Neil Patel

APRIL 16, 2021

Every Amazon seller knows how difficult it is to track and measure the impact of external advertising channels on sales. It doesn’t matter how you are driving clicks to your Amazon page; once consumers land on the website, it’s anyone’s guess what happens. How Does Amazon Attribution Work? What Is Amazon Attribution?

Advertising 118

Advertising Social Media Branding Sales Funnel 118

Backlinkfy

JANUARY 5, 2020

Digital marketing is growing so fast and there's so much trend springing up daily. And if not careful, this can lead to information overload for many upcoming digital marketers. I know you don't want to get lost in the noise. To stay on top of your game, you have to keep tabs on digital marketing experts.

Entrepreneurship 52

Entrepreneurship Social Media Marketing Content Marketing 52

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Content Marketing 118

Content Marketing Innovation Scale Marketing 118

SaaStr

JANUARY 28, 2020

Jason : We wanted to do an experiment this year of, what if we just brought back some of our most popular speakers from the past, the greatest of all time. And then, we ripped it out and Aaron went and talked to some of the top SaaS companies from today and added the case studies. Anthony : You’ll take time to find out.

Sales Hiring 210

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 210

Net-Results

OCTOBER 29, 2019

It’s common to find this question from CEOs/founders who are considering multiple options for their marketing team. We usually see three different trains of thought: CEOs want to do marketing themselves. They want to outsource an agency or freelancer. They want to hire a full-time marketing employee.

Marketing 53

Marketing Business Social Media Metrics 53

Kellblog

MAY 5, 2021

The other day I read a book on account-based marketing (ABM), entitled ABM is B2B , and I must say I disliked it. A marketing book written in marketing copy style. For marketers. Let me get this off my chest: ABM is not B2B. ABM means account-based marketing. Just as ABM is one type of B2B marketing.

B2B 142

B2B Marketing Software Review Underperforming Technical Team 142

OpenView Labs

APRIL 1, 2020

Even though scalability when building a SaaS company is what interests most founders, scaling isn’t easy. This is why most companies don’t ever get there, even if they’ve managed to find a product-market fit. This is why most companies don’t ever get there, even if they’ve managed to find a product-market fit.

Scale 43

Scale Education Scaling Product Marketing 43

Neil Patel

APRIL 2, 2023

There is a lot of information on this subject, including steps you can take today to improve your link profile and boost your rankings. However, there’s something else you need to do: Examine your link profile. However, there’s something else you need to do: Examine your link profile. Let’s check them out!

Scale 86

Scale Systems Review Social Media Engineering 86

SaaStr

JUNE 10, 2020

The true test of marketers. Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs – the biggest impact for the business. I’ve advised more than 25 companies, seven of which have been acquired in the last two years and three of which have gone out of business.

Travel 181

Travel Marketing Scale Outsourcing Services 181

SaaStr

SEPTEMBER 27, 2019

268: Ryan Bonnici is the CMO @ G2, the company that allows you to get the right software and services for your business with over 897,000 user reviews to help you make smarter buying decisions. Due to his success, Ryan has been named to Forbes’ List of World’s Most Influential CMOs. How did it change his mindset?

Sales Hiring 136

Sales Hiring Sales Recruiting Scale Software Review 136

Sales Hacker

APRIL 9, 2020

There’s still an opportunity to build your brand, establish digital thought leadership, and develop your audience. There’s still an opportunity to build your brand, establish digital thought leadership, and develop your audience. At Skaled , we refer to this as building your digital presence. Let’s see how.

Engagement 80

Engagement Social Media Leadership Technical Review 80

Aaron Beashel

OCTOBER 31, 2016

When Alex joined Campaign Monitor a few years later, he brought the framework with him and instilled it within Campaign Monitor as a way of aligning the organisation and getting the entire team focused on the same goals. Measures – The measures by which you’ll assess your progress on the methods. That CEO was a guy named Alex Bard.

Scale 100

Scale Underperforming Technical Team B2B Marketing 100

Outseta

JULY 12, 2019

By Geoff Roberts 7 min read Corey Haines is a San Diego based marketer that’s currently leading Growth at Baremetrics , a SaaS metrics and reporting start-up. Corey Haines: Sure, so when I graduated from college and it was time to line up a job, I finally landed an interview with an Amazon sellers agency. Geoff Roberts: Hey, Corey!

