Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. On owned media, digital advertising was once the name of the game.

VP of Engineering 71

VP of Engineering Scale SaaS AI Search 71

SaaStr

FEBRUARY 26, 2021

The reason net retention is so necessary is because of its impact on the company –– the greater the NRR, the faster the growth. They moved dedicated resources to grow their customer marketing and created a new account management team that previously did not exist. Enter your email below for the latest SaaStr updates.

Retention 166

Retention Acquisition Customer Success Strategy 166

SaaStr

FEBRUARY 4, 2022

Kady Srinivasan calls herself a reluctant marketer. She started her career as an engineer, but eventually found her way into marketing, as many of us do. At first, she was performance-focused, but over time she learned more and more about the value of brand and customer marketing, especially when you’re growing—and growing fast.

Scaling 210

Scaling Marketing Management Branding 210

How To Buy Saas

OCTOBER 11, 2023

Are you looking for some bulk mailing and email automation services for your business? Email marketing is hands down one of the best tried and tested marketing strategies to ensure that your products and services reach your target audience. They can also send and receive emails only from verified email IDs and domains.

Technical Review 52

Technical Review Software Review Payment Methods Systems Review 52

Subscription Flow

MARCH 8, 2024

ActiveCampaign is a powerful CRM, automation, and email marketing solution. Users are empowered to easily coordinate contacts, segments, and campaigns through a seamless Active Campaign integration. Keeping all of this in mind, we will be dividing this blog into the following sections.

Payments 52

Payments Payment Solutions Payment Methods Payment Services 52

Neil Patel

JANUARY 31, 2022

Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores. What Is E-commerce Marketing? E-commerce Marketing Vs. E-commerce Advertising.

Payment Methods 107

Payment Methods Social Media Marketing Software Review 107

Totango

APRIL 6, 2023

Automation to scale and deepen customer engagement Video Business Reviews (VBRs) Creating personalized campaign content for the “tech touch” segment of your customer base is difficult because it’s so time consuming. This enables ongoing alignment between go-to-market teams and easy attribution to CS for expansion opportunities.

Innovation 85

Innovation Scale Revenue Technical Review 85

Unbounce

MAY 1, 2021

This practice will define your audience in more detail than a high-level persona. In this blog post, we’ll look at what demographic segmentation is, explain why you should try it, and show you how to use it for your landing pages. Demographic segmentation is marketing segmentation based on demographics.

Scale 133

Scale Technical Review Education Advertising 133

Neil Patel

JANUARY 5, 2021

If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier. When it comes to content marketing, the tools you use, and the strategies you employ will greatly impact the end result. For example, “content marketing” may be your primary keyword.

Content Marketing 144

Content Marketing Marketing Social Media Trends 144

User Pilot

MARCH 17, 2024

The 10 analytics dashboard examples include web, digital marketing, business insights, social media, product usage, customer journey , user behavior , user retention, knowledge base , and Net Promoter Score analytics dashboards. It also helps you optimize your content marketing efforts and SEO strategy.

Social Media 83

Social Media Data SaaS Scale 83

Neil Patel

FEBRUARY 17, 2021

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. You must employ marketing strategies that work. One such marketing strategy is direct response marketing. What is Direct Response Marketing? Advantages of Direct Response Marketing.

Sales Recruiting 141

Sales Recruiting Marketing Social Media Branding 141

Neil Patel

OCTOBER 5, 2020

The power of social media as a marketing and advertising channel is hard to deny. For example, you can gather email subscribers from social media by posting your best gated content as ads. You aim to use social media in a way that directly impacts revenue. They Have a High Level of Expertise. Boost Sales.

Social Media 145

Social Media Advertising Branding B2B 145

Unbounce

OCTOBER 14, 2021

If only there was something similar for doing all those time-consuming marketing tasks…. Marketing Needs to be Faster, Easier, and More Effective. How we think about marketing is similar to those childhood memories of washing cars. It’s time you run your marketing through conversion intelligence. Wait—there is.

