How Revenue Leaders at Box, Calendly, and Lattice Scaled From $0 to $100M+ and Beyond
SaaStr
JANUARY 24, 2024
Dini Mehta, former CRO at Lattice, Kate Ahlering, CRO at Calendly , and Mark Wayland, CRO at Box , share their stories and offer advice to founders on: How do you define and refine an ICP? Instead of analyzing Close Rate and CAC, instead, identify existing customers who are power users. Can you start and stop a PLG motion?
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