Dear SaaStr: What Was it Like Acquiring Your First Customer?
SaaStr
MARCH 26, 2024
My first customer signed a $10k contract (a small pilot) but our second, their competitor, then signed a $6m (multi-year) contract. When you are hunting Very Big Deals from a small number of huge customers, and you close even one — you can see the future. So Customer #1 showed us the path to our future. It’s exciting.
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