Totango

APRIL 9, 2024

Is 2024 the year of customer success or sales? They unanimously agreed that 2024 is the year of the ICP (Ideal Customer Profile). The cohesion between these teams can significantly drive customer value and results, which impacts retention, expansion, and, ultimately, predictable growth.

Scale 106

Scale Sales Compensation Customer Success 106

SaaStr

DECEMBER 12, 2023

Let’s start at the beginning — with the customer. Step 1: Identify Your Ideal Customer Profile (ICP) Who are you selling to? What is your Ideal Customer Profile? Once you get past the founder stage and have your first 10-20 customers, it’s all about focus. They’re ideal, and you’ll sell them.

Point of Sale 236

Point of Sale Forecasting Technical Review SMB 236

SaaStr

SEPTEMBER 7, 2022

Getting the first ten customers is like shooting in the dark. How to get the first ten customers. Users > customers. They aren’t paying yet, so they are not yet customers. You’ve got your first customers. . The customer experience cannot be compromised just because you’re hustling. .

Sales Hiring 193

Sales Hiring Scale Revenue Sales 193

SaaStr

OCTOBER 26, 2021

In a noisy world where there are no practical barriers to creating B2B content, you need a thoughtful approach to engage your Ideal Customer Profile audience. . Customer Success Sessions at SaaStr 2021. Marketing SaaStr Session #1: “The State of Software Buying: From SMB to Enterprise with G2’s CMO”.

Scale 338

Scale Marketing SMB Leadership 338

SaaStr

AUGUST 24, 2022

Founders should give an adequate amount of focus to picking their first customers and building their network. Build a strong customer base. Building trust and credibility with your customer base is a sure way to success. Your startup is asking to handle the core customer data of major companies. Leverage your network.

Revenue 211

Revenue Software Review Leadership Branding 211

SaaStr

SEPTEMBER 1, 2023

How To (Successfully) Source Your First 2 Sales Reps Ok, you’ve closed 10+ customers yourself, and you’re ready to hire your first 2 reps. When Should a Startup Hire its First Sales Person, and What Should Their Profile Look Like? When Should a Startup Hire its First Sales Person, and What Should Their Profile Look Like?

Sales Hiring 212

Sales Hiring Scale Sales Startup 212

SaaStr

SEPTEMBER 25, 2023

Sales should work more closely with marketing to build the right ICP (Ideal Customer Profile) so that marketing can target this demographic and bring more sales-ready opportunities to the table. Success teams were able to measure current customers’ success with the new product integration.

Enterprise 251

Enterprise Marketing Sales SaaS 251

SaaStr

JULY 17, 2022

Q: Dear SaaStr: When Should a Startup Hire its First Sales Person, and What Should Their Profile Look Like? Try to close at least 10–20 customers yourself first, before you hire a sales rep. Ideally, hire 2 reps at first, not just 1. We’ve talked a lot about this on SaaStr, let me summarize my top learnings from 15+ years.

Sales Hiring 207

Sales Hiring Scale Startup Sales 207

Neil Patel

AUGUST 19, 2021

Clients can find you through social media or blog posts, learn more about you, and decide you’re the best accountant for the job. Here are some of the best ways to grow your brand awareness, attract the right customers, and scale your accounting business. Create a Blog for Your Website. 6 Marketing Tips for CPAs.

Strategy 145

Strategy Marketing Sales Hiring Scale 145

SaaStr

JANUARY 24, 2024

So, Dini came in, looked at the data around churn and usage, talked to customers, defined and narrowed Lattice’s core ICP, and made a few changes: They put a minimum in place not to sell to anyone under $4k. Instead of analyzing Close Rate and CAC, instead, identify existing customers who are power users.

Scale 218

Scale Sales Hiring Scaling Revenue 218

SaaStr

APRIL 4, 2023

You’ll probably have a smaller lifetime customer value and customer budget for acquisition. You’ll be able to spend more because the lifetime customer value could be in the millions. Find The Balance Between CAC And LTV The achievable lifetime value defines your customer acquisition cost target.

Scale 220

Scale Strategy Scaling Outbound Sales Team 220

SaaStr

JANUARY 7, 2022

Action & Tips: Take the time to conduct custom periodic studies of market research, category formation, gong call recordings, etc. Directly ask your customers about their buying process and considerations. #2 5 Hire Your Next Marketing Leader Using Pillar Profiles. Use a mixture of long and short sales cycle tactics.

