SaaStr

MARCH 24, 2023

“We look at the most efficient ways to drive revenue,” White says, explaining GUIDEcx’s decision to pursue live events in 2023. Since events have consistently produced results for GUIDEcx, they allocated resources to engaging prospects in person at tradeshows and other events.

Sales 187

Sales Technical Review Systems Review Engagement 187

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Why are SaaS companies embracing it? So, owned media.

VP of Engineering 71

VP of Engineering Scale SaaS AI Search 71

ChurnZero

DECEMBER 28, 2018

This has been quite a year for the ChurnZero blog. We even got a shout out from HubSpot as a top blog you should be reading in 2018. As the year comes to a close, we thought we’d offer up a useful roundup of our ten most popular blog posts from the year. ChurnZero Resource. 10 Punny Customer Success Jokes.

Technical Review 49

Technical Review Artificial Intelligence Social Media Churn 49

Natalia Luneva

OCTOBER 14, 2021

As a growth coach and strategic advisor for SaaS founders, I get hundreds of requests from founders to launch internet challenges/hackathons for their users. At the time of preparing this swipe file, this is the only resource available created specifically for SaaS companies. So should you read this swipe file? 30 minutes).

Social Media 98

Social Media SaaS Software Review compliance 98

User Pilot

JULY 31, 2023

Help Scout is a customer service software offering shared inboxes, live chat, and in-app messaging. LiveAgent excels as an Intercom competitor for live chat automation , offering customizable live chat and call center features. Resource center for on-demand support Userpilot resource center.

Social Media 94

Social Media SaaS Marketplace as a Service Communication 94

Buffer Resources

JANUARY 15, 2024

According to one study, it also costs over $50 billion annually due to wasted resources alone. " Short thinks brands need to spend more time and resources understanding their audience.  But what makes B2B content good ? Tough question.   To really get to know your customers, Short suggests that brands "survey them.

B2B 55

B2B Technical Advisors SaaS Payments Underperforming Technical Team 55

User Pilot

JANUARY 14, 2023

Creating webinars and offering live training demos to help users tackle specific problems or use cases. Also known as customer training, it involves providing resources to help you onboard, train, and retain existing or new customers. Successful customer education program examples in SaaS. Userpilot blog welcome mail.

Education 98

Education SaaS Onboarding Customer Success 98

SaaStr

MAY 19, 2020

When the healthcare system is not able to serve properly, precious lives are lost. Luckily, there is also no shortage of SaaS innovators in the digital health space, dedicated to “curing” the healthcare industry. This enables the SaaS technology to better serve the user’s needs (people and their needs change over time, after all!)

Artificial Intelligence 283

Artificial Intelligence Machine Learning Healthcare Technical Review 283

SaaStr

NOVEMBER 25, 2023

O n the whole, every org has a customer funnel on one hand and employee resources on the other. Often, Sam and Jameson see too many companies weighted heavily on the middle and bottom of the funnel, skipping the top of funnel and therefore misaligning resources to where the bottleneck actually is. Where is the focus?

Sales Hiring 194

Sales Hiring Underperforming Technical Team Revenue Sales 194

User Pilot

JUNE 29, 2023

There are many fantastic examples to draw from across the SaaS marketplace. Userpilot is a powerful platform that makes it simple to create resource centers, contextually relevant guides, and more. A complete package that stores all helpful information/resources. Feature video tutorials in resource centers built with Userpilot.

Management 95

Management Technical Review Software Review Customer Support 95

User Pilot

JANUARY 8, 2024

This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. Watch our on-demand webinars and view Userpilot’s upcoming live events. The idea is to share resources free in exchange for lead data (mostly name, email, and basic company info).

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

Baremetrics

OCTOBER 12, 2021

Your SaaS business needs a solid system for finding qualified leads and converting them to customers if it will survive and thrive. Marketing qualified leads: These have performed simple actions like website visits and completing a lead capture form in exchange for an online resource. Contrary to blog posts, gated content is locked.

Payment Methods 98

Payment Methods SaaS Payments Payment Services Sales Hiring 98

Neil Patel

MARCH 4, 2021

You can send downloads (like resources and content upgrades) via Messenger. This list is only the beginning; there a ton of other things you can do with it. Unlike a cold email list, where you could get spam-listed by disgruntled customers, Facebook Messenger bots are a warm and welcoming opportunity.