SaaS 48

SaaS Interviewing Consulting Churn 48

Chart Mogul

SEPTEMBER 15, 2023

For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers. Subscriber or not, anyone who wants to increase their SaaS knowledge will benefit by reading the … For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

Aaron Beashel

MAY 5, 2014

These days we have more access to great information on marketing our SaaS products than ever before. But do you get the feeling that there is just so much you could be doing it’s hard to know how it all fits together to achieve that illusive ‘Growth’? marketing activity (channels). What is a growth engine?

Engineering 100

Engineering Scale SaaS Acquisition 100

Kraftblick

MAY 29, 2018

Publishing skyscraper content means you will stand out. But did you know that it can also improve your standing in search engine results pages (SERPs), drive more traffic to your site and attract more qualified leads ? Read on to learn which strategies will increase your visibility in SERPs and attract more qualified leads.

Engineering 40

Engineering Strategy Payment Solutions Marketing 40

SaaStr

OCTOBER 25, 2023

And every year, Jason Lemkin, the founder and CEO of SaaStr, takes the stage to answer the audience’s most pressing questions. Q: Should Product Marketing Work for Product or Marketing? Product marketing is a weird art, with many over-indexing. These days, CEOs are looking for too much magic from product marketing.

Scale 241

Scale Sales Hiring AI Sales Recruiting 241

OpenView Labs

MAY 30, 2019

We’ve learned that being committed to our way of doing things usually turns out to be the best for our business and our customers. In the beginning, we offered a free trial/demo that we assumed would be a great way for prospects to get to know our product. Integrating sales into a product-led company isn’t always easy.

Scale 45

Scale Sales Education Onboarding 45

Neil Patel

SEPTEMBER 27, 2021

Are you hoping to take your blog to the next level? Well, there are several strategies that make the top marketing blogs in the industry successful. In this post, we’re going to dig into the finer details of these top marketing blogs. Let’s get it started! This is where the ConversionXL blog excels.

Social Media 143

Social Media Marketing Content Marketing Artificial Intelligence 143

OpenView Labs

MAY 23, 2019

We’ve learned that being committed to our way of doing things usually turns out to be the best for our business and our customers. In the beginning, we offered a free trial/demo that we assumed would be a great way for prospects to get to know our product. Integrating sales into a product-led company isn’t always easy.

Scale 40

Scale Sales Education Onboarding 40

SaaStr

JULY 15, 2022

So I wanted to know, what are your thoughts on using SEO as a credible source of traffic? I mean, we’ve all read about programmatic SEO, and how successful SEO has been for Airbnb and Canva. You could watch it on YouTube or search on SaaStr on the blog about how ClickUp leveraged it. Jason Lemkin: Hey everybody.

Scale 240

Scale Outsourcing Services Sales Hiring VP of Engineering 240

Sylvia Ng

FEBRUARY 17, 2016

Copy and paste what’s relevant to you to build your job description, or just scroll through to get some inspiration. What does your ideal growth engineer look like? Job Requirements – Marketing Experience. Understand the human being on the other end of your code. Save time with this cheat sheet!

Engineering 74

Engineering Growth Hacking Scale Social Media 74

SaaStr

MAY 14, 2023

As we gear up for SaaStr Europa 2023 in London on 6-7 June and SaaStr Annual 2023 in the SF Bay Area on 6-7 September , we wanted to take a look back at some of our most iconic speakers and sessions from over the year, that we can still learn from today. How did they do? All of them! I’m Jason Lemkin. Look a little different.

Sales Hiring 234

Sales Hiring Sales Recruiting Scale Payment Methods 234

Upscope

JANUARY 5, 2020

When an engineer turned marketer helps position multiple companies to grow from, for example, $2 million to $70 million in 18 months, it's time to listen. Below we'll cover what positioning in marketing is, why you should RTFM of April Dunford's book and give you 10 positioning examples and a couple of links to templates.