Sales Hiring 221

Sales Hiring Underperforming Technical Team Marketing Market Research 221

Buffer Resources

APRIL 22, 2024

Twitter/X Whatever you choose to call Twitter (I still prefer the old naming), this is an ideal platform to share bite-sized insights while building an audience of tech-forward, in-the-know-type followers. For example, if you create a blog post, flip the same content into a 10-tweet thread covering the biggest takeaways from the article.

Social Media 98

Social Media Scale Growth Hacking Headcount 98

Neil Patel

JULY 21, 2021

Having good social media profiles can get you more exposure online, help you connect with your fans or customers, and improve your online reputation. Unless you have a major site associated with your name (like NeilPatel.com ), your social media profiles are usually the first results Google shows when someone searches for you.

Social Media 145

Social Media Branding Business Engagement 145

Totango

FEBRUARY 23, 2022

Your SaaS customer journey map lays out optimized outcomes that lead to customer renewals, upsells, and referrals. Here, we’ll show you how to create your path to customer success. First, we’ll define what a SaaS customer journey is, break it down into stages, and explain why mapping it out is important.

SaaS 110

SaaS Software Review Technical Review Onboarding 110

FastSpring

OCTOBER 6, 2020

As a digital business owner, there’s nothing better than getting your first sale from your first real customer … not someone related to you. In a previous post , we talked all about how to create buyer personas that represent your ideal customer. With that information, you have everything you need to connect your audience.

Social Media 108

Social Media Advertising Branding Investment 108

SaaStr

JANUARY 3, 2023

How customers come into the sales funnel, when, where, and how they’re engaged are becoming increasingly digitalized. Now, the product is the funnel and an integral part of the customers’ evaluation experience. Companies’ go-to-market approach is becoming more complex as customer expectations change. Not anymore.

Enterprise 218

Enterprise Sales Sales Funnel Compensation 218

SaaStr

APRIL 26, 2023

The customer marketing journey in SaaS is like rock climbing minus the risk of potential death. Jason Lemkin, CEO and Founder of SaaStr, said, “How much do you talk about Customer Marketing? Tara Robertson, CMO at Bitly, says there is no playbook for customer marketing. How do you conduct customer research?

Scale 207

Scale Strategy Marketing Education 207

Neil Patel

SEPTEMBER 20, 2021

Instead, you need to find your “ideal” users and create stellar niche paid ad campaigns to convert them. These include: sharing your business post on their LinkedIn Page retweeting your content posting photos and videos about your products and services on their personal blog, etc. Build an example profile of your ideal customer.

Social Media 126

Social Media Advertising Branding Market Research 126

Neil Patel

JANUARY 12, 2021

Getting on GMB can help you appear as a business profile and on Google Maps, both on desktop and mobile, when users search for brands like yours. A potential boost in search result rankings, revenue, and valuable insights about your customers. Provide instant customer support. The result? Facebook for Local Business.

Social Media 111

Social Media Business Sales Hiring Branding 111

ChurnZero

JULY 9, 2021

And just because you can sell a customer your solution, doesn’t mean you should. But where do you draw the line on customer fit? When assessing a customer’s fit, defining what’s a reasonable stretch versus a fundamental mismatch is murky territory. In this article, we’ll cover: What’s an Ideal Customer Profile?

Customer Success 75

Customer Success Churn Social Media Retention 75

SaaStr

MARCH 27, 2023

So signing up 100 new customers costs you more or less the same as signing one additional customer. It also means that if a company runs in trouble or needs to stop growth for a little bit, there’s a ton of cash coming through because the existing customers are very efficient. So this is, of course, very efficient.

SaaS Payments 197

SaaS Payments Technical Review Software Review Venture Capital 197

Totango

AUGUST 9, 2022

B2B customer segmentation gives you the power to customize your service and even personalize it for individual clients. This yields superior customer satisfaction, translating into higher revenue for your business. This article will give you six best practices for optimizing your B2B customer segmentation.

B2B 99

B2B Social Media Market Research Customer Success 99

SaaStr

OCTOBER 7, 2022

What is your ICP (Ideal Customer Profile). Do your ideal customers love your product. Also, there has been a lot of SaaS catering sell-in, and there’s opportunity for new software in sell-through focusing on customer success. In building after you’ve raised seed and series A, you start getting a sense of .

