SaaStr

SEPTEMBER 24, 2023

Most recently, she was Head of Revenue Marketing at Asana, where she led demand generation, marketing operations, and product and sales-led growth business integrations for the Americas, EMEA, Japan and APAC businesses.

Marketing 243

Marketing Leadership Engineering Enterprise 243

SaaStr

MAY 8, 2022

Jonathan Nimrodi, Head of B2B SaaS EMEA @ Meta (Facebook). Natasha Evans, Director of Customer Success, EMEA @ Salesloft. Ollie Sharpe, VP of Revenue, EMEA @ Salesloft. Hana Jacover, VP of Marketing @ Chili Piper. Laura Kendall, VP of Marketing @ MadKudu. Veronika Riederle, Co-Founder & CEO @ Demodesk. Sara Rossio, CPO @ G2.

Technical Cofounder 206

Technical Cofounder Fractional VPE CTO Engineering 206

SaaStr

OCTOBER 13, 2022

Their fun SaaStr Europa video here: Cristina won the 2021 EMEA Women in Payments Unicorn Challenge and was featured in Forbes Spain as one of the 21 changemakers of the year for the work Cledara is doing in reshaping how companies think about software. In the current challenging funding environment, they just raised a $20 million round.

Payments 250

Payments Payment Solutions Enterprise Software 250

SaaStr

MAY 3, 2023

EMEA is the weakest, and we’ve seen this for other SaaS leaders as well. Its burn was modest before, but crossing to both cash-flow positive and non-GAAP operating margin positive is an important step. And a reminder it can take a while in SaaS! #3. North America continues to be the strongest geography, albeit only by a small margin.

SMB 285

SMB B2B SaaS Revenue 285

SaaStr

JANUARY 25, 2023

Some softness in EMEA. As you can see, ACV has grown ~20% over the past 2 years, from $3.4m to $4m ACV. #4. 20,000 employees, so about $350,000 revenue per employee. That’s pretty efficient for SaaS. #5. Others are seeing this as well, although some, like MongoDB, aren’t.

Azure 248

Azure Cloud Enterprise Subscription 248

SaaStr

MAY 11, 2023

And grab 20% off the FINAL tickets here : The post New SaaStr Europa Speakers!

New CTO 183

New CTO CTO SaaS Data 183

SaaStr

JULY 6, 2022

Another Cloud leader standardizing on Dublin as their EMEA HQ. #8. That’s OK but not higher than their growth rate, showing that Workday isn’t leveraging a big backlog of signed longer term deals to leverage for even higher growth in the coming quarters. #7. Adding 1,000 European jobs to its Dublin HQ. 75% of revenue in the U.S.

B2C 240

B2C Scaling Finance Enterprise 240

SaaStr

AUGUST 30, 2021

Still its largest market, but 40% is in EMEA and 15% ROW. Global footprint key to growth. Freshworks is a global SaaS company, but perhaps reflecting its rooms, only 45% of its revenue is in North America. Truly a global customer footprint. #9. S/M/L customer count mix: 38,700 SMBs, 8,300 mid-market, 1,300 enterprise.

Scale 345

Scale SMB Scaling Subscription 345

SaaStr

FEBRUARY 27, 2021

EMEA sales not only crossed a $4.5B Service is bigger and faster growing. Yes, you’ll almost certainly need more than 1 core product to keep growing past $1B ARR. Salesforce needs 4+. Europe is on fire for SaaS. run rate, but are growing 31% — vs. 20% overall for salesforce. Yes, the time zones can be tough.

Deferred Revenue 296

Deferred Revenue Cloud Churn Scale 296

SaaStr

JANUARY 30, 2021

Similar to what we see with others, with 26% from Europe/EMEA and 10% from APAC. The number is in some ways artificially low, in that like Salesforce, ServiceNow has built up a large ecosystem of partners to handle deployments, configuration, and other lower-margin professional services. 36% of Revenue from Outside North America.

Enterprise 342

Enterprise Revenue Scaling Retention 342

SaaStr

JULY 18, 2023

In this session, CEO and Founder Christina Cacioppo, and GM of EMEA Andrew Foley, reveal the strategies that have propelled Vanta’s remarkable scaling success despite the constraints of the capital-restricted environment. With a multi-billion dollar valuation and a trajectory to double growth annually, Vanta is seizing the spotlight.

Strategy 208

Strategy Scale Sales Hiring Startup 208

SaaStr

OCTOBER 29, 2020

28% EMEA revenue is a lot for Zendesk, as is 11% APAC. Almost 50% of Zendesk’s revenue is outside the U.S. This is more than I would have expected. Some folks go global later, like RingCentral. Others start global almost from Day 1. Embrace it if it comes early. Half Zendesk’s growth probably comes from the installed base.