Underperforming Technical Team 143

Underperforming Technical Team AI Search Sales Hiring AI 143

User Pilot

JULY 18, 2023

When you look for a new product, make a list of the use cases and research tools for them. Support – both self-help resources and high-touch support need to be easily available in case you need a hand. Customization – so that you can set it up for the unique requirements of your SaaS operation.

Software Review 97

Software Review Software Management Azure 97

User Pilot

MARCH 31, 2023

How do you build a successful free-to-paid conversion strategy for your SaaS? 15% is a good free trial conversion rate for SaaS products. 15% is a good free trial conversion rate for SaaS products. There are four different types of free trial models in SaaS: freemium, opt-in, opt-out, and reverse trial.

Strategy 94

Strategy SaaS Payments Payment Solutions Payment Methods 94

User Pilot

JANUARY 23, 2023

In this article, we cover: What real-time personalization is and why it’s beneficial for SaaS. To implement real-time personalization in your SaaS, start by collecting customer data from multiple sources using surveys and customer analytics tools. There are some great examples of real-time personalization in the SaaS industry.

Software Review 98

Software Review Onboarding Social Media Engagement 98

OpenView Labs

JUNE 29, 2021

Since the response to our playbook has been so overwhelmingly positive, we wanted to follow up its release with a list of our favorite developer-focused sales and marketing resources. We’ll continue adding to this list as more stories and guides emerge, so make sure you bookmark it. Another classic from the OpenView blog.

Development 57

Development Marketing Sales Content Marketing 57

SaaStr

JUNE 19, 2020

Christoph has invested in more than 20 SaaS startups and lives and breathes SaaS, everything from “A as in AI-enhanced B2B software” to “Z as in Zendesk”. In 2008 he became an angel investor and discovered Zendesk, Clio, FreeAgent – and his love for SaaS. Christoph Janz: So what does it take to raise capital in SaaS?

Development Team Review 157

Development Team Review Software Review Management SaaS Payments 157

Totango

MAY 13, 2022

Choosing the best customer engagement platform for your needs can make a massive difference in the success of your SaaS business. In this blog, we’ll provide a guide to choosing the right digital engagement platform for your business needs. In-app support can be provided through tooltips, pop-ups, task lists or live chat.

Engagement 103

Engagement Onboarding Artificial Intelligence Social Media 103

User Pilot

JANUARY 31, 2023

In SaaS, you can grow your revenue only if your churn rate is low, so retaining at-risk customers is crucial. The main factors contributing to at-risk customers include poor onboarding process , lack of product value perception, lousy customer support, unfixed bugs, and no learning materials, resource center, and FAQs.

Churn 98

Churn Underperforming Technical Team SaaS Payments Payment Solutions 98

User Pilot

APRIL 26, 2022

Curious about the Pendo Resource Center? Resource Centers are great for providing self-service support. If built well, a good Resource Center will reduce the load on your support and digital product teams. Let’s examine Pendo to see if its solution can serve the purpose of a modern Resource Center.

Software Review 98

Software Review Onboarding Enterprise Branding 98

Upscope

JUNE 1, 2021

This lessons learned series is part of our live SaaS resource list we're building while launching a new product. What one sentence from this blog post was most important and why? What dumb assumptions did we make about go-to-market at the very start of our SaaS journey? Read about SaaS company histories.

Strategy 52

Strategy Marketing Sales Hiring Enterprise 52

User Pilot

JANUARY 31, 2023

Activation is one of the most important metrics for product managers and SaaS owners to focus on (and get right). So, how do you build an activation funnel in your own SaaS business? Finally, remember you can use live demos to show (rather than tell) your customers how to experience value. Let’s get into it!

Customer Lifetime Value 96

Customer Lifetime Value Sales Funnel Onboarding Acquisition 96

Incredo

JULY 8, 2019

We hope our article will help you cut the clutter and scale your SaaS business to uncharted limits. 1 You Should Own a SaaS Company . SaaS (Software-as-a-service) is one of the main service models of cloud computing, alongside IaaS (Infrastructure-as-a-service) and PaaS (Platform-as-a-service). See what comes next on our list!

