SaaStr

MARCH 1, 2024

By observing these segments, you can glean lessons if you’re building in the same category. Within these categories, you have platforms, infrastructure, and applications. On the startup side, these businesses have scaled incredibly fast by taking large foundational models and wrapping them in a magical experience for the end user.

Generative AI 232

Generative AI Outsourcing Services AI Software Review 232

SaaStr

FEBRUARY 9, 2024

New hires in your GTM team will usually fall within one of four categories: Distribution Revenue Storytelling or messaging Some form of operations Most of the time, it’s distribution or revenue, qualify people as in or out for those two areas. Users need to be able to experience the entire product, not a diluted version, before paying for it.

Scale 251

Scale Sales Hiring Sales Marketing 251

User Pilot

MARCH 27, 2024

TL;DR Secondary navigation refers to UI elements that guide users to additional information that may not be of primary importance but is still necessary for a comprehensive user experience. HubSpot's combined navigation allows detailed content exploration within major categories through a hierarchical structure.

User Experience 103

User Experience Pricing Engagement Mobile 103

SaaStr

SEPTEMBER 29, 2023

Any startup in any reasonable category likely has dozens of competitors, and Altman believes the best strategy to compete in 2023 and beyond is multi-product. The customer journey applies to every software category, and it guides your roadmap with more holistic solutions for your customers. What Caused This Crowded Software Market?

Scale 222

Scale Scaling Startup Sales Hiring 222

Intercom, Inc.

SEPTEMBER 22, 2020

HubSpot ’s CEO and co-founder Brian Halligan says that conversational relationships – building relationships with customers through personalized, messenger-based experiences – is the answer. But as Brian says: Just how do you build a customer experience that’s hands down beats the competition?

Venture Capital 211

Venture Capital Advertising Communication Branding 211

SaaStr

NOVEMBER 13, 2020

SaaS passed media as their #2 customer category. We all know SaaS got big, but I didn’t realize it had become their #2 category, passing media. It’s also interesting because the #1 category is e-commerce (and always has been), as the ROI is very clear in most cases — more conversions. From a niche to huge.

Scale 305

Scale Enterprise Development Revenue 305

Totango

NOVEMBER 15, 2023

This is why we are so proud to have received multiple leadership awards from TrustRadius in the customer success category, including: TrustRadius Best Relationship: Highlights companies that follow through on their sales and marketing promises, deliver on implementation expectations, and identify customers who would buy again.

Customer Success 112

Customer Success Software Review Technical Review Enterprise 112

SaaStr

SEPTEMBER 29, 2022

It’s time to reduce the customer acquisition cost by experimenting with content marketing and virality. These experiments are clearly defined and measured throughout the funnel. They invest development resources for non-technical people to quickly run and analyze these experiments. Pricing by design creates friction.

Technical Review 233

Technical Review Technical Advisors Scale Compensation 233

SaaStr

APRIL 5, 2021

Hmmmm … well, to me, that’s not a bad place to be once a space, a category, gets to $100m+. But more often, SaaS categories with significant complexity in workflows and features end up in natural oligopolies. Once the players in a new market get pretty big themselves, they’ll ultimately most likely raise prices.

Scale 238

Scale Sales Recruiting Underperforming Technical Team Pricing 238

SaaStr

NOVEMBER 12, 2022

One experience that confuses a lot of founders is when it really starts to take off — I mean, when it’s really now clearly good — and they still get “No”s from VCs. The main issue is price. Growing too slowly after Initial Traction at a minimum means a lot of VCs will rule you out at any price.

Scale 338

Scale Sales Recruiting Machine Learning Artificial Intelligence 338

SaaStr

OCTOBER 31, 2023

With nine figures in revenue, Ariel and SaaStr founder and CEO Jason Lemkin talk about all things Navan, rebranding when you have brand equity, building B2B software for people, pricing and business models, and much more. But shoppers are more savvy these days and can just Google hotel prices to see if it’s fair. It’s a balancing act.

Payment Solutions 210

Payment Solutions Payments Travel Scale 210

SaaStr

DECEMBER 26, 2022

Amanda Malko is CMO at G2, a software marketplace and review site that reaches over 60 million buyers annually across 2000 software categories. Companies are witnessing slight pricing pressure, with the average spend per product dipping slightly. . The value of community experience . What do buyers want? The need for ease .

