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How to Build a Conversion Path: Step-by-Step Process

User Pilot

Here’s an example of our MOFU blog post about improving user activation. Userpilot blog post. For example, you run paid ads to drive traffic to your product-led blog posts. Content marketing path Ahrefs is an SEO suite known for its value-packed blog posts. An Ahrefs blog post. Ahrefs article in SERP.

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Driving Success for Small to Middle-Market SaaS Companies

OPEXEngine

SMB customers will want high-touch sales engagement and service delivery but SMM SaaS companies will likely not have the budget necessary to justify providing this level of sales support. Most of the marketing budget will be focused on digital marketing along with targeted live events and webinars. eCommerce Marketplaces.

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Open the Channels of Communication with Your Customers

Totango

When facing a struggling economy, it’s more important than ever to keep your customers engaged and reminded of why your products and services are critical to their success. We are constantly adding innovative new apps to our Customer Journey Marketplace , including our newest Engage Customers SuccessBLOC.

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A Vendor’s Guide to B2B Ecommerce

FastSpring

It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. If a product or service is being sold online—regardless if the sale itself happens through a sales-rep assisted process, online shop, or platform—it’s considered B2B ecommerce.

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Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. When the line item for your service doesn’t even exist in a prospective customer’s budget, your primary task is to educate.

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Zoom, Bentley Systems and Totango: Top Takeaways from Customer Success Summit

Totango

How do you deploy teams most effectively to secure existing customers and ensure you keep up with the delivery of services and value to customers? To register for more best practice and product deep dive webinars go to www.totango.com/webinar.

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15 Best HubSpot Integrations to Drive SaaS Business Growth

User Pilot

Best HubSpot integrations for data sync If you want to use an integration primarily for data sync, you can integrate HubSpot with the following tools from the HubSpot app marketplace. Define lists for new leads who come from a particular webinar. HubSpot enables two-way integration with the email service provider Mailchimp.

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