Outsourcing Services 200

Outsourcing Services Scale Outsourced Development Sales Hiring 200

User Pilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

Software Review 98

Software Review Outsourcing Services SaaS Sales Hiring 98

User Pilot

DECEMBER 10, 2023

Are you a product-led or sales-led kind of SaaS? To successfully implement PLS in your SaaS, you need a product that can sell itself, resources to support the necessary teams , solid data infrastructure, patience to let users explore the product themselves, and help, not sell mentality. Let’s dive right in! Start small, though.

Scale 104

Scale Sales Software Review Retention 104

Upscope

JUNE 1, 2021

This lessons learned series is part of our live SaaS resource list we're building while launching a new product. When you first write a blog post about your product you don't know how many are going to click on it, read through it, click through to your main website, click free trial, sign up, pay and stick around.

Advertising 52

Advertising Onboarding SaaS Marketing 52

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Content Marketing 118

Content Marketing Innovation Scale Marketing 118

User Pilot

JULY 24, 2023

To see how to integrate the Zendesk chat widget and search engine in Userpilot's resource center, book the demo! Userpilot and Zendesk integration Userpilot is a product adoption platform that you can use to onboard users and provide on-demand support via a resource center. What are Zendesk integrations?

Marketplace as a Service 91

Marketplace as a Service AI Search Social Media Customer Support 91

SaaStock

MARCH 29, 2019

Don’t overextend your resources when testing new SaaS growth ideas. He stressed the importance of not jumping at every SaaS growth idea that has potential, as it may easily lead to an overextension of your resources. Resources are scarce and you have to prioritize. Anything less is not acceptable.

Scale 103

Scale Sales Hiring CTO Hire Social Media 103

SaaStr

OCTOBER 30, 2021

Gorgias is the leading contact center for e-commerce and it’s been a fun one to track at SaaS, from 1,000 to 3,000 to now 7,000 customers. We came up with a list of 30 companies that I felt had potential, and I wrote targeted emails to each of the founders. 7 Tips to get 7,000 Customers. It seemed like the best investment! .

Scale 254

Scale Sales Hiring Sales SMB 254

ProfitWell

AUGUST 20, 2020

We've also got data from our B2B SaaS index + why you need to market like a media company. Make support available across multiple channels—email, text, live chat, social media.you name it. visit our blog here. How is the B2B SaaS market trending? ??7 Your B2B SaaS Index is creeping up. Automate the support process.

Marketing 105

Marketing B2B Scale Customer Support 105

User Pilot

JANUARY 27, 2023

In this article, we explore various evaluative research methods and best data collection techniques for SaaS product leaders that will help you set up your own research projects. Outcome evaluation research evaluates if the product has had the desired effect on users’ lives. Looking for excellent evaluative research design examples?

Management 98

Management Interviewing Data Trends 98

Totango

MARCH 26, 2021

In today’s cloud-based environment, SaaS business models have increased awareness of how the pre-sales and post-sales phases form a unified experience from the customer’s perspective. Onboarding: your new customer takes their first steps towards becoming an active user deriving practical value from your SaaS product. Conversion.

Customer Lifetime Value 66

Customer Lifetime Value Social Media Travel Onboarding 66

User Pilot

JULY 29, 2021

By engaging with your customer across multiple communication channels (in-app experiences, live chat, self-service support, etc) your goal is to create a seamless experience that leads towards increased user satisfaction and ultimately, customer retention. More complex SaaS platforms usually have more than one use case.

Engagement 98

Engagement Software Review SaaS Onboarding 98

Natalia Luneva

JANUARY 13, 2021

Existing customer renewal is a high priority for 59% of SaaS companies and a medium priority for 27%. This article will answer the main questions that SaaS founders and market ers have about losing SaaS customers, in other words, user churn: What is SaaS churn definition and why lowering it matt ers?

SaaS Payments 105

SaaS Payments Payment Methods Churn Payment Services 105

User Pilot

FEBRUARY 26, 2023

In this article, we compiled a list of questions for getting actionable feedback along with a few best practices for creating customer retention surveys. But if you find out that less than 40% of existing customers see any benefits in your product, your SaaS will struggle to grow. This is a great question to ask new SaaS users.

Retention 98

Retention Scale Underperforming Technical Team Churn 98