SMB 236

SMB Enterprise Retention Churn 236

SaaStr

JUNE 29, 2022

Zendesk’s European roots may contribute to its slightly outsized EMEA revenue, but in any event, it’s another good reminder that B2B SaaS generally has few borders. Getting this down is a key level for profitability at scale. #8. 50% of revenue in the U.S., 50% outside of it. Run toward, not away, from global expansion in B2B. #9.

SMB 258

SMB Scale B2B Metrics 258

SaaStr

APRIL 22, 2019

Egnyte General Manager of EMEA Charles Lawson and Egynte SDR Lara Badanes break down how to build a pipeline with no brand and sometimes no market. “How to Build A Pipeline with No Brand and Sometimes No Market” Egnyte General Manager of EMEA Charles Lawson and Egynte Sales Development Manager Lara Badanes.

CTO Hire 149

CTO Hire Scale Sales Hiring CTO 149

SaaStr

JULY 13, 2023

Greenhouse Head of Sales EMEA Renu Jhugaroo and Growth by Design Founder Jill Macri share the crucial steps to hiring sales leaders with confidence. Unfortunately, too many companies focus on the wrong things when hiring their sales leaders, which can lead to hires that aren’t the best fit for the business.

Sales Recruiting 183

Sales Recruiting Sales Hiring Scale Sales 183

SaaStr

MARCH 25, 2023

— Andreas Ley, Managing Director EMEA, Nymbl If they aren’t, they should bring another area (or two) that they are true experts in. That would be expert level for me.Should be different for a startup, but not once you reach 200 or 300 employees and have to focus on scaling and less selling yourself.

Scale 219

Scale Sales Hiring Sales Recruiting Sales 219

SaaStr

MARCH 14, 2019

But Dimitar Stanimiroff, now CEO of Heresy and previously MD EMEA at Stack Overflow, wanted to do a deep dive ahead of SaaStr Europa and we had some fun. I don’t usually post podcasts or similar media that I do about … myself. That seems a little much. Especially these days, with all the incredible content on SaaStr.

Sales Hiring 162

Sales Hiring Scale Sales SaaS 162

SaaStr

JANUARY 26, 2022

UserTesting has opened offices in EMEA and APAC but has a bit lower international growth than I’d expect, given how global software development is now. Never let anyone say you can’t grow faster after $100m ARR. UserTesting has. Only 18% of revenue outside the U.S, but growing faster now, and was only 9% in 2019. Room to grow.

Scale 215

Scale SMB Enterprise Pricing 215

SaaStr

JUNE 3, 2022

How to Build a Performance Marketing Operation: What Roles, What Scope, and How to Start with Meta (Facebook)’s Head of B2B SaaS EMEA. SaaS Secret Sauce: How the CEO –> CRO Dynamic Drives Growth with Marketo’s Co-Founder. 7 Secrets to a Successful SMB GTM Strategy with PayFit and Accel.

Mobile 212

Mobile Scale SMB Travel 212

SaaStr

SEPTEMBER 30, 2019

Tricks to Building a High Retention Sales Culture with Unity Technologies VP of Sales, Americas, and EMEA Laura Palmer. Check these out… 5 Customer Marketing Strategies That Are Guaranteed To Grow Your Business with Sprout Social Head of Customer Marketing Tara Robertson. The post SaaStr Annual 2020 is Coming.

Airlines 131

Airlines Benchmarks Engineering Retention 131

Baremetrics

JANUARY 3, 2022

If you are afraid of the content you won’t create, then blog about your experience. SaaStock EMEA 2022 Date: October This one promises to have thousands of investors if you are tired of bootstrapping your way to the top. I’ll say “yes” and “probably”. As for the cost, SaaS conferences cost between nothing and a lot. November 1.

SaaS 98

SaaS Payment Methods Payment Solutions Payments 98

SmartKarrot

JANUARY 13, 2023

You’ll participate in webinars and the creation of case studies, present at company meetings, and write blogs and articles. Lead and develop the regional Customer Success Leaders across EMEA as their teams focus on driving the success of customers across all categories. Apply here: [link].

Customer Success 19

Customer Success Sales Recruiting SMB Forecasting 19

User Pilot

APRIL 7, 2021

Source: Google Playtime EMEA 2017. Source: Google Playtime EMEA 2017. Other blogs will talk about the top 14 or 28 metrics and never actually get to user engagement metrics’ true purpose: to create a better product for your users. But it turns out; Scenario 1 has a bit of a problem. Nobody is using the core feature.

Engagement 71

Engagement Metrics Scale Benchmarks 71

Totango

NOVEMBER 5, 2021

We have digital CSM outreach on-demand, but we have the ability to set up conversations and provide outreach to customers throughout the world when they raise their hands, because we’re scaling our team and we have resources in the US and EMEA now. Can you share more about your touchpoints for Tier Two at a high level?