Software Review 187

Software Review Software Azure Cloud 187

SaaStr

OCTOBER 25, 2021

Q: What billing or pricing tactic have you found in the end just wasn’t worth it? “Unless your product has a huge TAM to cast your net in, no-touch onboarding, and an obvious first “wow” moment you’re trying to reach, free trials and/or freemium pricing does not work well.” Jason, ed. : Jason, ed.:

Pricing 278

Pricing Scale Enterprise Onboarding 278

SaaStr

AUGUST 28, 2022

So in many ways we use SaaStr itself as sort of a lab to try sales and marketing experiments. I have my own experience as a SaaS CEO to draw on, for a product now doing hundreds of millions in ARR a year. And I have the experience of investing in 5 SaaS unicorns and decacorns. For 40% of the price.

Scale 232

Scale Sales Hiring Pricing Churn 232

SaaStr

FEBRUARY 21, 2024

They don’t have the bandwidth to support five sub-partners in their category. Look at the most important categories that surround your category. Prospects don’t just want to know the price, especially in security. Being able to hit the ground running that fast requires an open mind while also leaning on experience.

AWS 199

AWS Scale Sales Hiring Marketing 199

SaaStr

DECEMBER 6, 2023

This is the third COO, and the pattern of hiring is finding someone who can help take Box to the next stage of growth, where their experience is relevant in driving that growth. But, ultimately, you don’t want to do that across categories indiscriminately. They want to embody that strategy in their pricing model.

AI 201

AI Sales Hiring Scale Artificial Intelligence 201

SaaStr

AUGUST 29, 2022

We’re 15 days away from SaaStr Annual 2022, and we are excited to feature hundreds of speakers, sharing their knowledge and experience with you! They’ll take you through their own personal experiences, from creating a scalable product strategy to building an enduring company that puts people and purpose before profit.

Scale 235

Scale Sales Hiring Marketplace as a Service B2B 235

Buffer Resources

DECEMBER 5, 2023

Each week, we (the Content team) would receive overflowing inboxes filled with requests to post articles on the Buffer blog. In 2012, we regularly had writers like Matt Ragland share their unique perspectives on the blog. Prioritizing expertise and experience : Our research underscored that quality contributors often come with a price.

Scale 100

Scale Benchmarks Social Media Communication 100

SaaStr

DECEMBER 5, 2022

Paddle’s Senior Product Manager, Allissa Chan, and Chief Strategy Officer, Patrick Campbell, share their experience of scaling a bootstrapped startup. Your customers fall into one of two categories: advocates who love your product or critics who write bad reviews about your product. Pricing is another vital lever in your business.

Payments 130

Payments SaaS Payments Payment Solutions Venture Capital 130

SaaStr

AUGUST 28, 2022

So in many ways I use SaaStr itself as sort of a lab to try sales and marketing experiments. I have my own experience as a SaaS CEO to draw on, for a product now doing hundreds of millions in ARR a year. And I have the experience of investing in 5 SaaS unicorns and decacorns. For 40% of the price.

Scale 180

Scale Pricing Revenue SaaS 180

Buffer Resources

AUGUST 16, 2023

We’re also happy to share a more sustainable way of providing this information — our new transparent pricing dashboard. Another important detail to note is how Average Sales Price (ASP) and Expenses have changed over time. Our Average Sale Price (ASP) in 2014 was $13, while our total Operating Costs were $3,575,897.

Merchant Services 74

Merchant Services Payment Services Payment Features Payments 74

Totango

MAY 13, 2022

The right customer engagement software can optimize your onboarding process and help promote experiences that lead to customer renewal. In this blog, we’ll provide a guide to choosing the right digital engagement platform for your business needs. Here’s how each of these tools can help you deliver a smoother onboarding experience.

Engagement 103

Engagement Onboarding Artificial Intelligence Social Media 103

Neil Patel

JANUARY 25, 2021

The search function parses attributes, categories, tags, and titles to match them with each searched term. Customer and Market Experience Score: All shops earn a score calculated using a combination of customer reviews, negative feedback, and the completion of the “about” portion of a shop’s description.

Payment Methods 135

Payment Methods AI Search Artificial Intelligence Social Media 135

SaaStr

NOVEMBER 24, 2021

Mark Roberge, Founder of Stage 2 Capital and Senior Lecturer at Harvard Business School, shares insights from his years of experience into common SaaS sales missteps and how you can avoid them. Pothole #2 – Increasing Pricing Rate Without a Sustainable Moat. Sell it to your market for half the price. When should you scale?

Sales Hiring 182

Sales Hiring Scale Compensation Sales 182

SaaStr

DECEMBER 27, 2020

And in staying in the “high growth” category. Who knows, but it will be an interesting experiment to watch. New consumption pricing model has increased revenue 15% where rolled out. Done right, this sort of anti-SaaS pricing model can lead to significantly more revenue. 10x the sign-ups with new Free tier.