Strategy 128

Strategy Marketing Sales Hiring Engineering 128

Neil Patel

OCTOBER 23, 2020

You’re experiencing slight pain in your chest. You start seeing a general practitioner, and when things go beyond their expertise, you go to a specialist who has the knowledge as well as equipment to handle your situation better. More so, marketing. How Specialized Marketing Agencies Guarantee Success?

Outsourcing Services 112

Outsourcing Services Sales Hiring Outsourced Development Marketing 112

Unbounce

JUNE 16, 2020

I think channel distribution is one of the most promising and untapped acquisition channels for SaaS?—?especially With a $60 billion market in which to grow, these companies recognize that smart use of partnership channels can help them scale up while creating a win-win-win ecosystem for the company, the partner, and the customer.

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131

Neil Patel

OCTOBER 7, 2020

Make no mistake; content marketing is complex. It requires subject expertise, in-depth knowledge about your target audiences, an excellent strategy to guide its execution, and of course, exceptional copywriting skills. For making it to this guide, out of over 2.7 For making it to this guide, out of over 2.7 Sounds good?

Content Marketing 108

Content Marketing Consulting Marketing Sales Hiring 108

Sales Hacker

JUNE 11, 2020

Many companies wrongly think they have to either build an inbound prospecting strategy or an outbound one. Let’s take a look at the best practices for inbound and outbound sales and how you can balance both to fill the top of your sales funnel with lots of high-quality leads. Your Sales Motion.

Sales Hiring 100

Sales Hiring Strategy Sales Web Development 100

SaaStr

JULY 8, 2020

Jason Lemkin: … founders what, how things really work, what it’s really like. I think it gives us a perspective that maybe we don’t get in some other places, in addition to many great investments over the years. I don’t want to go out of order, but I did want to highlight one thank you and whatnot.

Investment 164

Investment Technical Review Part-Time VPE Development Team Review 164

Incredo

NOVEMBER 13, 2019

Marketing is approached differently in each industry. Particularly in the SaaS industry, it can be daunting for new business owners and marketers. You know you’ve built an awesome product, but sometimes your marketing efforts don’t pay off all the time. It starts with the idea of marketing a concept.

Marketing 125

Marketing SaaS Traceability Branding 125

Chart Mogul

JANUARY 8, 2020

That's why we asked Anna Crowe to share the story of how her team achieved that natural growth and the lessons they learned along the way. And our strategy, in particular, was one that emphasized a preference around inbound marketing tactics, automated sales, and partnerships. But that type of growth can often be elusive.

Sales Hiring 103

Sales Hiring Sales Acquisition Retention 103

Incredo

NOVEMBER 1, 2019

Do you want to grow your SaaS sales team and improve your processes? maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . build smoother connections both with your prospects through optimized sales process. and how CEO’s can measure these).

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

SaaStr

JULY 2, 2019

Dannie Herzberg, Head of Mid-Market Sales @ Slack. I manage North America sales for Slack, and I’m joined by my colleague Dannie Herzberg, who runs mid-market sales in our sales development team. Kevin : The buyer had to go through a tremendous amount of work and process to just even get their hands on the technology itself.

Enterprise 150

Enterprise Scale Sales Hiring SMB 150

User Pilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. is necessary to assess your marketing team’s success.

B2B 97

B2B Sales Hiring Marketing Social Media 97

Sales Hacker

OCTOBER 7, 2021

Let’s flip the script: Your intellect, emotion, instinct, and empathy as a woman are what make you both a valuable human and invaluable company asset. Celebrate taking time off to be with your family, kids, pets, friends, or alone with your thoughts. What is one a-ha moment you’ve had in your sales career?

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

Chart Mogul

JANUARY 8, 2020

That's why we asked Anna Crowe to share the story of how her team achieved that natural growth and the lessons they learned along the way. And our strategy, in particular, was one that emphasized a preference around inbound marketing tactics, automated sales, and partnerships. But that type of growth can often be elusive.

Sales Hiring 52

Sales Hiring Sales Acquisition Retention 52

User Pilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. What is SaaS marketing?

SaaS Payments 94

SaaS Payments Marketing Payment Solutions SaaS 94