Sales Hacker

OCTOBER 10, 2018

Yet, a new study just came out saying that the average person watches 18 days worth of Netflix a year. Case studies, videos, ebooks, blog articles — these can and should be used as supplementary content to spice up a sales pitch. They say the average human attention span is shorter than a goldfish’s.

Sales 86

Sales Engagement Communication Business 86

Buffer Resources

APRIL 10, 2024

These platforms allow you to create different subscription tiers, set your own pricing, and offer a variety of exclusive content formats, such as blog posts, videos, podcasts, or downloadable resources. Use testimonials, case studies, or examples to demonstrate the benefits of your product and build trust with your followers.

Payments 94

Payments Payment Methods Marketplace as a Service Payment Services 94

Neil Patel

FEBRUARY 22, 2023

When you’ve compiled your list, add these keywords to: Blog posts Meta descriptions Social media URLs and website Online profiles and directories (like Google Business Profile and Yelp, etc.) Adding long-tail keywords to your blog content can attract the right type of customers. For instance, perhaps they’ve decided on New York.

Travel 81

Travel Strategy Social Media Technical Review 81

Unbounce

APRIL 10, 2019

A joint study by Econsultancy and RedEye found that only 28% of companies are satisfied with their conversion rates, while 37% reported they’re either quite dissatisfied or very dissatisfied. Or you could send case studies and testimonials to leads that are further down the funnel. Combine PPC and SEO.

B2B 111

B2B Sales Funnel Social Media Content Marketing 111

Intercom, Inc.

APRIL 29, 2021

While a career in marketing wasn’t exactly in her plans (she stumbled into it by accident when she was living abroad in Paris), – her background in literature and film studies has given her an unusual perspective that encouraged her experiment with bold and new storytelling formats to drive organic growth.

Content Marketing 118

Content Marketing Innovation Scale Marketing 118

Sales Hacker

JULY 15, 2019

Sharing a blog post. That being the case, your email needs to address a recognized pain point. Be aware, that may also be the case with your prospect. For example: I noticed you downloaded [your company]’s ebook, [title of the ebook]. I noticed you downloaded [your company]’s ebook, [title of the ebook].

Forecasting 92

Forecasting Branding Social Media Sales 92

Neil Patel

APRIL 7, 2021

A thought leader could work with a marketing team to churn out high-quality blog posts, educational videos, and social media content. An alternative option is to use paid ads to share links to valuable content such as educational videos or blog posts. Add a link to an ebook, whitepaper, or case study with numbers and figures.

Leadership 116

Leadership Marketing Social Media Branding 116

Neil Patel

DECEMBER 8, 2020

I’m going to tell you why that’s the case. Just check out the findings from this HubSpot Research study. An ad asking someone to read a blog post would promote website engagement because blog posts typically see longer session times than other pages. Mobile ads themselves aren’t a waste of money. But it’s more than that.

Mobile 145

Mobile Payment Methods Engagement Social Media 145

Neil Patel

JULY 31, 2021

At this early stage, use visually engaging content such as videos, short blog posts, and social media posts to introduce your company and emphasize your brand story. Consider what you can learn from their landing pages, social media channels, and blogs. Craft authoritative blog posts to educate your audience.

Software Review 145

Software Review Social Media Sales Funnel Branding 145

Neil Patel

AUGUST 18, 2021

Can you really make money from blogging? If your blog gets over 10,000 monthly unique visitors, then yes – you can monetize your blog and create a nice revenue stream with it. The real challenge is making money from a blog that generates fewer than 1,000 visitors per day. There’s no shortcut to getting blog traffic.

Scale 145

Scale Outsourcing Services Merchant Services Social Media 145

Neil Patel

SEPTEMBER 17, 2021

For example, I would make a post on Instagram and tell people to leave a comment with a specific phrase or word if they wanted a free ebook. Rather than just sending one DM, you can send several links to your blog or other channels over the course of several days.

Engagement 145

Engagement Social Media Marketing Underperforming Technical Team 145

Sales Hacker

APRIL 2, 2019

Keep it Relevant and Up-to-Date: Did your company just publish an epic white paper or ebook? I like this example headline from Mark Aquino at New Relic: Create a story : If you feel in your heart of hearts that it’s important to tell the world what you do, craft it into a story that demonstrates a kind of case study.