AI Search 132

AI Search AI Marketing Social Media 132

User Pilot

APRIL 13, 2022

The marketing team uses collected data to optimize CTA placements and tailor marketing messages on the website to increase the website’s conversion. The most valuable types of data to track are email click tracking, link click tracking, and UX click tracking. Email click tracking. Email-marketing-analytics.

Engagement 89

Engagement Underperforming Technical Team SaaS User Experience 89

Neil Patel

DECEMBER 17, 2021

Let’s face it: Every marketer on the planet wants more leads. In a market that is only getting more competitive, Facebook has more features and tools to help you drive qualified leads than you might realize. billion active users , Facebook offers marketers a unique space to generate leads and reach new audience members.

Business 139

Business Artificial Intelligence Social Media AI 139

GetUplift

MAY 25, 2021

(closes laptop immediately – hope it self-destructs), DOZENS of emails. Some are from clients or a colleague or two… the majority though, are from various businesses trying to get you to open their emails. How does she decide which emails to open and which to trash without even taking a glance? Ready to get started?

Technical Review 133

Technical Review Interviewing Sales Funnel Mobile 133

SaaStr

OCTOBER 20, 2020

And he was proud he’d just hired a VP of Sales at a below-market rate. You hire a Great VP of Marketing. And you don’t have a great VP of Marketing yet. By properly communicating and marketing to them? A mediocre CSM might say retain 100% of your mid-market revenue on a net-of-churn basis. I told him.

Sales Hiring 309

Sales Hiring Headcount Engineering Banking 309

Sales Hacker

APRIL 15, 2022

Time is precious and always in high demand, so naturally, time to revenue (TTR) is a crucial KPI for any sales team. Becoming more efficient with TTR requires more than closing deals — sales and marketing departments must work together to streamline the entire pipeline for efficiency. Refine lead qualification.

Scale 88

Scale Revenue B2B Management 88

Neil Patel

JANUARY 20, 2021

It is influenced by your Ad targeting options and can also impact organic reach. Knowing this, should marketers really worry about organic reach? It also happens to be the linchpin of any successful marketing campaign. That’s because the results of an organic campaign tend to snowball. But it’s not so simple.

Social Media 145

Social Media Software Review Branding Engagement 145

Neil Patel

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. Let’s get started!

Social Media 145

Social Media Marketing Advertising Content Marketing 145

User Pilot

JULY 31, 2023

Looking to power up your retention marketing strategy? TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers. Acquisition marketing focuses on gaining new customers and expanding market share. Use email marketing campaigns to bring back inactive users.

Retention 90

Retention Strategy Marketing SaaS 90

Buffer Resources

APRIL 10, 2024

Get started for free → How to make money on Instagram Jump to a section: Partner with brands on sponsored content Livestream and earn Badges from fans Offer paid subscriptions Sell your own products and services Take up affiliate marketing Sell digital products Develop and teach a course Join Instagram’s Creator Marketplace 1.

Payments 92

Payments Payment Methods Marketplace as a Service Payment Services 92

Neil Patel

NOVEMBER 25, 2020

In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By This is supported by data from Gerard Zaltman, author of “How Customers Think: Essential Insights into the Mind of the Market.”. Why is Emotion Marketing so Effective? Yes and no.

Marketing 145

Marketing Sales Underperforming Technical Team B2B 145

Neil Patel

MARCH 9, 2021

Having the ability to find and convert high-quality leads is what keeps these brands successful. Whether you’re running a corporate startup marketing campaign or moving your local business into the digital age , you can’t afford to waste time and money on weak leads. Why do lead scores matter? Accurate Buyer Personas.

Scale 115

Scale Underperforming Technical Team Metrics B2B 115

Neil Patel

APRIL 2, 2021

Marketing your business can feel like an uphill battle, but it all comes down to making your target audience care about what you’re selling. If you do it well, demand generation can create awareness with your desired audiences, deliver more qualified leads to your sales team, and help link your marketing efforts to revenue.