Scale 110

Scale Engagement Scaling Strategy 110

SaaStr

SEPTEMBER 26, 2019

So EMEA and the US. EMEA covers all Europe, Africa, Asia and US covers all Americas. So one head of sales in the US, one head of sales in EMEA. And then at the time when we had scaled a team that was big enough in the US of probably about five, six people, we divided the world in two parts.

Scale 136

Scale Sales Hiring Sales Recruiting Technical Advisors 136

SaaStr

JULY 29, 2019

Or adding an EMEA CS team too early. For any SaaS vendor with net negative churn, the sale is just the start of a decade-long journey. You’ll never look back and regret not having more CS coverage. You’ll never look back and regret segmenting your CS team too early. Try to get 1 CS pro per $500k in ARR. The 11 Year Customer. #8.

Sales Hiring 193

Sales Hiring Venture Capital Scale SaaS 193

OPEXEngine

OCTOBER 6, 2020

For example, they were just opening up an office in EMEA, but they chose to preserve these efforts, despite them not yet generating revenue. “It In hindsight, it paid off—we closed five new customers in EMEA in Q2 2020 and are continuing to build a strong pipeline.”. Making this cut was painful,” says Jason.

Sales Recruiting 40

Sales Recruiting Sales Hiring Payment Services Forecasting 40

Totango

NOVEMBER 5, 2021

We have digital CSM outreach on-demand, but we have the ability to set up conversations and provide outreach to customers throughout the world when they raise their hands, because we’re scaling our team and we have resources in the US and EMEA now. Can you share more about your touchpoints for Tier Two at a high level?

Scale 84

Scale Engagement Scaling Strategy 84

Totango

NOVEMBER 5, 2021

We have digital CSM outreach on-demand, but we have the ability to set up conversations and provide outreach to customers throughout the world when they raise their hands, because we’re scaling our team and we have resources in the US and EMEA now. Can you share more about your touchpoints for Tier Two at a high level?

Scale 62

Scale Engagement Scaling Strategy 62

OPEXEngine

DECEMBER 24, 2019

This has been a painful area of finance for such a long time and can have a direct impact on an organization’s cash flow,” says Tim Wakeford, vice president, financials product strategy, EMEA at Workday.

Machine Learning 40

Machine Learning Artificial Intelligence Finance Payment Services 40

SaaStr

OCTOBER 22, 2019

Head of SaaStr EMEA. We’re looking for someone to own our paid learning platform, SaaStrPro.com, our eBooks and other publishing, and our newsletter and related platforms. If you really know how to level this up, let us know. This role doesn’t have to be in SF :). It can be in London (ideally) or Paris.

Sales Hiring 25

Sales Hiring Scale Social Media B2C 25

SmartKarrot

MARCH 8, 2022

Her blog posts continue to serve as a valuable resource for people who seek to understand and master customer success processes. Her various books, blogs, articles, and whitepapers have helped many people understand the program, planning, and operational structure of Customer Success Organizations. Amarachi Ogueji. Catherine Blackmore.

VP of Engineering 21

VP of Engineering Customer Success Scale SaaS Payments 21

InsightSquared

MAY 21, 2019

Leading analysts from SiriusDecisions, including Dana Therrien , Practice Leader; Julian Archer , Senior Research Director; and Anthony McPartlin , Research Director for Sales Operations at SiriusDecisions EMEA, are sharing their research, data, and insights on what is working and what is not in the rapidly evolving field of revenue operations.

Revenue 12

Revenue Forecasting B2B Sales Enablement 12

SaaStr

JANUARY 28, 2020

Jason : But the way we all did that as we had someone that we trusted that we threw in, and go into that country, and that’s no different than an EMEA office as a Salt Lake office. We had an India office, we had a Utah sales team. So, that’s not distributed. Distributed as crazy.

Sales Hiring 204

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 204

SaaStr

JUNE 16, 2021

But I might have expected more revenue from Europe and EMEA given the company’s roots in Israel. #8. Again, it’s probably pretty similar to what a lot of us see that sell to mid-market and larger customers. #7. 70% of revenue from U.S. Pretty consistent with what most of us see, too.

Scale 213

Scale Cloud Revenue SaaS 213

Intercom, Inc.

APRIL 9, 2020

Ruth O’Brien , Senior Manager of Customer Support for EMEA: Based in Dublin. Ruth O’Brien: I lead our EMEA Customer Support team. And I think much of that is rooted in our blog. Dee: Ruth, our EMEA customers are possibly a couple of weeks ahead of North American customers. Short on time? Here are five quick takeaways.

Customer Support 245

Customer Support Healthcare Sales Hiring Travel 245

SaaStr

JULY 4, 2019

Fabio Torlini is our MD of EMEA. What I’m talking about here is time. There is a massive commitment of time that you must be willing to commit if you’re going to open up that international office. He’s based out of London. He’s worked with WP Engine for four years now. We worked together for 17 years now.

Scale 161

Scale Sales Hiring Engineering Sales Recruiting 161