Sales 95

Sales Branding Education Sales Funnel 95

Sales Hacker

NOVEMBER 22, 2019

This is because working with accounts allows for more freedom when it comes to creating messages within your website, ebooks, white papers, and case studies. Social proof: If you can quickly inform your audience about your latest achievements, your most interesting cases, and your best reviews — do it.

Social Media 107

Social Media Technical Review Sales Underperforming Technical Team 107

Aaron Beashel

OCTOBER 31, 2016

Here they’ll find a beautifully designed website with clear messaging built on in-depth buyer personas, and a blog and Resources section with the highest-quality educational content available in our industry. Develop & launch new case study video for customers page. Scale blogging to 3x per week.

Scale 100

Scale Underperforming Technical Team B2B Marketing 100

Neil Patel

JANUARY 20, 2021

Don’t just schedule your latest blog links and product updates. Here are some of the customizations that you can include: Custom tabs Email capture forms Podcasts Video players Quizzes Polls Landing pages Apps to run contests Appointment schedule apps Blog and RSS feeds Ecommerce tabs. Don’t Automate Everything.

Social Media 145

Social Media Software Review Branding Engagement 145

SaaSOptics

MAY 19, 2022

In this case, you can run a cohort analysis across these market segments and see what acquisition methods perform best. Content marketing involves creating, publishing, and distributing content through various channels, including blogs, videos, webinars, case studies, original research, virtual events, etc.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Neil Patel

AUGUST 4, 2020

Blogging is so effective that there are over a billion blogs on the web. Just think about that… that’s roughly 1 blog for every 7 people. Sure, we don’t really need any more blogs, but people still create them because they can be such effective marketing channels. Lesson #1: Major Content Types.

Content Marketing 145

Content Marketing Marketing Scale Social Media 145

Neil Patel

APRIL 22, 2021

Don’t be afraid to offer a free trial or a free ebook. A study conducted by Massey University Marketing Professor Harald Van Heerde and his co-researchers from Tilburg and Maastricht Universities examined household data from 16,512 customers. His call to action wording is “Get Ebook,” but it’s been converting well for him.

Underperforming Technical Team 145

Underperforming Technical Team Social Media Sales Hiring Telecommunications 145

The Marketing & Growth Hacking Publication

FEBRUARY 21, 2019

To help you out, we’ve scoured mobile application marketing forums, watched webinars, tested platforms, read blogs…and more… to provide this hand-picked catalog of tools, resources, and providers we think you ought to know about. Refer to Google’s Mobile Playbook for insights into mobile behavior and useful case studies.

Mobile 40

Mobile Marketing Growth Hacking Technical Review 40

Buffer Resources

DECEMBER 5, 2023

For example, you distill high-performing old blog posts into Instagram carousel posts. At Buffer, we regularly repurpose content — and one of our core strategies is turning our blogs into social media posts. What is the information in your blog that can make for an engaging Instagram Reel?

Social Media 122

Social Media AI Search Content Marketing AI 122

Unbounce

JULY 2, 2019

This shouldn’t be the case. This is what worked for us, but if you feel that personalized results aren’t enough of an incentive for people to share their contact info, you can always use a lead magnet , such as a free ebook or discount, in combination with the quiz. But what does make a high-quality blog content?

Scale 111

Scale Marketing SaaS Sales Funnel 111

SmartKarrot

APRIL 20, 2020

A lot of interesting and informative blogs , newsletters, podcasts , videos, etc. A great CS resource that comes with case studies, examples, and a framework that any business can use and excel. are available on the subject of customer success. HYPERGROWTH. By David Cancel. The Startup’s Guide to Customer Success.

Customer Success 10

Customer Success Scale Subscription Payment Features 10

SmartKarrot

MARCH 2, 2022

HubSpot offers exclusive content in form of ebooks, webinars, etc, in exchange for contact information. Make in-depth case studies — Obtain permission from existing clients and post their stories, and results after using your service. Video material that encourages people to interact with your product is also a good idea.

Growth Marketing 12

Growth Marketing Strategy Marketing SaaS 12

Neil Patel

MARCH 16, 2021

Content upgrades could be the difference between your blog post converting at 6% and converting at 60%. Upgrading content involves: Writing a blog post Creating a piece of content that goes more in-depth on the post’s topic Offering readers of your blog post the option to receive the upgraded content in exchange for their email.

Marketing 133

Marketing Subscription Payment Features Branding 133

Incredo

DECEMBER 20, 2019

If they requested a demo, a good next step might be showing BOFU blog posts (comparison, ROI articles, case studies).” If you want it right now, press the Download now button below.” BTW, you can download our above mentioned ebook here. But what you’d like to do is to keep the visitor on your website.

