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From Zero to Hero: How to Dominate Outbound SaaS Sales with Rippling and Founders Fund on CRO Confidential

SaaStr

In the latest episode of CRO Confidential, host Sam Blond, partner at Founders Fund and former CRO at Brex, sits down with Ashley Kelly, VP of Global Sales Development at Rippling. For context – Ashley had previously helped Sam scale Brex’s outbound sales from $2M to over $300M in ARR as Senior Director of SDR.

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Flat Metrics: The One Clear and Simple Sign its Time to “Top” a VP

SaaStr

Really, what you tend to see when you keep a stretch VP too long in their current role is flat metrics. For example, a great Stretch VP of Sales might get you to from $50k to $500k a month in new bookings. But a VP whose metrics are flat for more than a quarter rarely if even finds a way to reaccelerate growth later.

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Alignment: Your VP Sales and VP Marketing Should Be Your Mom and Dad of Revenue

SaaStr

The other day I saw a VP of Sales flame out and resign with no notice from a SaaS company doing $10m ARR growing quickly. So I thought it might be helpful to brush off the topic of alignment between Sales and Marketing by updating a classic post on the topic. The original version here on Lattice Engines’ Sales and Marketing Hub.

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CRO Confidential: Improve Margins and Beat the Competition for Capital With Sam Blond of Founders Fund (Pod 603 + Video)

SaaStr

In 2021, there was much less focus on efficiency and more on revenue metrics like ARR. Still, the good thing is that companies have the power to use levers to help improve their efficiency metrics: “There is the ability to control that gross margin on the expense side,” says Blond. A New SaaS Playbook.

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Top SaaStr Content for the Week: Modern Health’s SVP of Sales, DigitalOcean’s CPO, Workshop Wednesday, WP Engine’s Founder and more!

SaaStr

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Exhibiting at Events is Expensive. SaaStr 632: CRO Confidential: How To Adapt Your Sales Strategy To The Current Sales Environment with Sam Blond and Hannah Willson, SVP of Sales at Modern Health  2. Very Expensive.

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Top SaaStr Content for the Week: Mailchimp’s Co-Founder, Y Combinator’s CEO, Workshop Wednesday and More!

SaaStr

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Datadog, ZoomInfo, Atlassian, AWS: Epic Growth — But Some Real Headwinds For The First Time. Live: SaaStr Workshop Wednesday with Battery Ventures on SaaS Metrics. 5 Interesting Learnings from Duolingo at $360,000,000 in ARR.

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Advice Every SaaS Founder Needs to Know in 2024 with Sam Blond and Jason Lemkin

SaaStr

They discuss Sam’s learnings at Founders Fund, what the 2024 playbook looks like, hiring and motivating sales teams, and a handful of audience questions. Higher than he imagined in terms of the founder quality bar and, the stage of the business, and growth and efficiency metrics. On the sales side, people hired way too much.