Scale 118

Scale Advertising Branding Strategy 118

Baremetrics

AUGUST 23, 2021

With more than 15,000 SaaS companies operating worldwide, the global SaaS market is constantly growing as new products continue to enter the market. You need to have a strategic approach that includes identifying your market fit, developing appropriate positioning and marketing strategies, and measuring performance.

Strategy 104

Strategy Scale Payment Features Software Review 104

Unbounce

SEPTEMBER 16, 2021

So, yeah—businesses bid high numbers to play. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. There are two ad formats to choose from once you and your team set your campaign goals: display and search. Hop straight to it here :).

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

SaaStr

JANUARY 21, 2022

Enter your email below for the latest SaaStr updates. However, they were wrong about these assumptions, which kept them from identifying gaps and assessing the extensibility of their Enterprise product-market-fit. Simply because their product was being used in a professional setting didn’t mean it was a product-market fit.

Scale 213

Scale SMB Enterprise Sales Hiring 213

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. It’s hardly something you can leap into blindly, and understanding the process behind successful video marketing campaigns will help you avoid costly mistakes in the future. Stick with what you know.

Marketing 145

Marketing Social Media Sales Hiring Technical Review 145

Totango

APRIL 1, 2021

We have received multiple leadership awards from G2 across several categories, including Customer Success, Product Analytics, Customer Journey Analytics, Experience Management, Data Visualization, Customer Data Platforms, Business Intelligence, and Email Marketing. G2 and Heinz Marketing ). Testimonial Engine). 3D Cart ).

Leadership 79

Leadership Systems Review Software Review SMB 79

Neil Patel

SEPTEMBER 29, 2020

If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company. Why TikTok Marketing? Engagement figures are exceptionally high on the platform.

Social Media 145

Social Media Marketing Marketplace as a Service Advertising 145

Neil Patel

SEPTEMBER 18, 2020

But sometimes, finding the email address of someone you’d like to communicate with can be such a hassle. Today, I’ll show you how to get anyone’s business email address and teach you how to follow up with them effectively. Why Would You Need to Find Someone’s Email Address? The problem is, most marketers are doing it wrong.

Business 136

Business Sales Recruiting Social Media Technical Review 136

Neil Patel

MARCH 25, 2021

To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools. In this post, I’m going to outline 21 digital marketing tools you need when starting a business. You may be familiar with a marketing tool or two in here; others might be new to you. Then let’s begin.

Payment Methods 144

Payment Methods Social Media Marketing Business 144

yoursales

JANUARY 28, 2022

It'll track any Google-based Sales Professional's efforts across email, calendar, and phone, and share interaction clients have had with emails, websites, or when they've called back. And that's probably why we come across Hubspot as much as we do, as well as for its marketing capabilities. Account Based Marketing.

Scale 111

Scale Payment Methods Payment Solutions Sales Recruiting 111

yoursales

DECEMBER 19, 2022

Trends which MAY impact your Sales Stack in 2023 Sales is in constant development. Picking up on the trends impacting your industry's buying behaviour, and determining if they're accurate or not is critical to success. Here's a few, which are likely to impact your decisions about focus and technology in 2023.

Scale 86

Scale Sales Recruiting Sales Outsourced Development 86

Sales Hacker

NOVEMBER 22, 2019

Account-based marketing isn’t new anymore. We use it to explore over 50 data fields each day, research up to 20,000 leads every week, and constantly make content for email-outreach campaigns and customer communication. Generic sales emails are just as bad. Email management platforms. Let’s get started, shall we?

Social Media 107

Social Media Technical Review Sales Underperforming Technical Team 107

The Angel VC

DECEMBER 27, 2016

As you’re getting bigger and bigger it will become extremely difficult to maintain a high growth rate if you have to replace an ever-increasing amount of churn – unless you have an inherently viral product. Related posts (from this blog): Why (most) SaaS startups should aim for negative MRR churn How fast is fast enough?

SaaS 183

SaaS Artificial Intelligence AI User Experience 183