Social Media 144

Social Media SaaS Software Review Software 144

Neil Patel

NOVEMBER 13, 2020

Offer incentives like a free eBook or an entry to a free giveaway. Build Trust with Case Studies or Testimonials. Introduce testimonials or customer case studies to familiarize your audience with your brand and what other people think about it. They also promoted their blog on Facebook with the quiz attached.

Strategy 145

Strategy Marketing Social Media Software Review 145

Incredo

NOVEMBER 28, 2019

So SEMrush’s ad is simple and lists the benefits their Writing Assistant provides. Your second round can feature case studies or user testimonials, maybe in video form. Note that long-form ebooks and guides currently are not working that well. Send them more educational content, send them your blog updates.

Social Media 200

Social Media SaaS Advertising B2B 200

Neil Patel

NOVEMBER 24, 2020

Case studies go beyond simple testimonials by providing real-life examples of how your brand satisfied your customer’s needs and helped them accomplish their goals. An in-depth case study helps you highlight your successes in a way that will help your ideal potential customer become your next customer.

AWS 145

AWS Social Media Healthcare Branding 145

Incredo

OCTOBER 8, 2019

Feedback from your previous or existing customers – If you have partnered with giants like Amazon, Walmart or other prestigious companies, just insert their brand logos on your Case studies page. Include videos, infographics, checklists alongside blog articles, guides, and eBooks.

Acquisition 148

Acquisition Strategy Technical Review SaaS 148

Buffer Resources

DECEMBER 5, 2023

For example, you distill high-performing old blog posts into Instagram carousel posts. At Buffer, we regularly repurpose content — and one of our core strategies is turning our blogs into social media posts. What is the information in your blog that can make for an engaging Instagram Reel?

Social Media 52

Social Media AI Search Content Marketing AI 52

Incredo

OCTOBER 8, 2019

Feedback from your previous or existing customers – If you have partnered with giants like Amazon, Walmart or other prestigious companies, just insert their brand logos on your Case studies page. Include videos, infographics, checklists alongside blog articles, guides, and eBooks.

Acquisition 134

Acquisition Strategy Technical Review SaaS 134

Intercom, Inc.

MAY 14, 2018

But there’s an overwhelming amount of literature out there on the “Hottest Marketing Trend You Can’t Ignore” At Intercom, we pore over benchmarks and studies to try to keep our fingers on the pulse. The average subject line for brands in L2’s UK study contained 42 characters ( L2, 2017 ). Table of Contents. Engagement.

Social Media 223

Social Media Artificial Intelligence Scale Marketing 223

Neil Patel

MAY 16, 2021

I’ve been able to increase my email traffic consistently since I’ve prepared my blog to capture new leads as part of my marketing campaign. Prepare a lead magnet like a free eBook or an email course that interests your visitors. Write High-quality Guest Posts for Authority Blogs. Want an example?

Social Media 145

Social Media Interviewing Engineering Engagement 145

Neil Patel

MARCH 28, 2023

It gives you more room to make your case, with a larger image, longer copy, and additional link description area. Checklists, eBooks, whitepapers, webinars, and templates are just a few ideas you could try. For example, this HubSpot eBook is about maximizing ad spend on Facebook and Instagram. The only problem? What scares them?

Advertising 145

Advertising Mobile Branding Software Review 145

User Pilot

JUNE 12, 2023

Whether you’re inviting users to sign up for a free trial or offering website visitors a free ebook, your call to action should be prominent and persuasive. If that’s the case, ensure your landing page is persuasive, engaging, and optimized for mobile users. You can create specialized website pages to do so.

Onboarding 87

Onboarding Pricing Churn Banking 87

User Pilot

APRIL 22, 2024

Here are examples of effective marketing tactics to implement in your marketing funnel: Deliver educational and helpful content at the awareness stage such as blog articles, webinars, courses, etc. Quality content may encompass: Informative blog posts. Provide case studies for potential customers. Product webinars.

Strategy 52

Strategy Marketing SaaS Sales Funnel 52

Sales Hacker

NOVEMBER 5, 2021

You should be creating blog posts, videos, or in-depth guides that help your customers to frame their problem and start to discover the best ways of solving it. To reach people in the awareness stage, they have created a blog post that addresses what an infographic is and why people use them. There are a number of ways you can do this.

Social Media 107

Social Media Branding Software Review Technical Review 107