change anything in terms of your new customer count growth. And the pressure to hit the plan is as intense as ever. Raising prices on its own is just like a cookie. So don’t use a pricing increase to mask other issues.

Pricing 247

Pricing Startup SaaS 247

SaaStr

APRIL 29, 2021

While Shopify projects slowing growth in 2022 post-Covid, it sure hasn’t show up yet. Q1’21 was its fastest growth — ever. # Shopify doesn’t call its non-software revenue “MRR” A small but interesting note. 110% growth at $4B in revenues. 5 Interesting Learnings: #1.

Merchant Services 241

Merchant Services Payment Methods SaaS Payments Payments 241

Chart Mogul

JANUARY 22, 2021

In this blog post, we have collected everything you need to know about churn — along with links to the best resources on the internet. This is where this blog post comes in. Note: This blog post is a work in progress — we plan to keep updating it and adding more links as we go along. Types of MRR movements. Bookmark it.

Churn 136

Churn SaaS Benchmarks Subscription 136

SaaStr

JUNE 17, 2022

In an ideal world, you’d experience both hyper-growth, and free cash flow from almost Day 1. Target At Least 120% of MRR Each Month in Collections. Set a goal of > 100% MRR collection each month. There are pros and cons to being cash-flow positive. See, e.g., Calendly, Zapier, etc. A double win. We aimed for 120%.

SaaS Payments 261

SaaS Payments Sales Hiring SaaS Payment Services 261

SaaStr

JULY 20, 2019

Or blogging, or podcasting, or something. They start off slow, then we figure it out, then growth or hypergrowth, and then … plateau. Or at least by that I mean, the growth will eventually slow. So if you don’t want your overall growth to slow, you have to keep adding layers of new initiatives.

Sales Hiring 237

Sales Hiring B2C Marketing Investment 237

SaaStr

MAY 28, 2021

The one that just raised a nice seed round, that has $20k in MRR, and a cool product? But roughly, if you aren’t growing at least 10% a month in MRR on the way to $1m ARR, and at least 6% a month thereafter, you don’t quite have product-market fit yet. To achieve Hyper-growth. Product-market fit. An Outlier.

SaaS 314

SaaS Market Segmentation Product Marketing Marketing 314

SaaStr

JULY 13, 2022

Ideally, every company’s growth story would follow a formula. Finally, growth occurs when sales, product, and marketing can come together. In reality, avoidable mistakes stop companies from achieving their true growth potential. . Mistake 10: Not pricing for organic growth. First, you hire your sales team.

Scale 212

Scale Sales Hiring Revenue Marketplace as a Service 212

User Pilot

JUNE 26, 2023

Want to track the different types of product metrics to get product growth insights ? Product metrics are critical for product growth managers to develop the right product strategies and drive continuous value for customers. This will increase customer lifetime value and drive revenue growth.

Metrics 85

Metrics Customer Lifetime Value SaaS Acquisition 85

SaaStr

JULY 26, 2022

Now that makes things hard enough as you scale, but even worse, in SaaS, churn is often masked by high growth when you have early product-market fit. Well, all of a sudden you’re adding 6% a month (doubling) but losing 3% … and your growth is cut in half to 50%. And then 3% a month churn cuts your growth in half.

SMB 349

SMB Churn Payment Services SaaS 349

SaaStr

MAY 19, 2023

Don’t Hide Mediocre Growth or That You’re Running Out of Money. You probably are unfundable if growth has slowed or is nonexistent, and yes, it’s stressful to have only a few months of runway. Don’t use “quarterly MRR”or other weird metrics. There is No Pass for Slower Growth These Days. For sure, be aggressive.

New CTO 240

New CTO CTO Banking Cloud 240

SaaStr

OCTOBER 13, 2022

You get a complete overview of your global subscriber base; MRR, ARPU, ASP, churn and LTV are presented in a beautiful and easy to use dashboard. Verdane is a specialist growth equity investment firm that partners with tech-enabled and sustainable businesses based out of Europe to help them reach the next stage of international growth.

GCP(Google Cloud Platform) 183

GCP(Google Cloud Platform) Azure AWS Enterprise readiness 183

User Pilot

APRIL 23, 2023

The right metrics and data will offer valuable product growth insights to help you make data-driven decisions about optimizing your products’ performance. Tracking these metrics helps you gain growth insights, track user engagement , and measure customer satisfaction. You should understand CLV to get an idea of your business growth.

Metrics 89

Metrics Customer Lifetime Value SaaS Scale 89

SaaStr

OCTOBER 22, 2021

So when someone asks me at say $8k a month in MRR, from say 30 or 50 or 100 customers or whatever … how they can get to $1m ARR faster … I really have only two answers. You can see our early user growth in the chart above. Or smothering what few leads they do have with love. One tactical, one strategic. convert to paid.

Scale 267

Scale B2C SaaS Scaling 267

Baremetrics

APRIL 17, 2018

SEO, PPC ads, organic social media posts, blogs, email newsletters, a culture manifesto — you name it, content must be produced. For us, content has been a major cornerstone of our growth and it’s something we put a lot of time and energy in to. What blogs help you be better at your job? What industry blogs inspire you?