Venture Capital 199

Venture Capital Marketing Startup Construction 199

SaaStr

OCTOBER 5, 2022

Align your customer and persona understanding. As you look to scale your business and make your processes more efficient, it’s essential to foster a shared understanding of who your target customer is. What does your ideal customer profile look like? . Who are the different personas within your customer? .

VP of Engineering 188

VP of Engineering Scale Scaling Sales Hiring 188

Neil Patel

JANUARY 6, 2023

Ideally, that’s what would happen. Due to how customers search for homes and the type of product, search engine optimization for realtors is unique in several ways. Here are some of the ways that real estate marketing varies: The customer journey takes longer due to its complexities. Google Business Profile for Real State.

Technical Review 84

Technical Review Social Media Sales Recruiting Engineering 84

Sales Hacker

SEPTEMBER 24, 2022

Each funnel stage defines your steps to turn prospective buyers into customers, even if they’ve never heard of your business before. There’s sales pipeline , a 7-stage journey describing what your sales team must do to convert a lead to a customer. Each stage of the sales funnel has a direct impact on customer behavior.

Sales Funnel 118

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 118

ChurnZero

MAY 6, 2022

You have to get your customers now. But if you don’t focus on making customers happy with a good Customer Success team right away, that ‘later’ happens quickly. Product-market fit doesn’t mean you can sell customers. Product-market fit means you can keep customers. That’s an important distinction.”.

Retention 98

Retention Revenue Entrepreneurship B2C 98

Neil Patel

JANUARY 26, 2023

However, in order to survive economic uncertainty, local businesses need to make the extra effort to demonstrate their value to customers. If you’re a local business itching for new customers, looking to Google Maps could help you grow your customer base. What Information Does Google Map Pack Have?

Strategy 94

Strategy Business Social Media Mobile 94

Neil Patel

OCTOBER 19, 2020

Keep in mind that you may get a generic response to something like this, but you’re increasing the person’s chances of checking out your profile to see what you do. If you’re active on LinkedIn and your profile is well optimized, you just might find a message in your inbox. Every business should have a customer avatar.

Sales Hiring 144

Sales Hiring Branding Outsourced Development Mobile 144

SaaStr

JANUARY 28, 2022

This foundation has three pillars: Recruiting: You need to have clarity on the profile of a successful account executive and how you’ll identify them, quickly assess them, and retain the exceptional talent in your organization. Being clear on the ideal picture of each role will help you build a team with high talent density.

Scale 170

Scale Sales Hiring Scaling Sales Recruiting 170

User Pilot

JANUARY 15, 2024

For UX, some of these principles include: User Personas : Creating customer profiles that represent your main types of users in order to design an experience that fits their needs. They can include: Customer Interviews : Conduct one-on-one discussions to gain in-depth insights into user needs, experiences, and motivations.

Software Review 102

Software Review Interviewing User Experience Technical Review 102

User Pilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Let’s go over them.

Scale 95

Scale Market Research User Experience Benchmarks 95

Tom Tunguz

JUNE 6, 2017

Reading a blog article here or in HBR article there, a business book or an academic paper only goes so far because these summaries of knowledge lack one key ingredient. The technical questions of whether someone can write an SQL query or develop an ideal customer profile are self-evident. Worklife is nuanced.

Interviewing 169

Interviewing Education Investment Development 169

User Pilot

MAY 30, 2023

TL;DR User personas are semi-fictional characters that illustrate the needs, pains, goals, and demography of your ideal product user. It also helps you improve customer retention and make better marketing decisions. A user persona is a semi-fictional character that represents your current or ideal customer.

Social Media 98

Social Media Interviewing Underperforming Technical Team Product Marketing 98

User Pilot

AUGUST 10, 2023

Are you trying to find your business’s average customer acquisition cost? In today’s competitive landscape, acquiring new customers is essential to any successful business’s or product’s growth. TL;DR Customer acquisition cost (CAC) measures the total sales and marketing expenses for acquiring new customers.

Acquisition 94

Acquisition Benchmarks Customer Lifetime Value B2B 94

Baremetrics

JULY 20, 2021

Define your ideal buyer persona 2. Define your ideal buyer persona There is no one-size-fits-all customer for a SaaS product. There will always exist a pool of customers you can target when marketing your product. Identify your marketing goals and KPIs 3. Study your competition 4. Build an SEO strategy 5.

SaaS Payments 105

SaaS Payments Payment Services Marketing Payment Solutions 105