Scale 291

Scale Outsourced Development SMB Cloud 291

SaaStr

DECEMBER 27, 2023

They were among the first in their category to think of the external side of the market because the external U.S. A Lesson Learned: Don’t Undervalue Your Product A lesson learned from growing a company to $1B is spending more time thinking through pricing strategically and doing it sooner. Docebo doesn’t focus only on the internal.

Sales Hiring 193

Sales Hiring Scale SMB Outsourced Development 193

SaaStr

JULY 13, 2023

But still they set aside enough to experiment. GRR will vary by segment and category. Price raises can increase NRR, without adding value. The rule was spend to an 8 month CAC, but not a day longer. Being very careful here is especially critical with SMB SaaS, where the ACVs are lower. Monday’s ACV was only $2k.

SMB 176

SMB Scaling Metrics B2B 176

Baremetrics

AUGUST 1, 2021

Optimize the pricing page 5. Ensuring that your homepage acts as a brochure/demo of your product can enable an informative, user-friendly, and engaging browsing experience. Start by improving on the customer experience and integrating the live chat software on your website. Have a well-optimized website 2. The Bottom Line.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

User Pilot

JULY 20, 2023

Customer self-service portals are essential to save your customer service team time, provide proactive help , reduce ticket volume, and personalize the customer experience. Salesforce Experience Cloud, for Salesforce clients who want to integrate their customer service data with their CRM. Custom pricing and usage limits.

AI Search 98

AI Search AI Scale Pricing 98

Neil Patel

DECEMBER 31, 2020

Priced from: Free Best for: Cutting through the noise. Feedly is all about providing a decluttered RSS experience. Priced from: Free Best for: Saving the content you love long-term. Bloglovin’ Priced from: Free Best for: Lifestyle content curation. Priced from: Free Best for: Combining RSS and social feeds.

Social Media 143

Social Media AI Search Content Marketing Blockchain 143

SaaStr

JANUARY 7, 2021

These leaders from the world’s largest SaaS incumbents share their top lessons learned from their experiences growing companies such as Salesforce, Oracle, Box, SuccessFactors and more. SaaStr 322: ICONIQ Capital General Partner Doug Pepper on Key Lessons from a $5B SaaS Category Leader. The true test of marketers.

Scale 236

Scale Sales Hiring Scaling B2B 236

Neil Patel

MAY 7, 2021

While the traditional search engine listing might just be a link and meta description, rich results show a wide variety of information designed to improve the user experience. We have immediate access to the thoughts and experiences of people all over the world who have bought the product we’re looking at. It is worth fixing, though.

Software Review 137

Software Review Technical Review Engineering Pricing 137

Neil Patel

OCTOBER 15, 2020

Small websites, personal blogs, and other newer websites can definitely get away with a cheap web hosting plan. Some hosts offer low prices, but then charge you for extras that should be included for free (like SSL certificates). Promotional pricing might cost $2.75 Promotional pricing might cost $2.75 Performance.

Scale 145

Scale Outsourced Development Systems Review Cloud 145

Neil Patel

JULY 29, 2021

Ariely calls this the Zero-Price Effect because humans don’t see the downside to something that’s free. Ariely ran a related experiment. Think about it: They went to Google and typed in something specific to end up on your blog post. Check out the third column on the far right to see which one won: It wasn’t even close!

Software Review 145

Software Review Technical Review Trends Interviewing 145

Neil Patel

SEPTEMBER 25, 2020

You could use the help of an expert if: You’re struggling to acquire or retain customers You aren’t getting the ROI you’d like from social media Your social media strategy is all over the place You or your team don’t have much social media experience. They’re able to share that wealth of knowledge and experience with you. Experience.

Social Media 141

Social Media Consulting Development Team Review Marketing 141

Neil Patel

JANUARY 24, 2021

The best way to get this is to start a blog, a website, or an ecommerce store. If you’re planning to start a blog or launch a website, you’ll need a web hosting company. Here’s what its terms and conditions state: “If you’re dissatisfied with your experience at Bluehost, you won’t lose your domain name. I’ll cut to the chase.

Technical Advisors 140

Technical Advisors Pricing Subscription Payment Features 140

Neil Patel

MARCH 6, 2021

WordPress users will especially love A2, as it has pricing packages specifically tailored for WordPress sites. Upon renewal, A2’s hosting packages do increase in price. A2 Pricing. You can definitely start with one of their base options for each category according to your site needs. Unmanaged VPS Hosting.

Software Review 140

Software Review Systems Review Technical Review Scale 140