AWS 94

AWS Social Media Education Content Marketing 94

SaaStr

FEBRUARY 16, 2019

Let me suggest a basic KPI and goal — and a warning sign: You need to be collecting at least 100% of your MRR in cash each month. How can you collect more than 100% of your MRR each month? First, annual deals that pre-pay up front should generate right there help you generate more than your MRR each month. Just terrible.

Sales Hiring 210

Sales Hiring Payment Features SaaS Payments Payment Solutions 210

The Angel VC

NOVEMBER 23, 2016

If you're a long-time reader of this blog, you may have seen them before. Growth Calculator This little tool allows you to enter your MRR as of the end of 2016 and a target growth factor for 2017. It then calculates your MRR target for the end of 2017 and shows you three different growth paths that lead to that goal.

Sales Hiring 141

Sales Hiring Point of Sale SaaS Headcount 141

SaaStr

DECEMBER 14, 2020

Now, to be clear, the ones that do trade in the lower multiples have lower growth. Adobe has had an incredible run, but growth has slowed to 20%, and it still trading at 18x ARR. Just a few take-aways from all this: Crazy multiples are attached to crazy growth, or at least, the expectations of it. That will bail you out.

SaaS 335

SaaS Acquisition Cloud Finance 335

Chart Mogul

JULY 6, 2023

If you’re looking for positive growth, you … Churn, SaaS companies should avoid it like the plague. If you’re looking for positive growth, you need negative churn. Benchmark your churn metrics against 2100+ SaaS businesses How negative churn causes explosive growth How to achieve net negative revenue churn What is churn?

Benchmarks 52

Benchmarks Churn SaaS Customer Lifetime Value 52

Baremetrics

OCTOBER 21, 2021

This allows their team to focus on product, sales, and growth. All the data your startup needs Get deep insights into your company's MRR, churn and other vital metrics for your SaaS business. Here they can view MRR, Net Revenue, Average Revenue Per User, MRR growth rate, and 17 other metrics- all in one place.

Payment Services 98

Payment Services SaaS Payments Payments Payment Solutions 98

SaaStr

JULY 21, 2020

You should already know your MRR, cash burn, NPS, all your key metrics almost immediately after the month ends. List your top few key metrics (MRR, growth, cash burn, NPS, etc). But if your growth is OK, make sure to have as many positives and negatives. This is your best hack. So send it out!

Sales Recruiting 327

Sales Recruiting New CTO Scale CTO 327

User Pilot

DECEMBER 9, 2021

Calculate net revenue retention using this formula: Net Revenue Retention Rate (NRR) = (Starting MRR – Contraction MRR – Churn MRR + Expansion MRR)/ Starting MRR x 100. Use a product growth tool like Userpilot and start improving your NRR with in-app messaging. Source: Userpilot).

Retention 98

Retention Revenue Software Review SaaS 98

SaaStr

NOVEMBER 19, 2020

The chart above illustrates the ideal plan, but let’s dig into the detailed suggestions: You really can and should try to hire your VP of Marketing as Early as $20k in MRR. But a great head of demand gen (or maybe growth hacking if you are SMB) should be very accretive at even $20k in MRR.

Part-Time VPE 363

Part-Time VPE Sales Hiring CTO Hire Scale 363

Baremetrics

OCTOBER 21, 2020

Revenue churn answers the question: how much MRR did we lose last month? The SaaS business model is built on the concept of retaining as much of your monthly recurring revenue (MRR) as possible. Get deep insights into MRR, churn, LTV and more to grow your business. You lost $500 in MRR from cancelled customers and downgrades.

Churn 118

Churn Revenue Benchmarks Pricing 118

SaaStr

JANUARY 20, 2022

You get a complete overview of your global subscriber base; MRR, ARPU, ASP, churn and LTV are presented in a beautiful and easy to use dashboard. to unlock growth. Join these incredible companies to experience all the value of SaaStr! ChartMogul is an analytics platform to help you run your subscription business.

DevOps as a Service 202

DevOps as a Service AI Search Cloud compliance 202

SaaStr

SEPTEMBER 12, 2021

I invested in 2014 at $12k in MRR at a $12m pre. While I invested in Algolia early ($12k MRR), it was the start of a very fast growth rate. Switching to a utility-based model led to a significant acceleration of growth. Ok now some Algolia-specific learnings. But it doesn’t have to be Year 1.

Scale 203

Scale Sales Hiring Investment Mobile 203

SaaStr

OCTOBER 27, 2023

Q: When Should A Slow Growth Company Hire a Head of Sales? Whether you’re a slow-growth company or a rocketship, a great VP of Sales will make everything a little bit better quickly. For Jason, he doesn’t invest in a company before $10k MRR plus 10-15 customers. So, let’s jump right into Part Two. How do they succeed?

Sales Hiring 234

Sales Hiring Scale Venture Capital Generative AI 234