Incredo

DECEMBER 3, 2019

And you look for ideas on how to promote your software for these holidays. Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. What does it mean for your SaaS?

SaaS Payments 204

SaaS Payments Payment Solutions Payments Social Media 204

User Pilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Book the demo to see how you can use it to improve your marketing efforts and drive revenue growth.

Strategy 96

Strategy Marketing Social Media AI Search 96

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Sponsor love: The ELG Conference.

Scale 93

Scale AI Search Social Media AI 93

Incredo

DECEMBER 3, 2019

And you look for ideas on how to promote your software for these holidays. Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. What does it mean for your SaaS?

SaaS Payments 162

SaaS Payments Payment Solutions Payments Social Media 162

SaaStock

JANUARY 25, 2019

The Latin American SaaS landscape is hustling and bustling, having seen more IPOs in the last 6 months than the previous 20 years combined. We will gather 300 leading SaaS founders, executives and investors for three days packed with opportunities and rich exchange of knowledge to push the whole ecosystem forward. Founded : 2011.

SaaS Payments 257

SaaS Payments Payment Solutions Payment Methods Payments 257

SaaStr

JANUARY 12, 2022

It’s always much broader than you think, and whoever inbounds originally is rarely the #1 most important person in the deal. A good reminder than as you go upmarket, having the slickest product, best UX, etc. It’s also why you need an outbound strategy in the enterprise, not just inbound.

CTO Hire 281

CTO Hire Sales Hiring New CTO CTO 281

SaaStr

JANUARY 25, 2020

The Next Iteration of “Software is Eating the World” 2020 with Atrium and Andreessen Horowitz. An update to the iconic Software is Eating the World is tough to pass up. Underserved Markets for SaaS Companies with NextGen Venture Partners, Precursor, Unusual Ventures and Backstage Capital. It does work.

Trends 213

Trends Venture Capital Scale PayPal 213

Incredo

JULY 8, 2019

“The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.”. Digital marketing agencies usually write about what a company will receive after partnering with them or why a company should choose their services over another agency’s services. 1 You Should Own a SaaS Company .

Outsourcing Services 200

Outsourcing Services Scale Outsourced Development Sales Hiring 200

SmartKarrot

FEBRUARY 12, 2021

The plethora of solutions or blogs may not be useful when it comes to gaining insight and knowledge. SaaS (software as a service) companies have seen an exponential growth in the business sphere. There is some insightful content around SaaS that can be an inspiration to readers. The 20 Best SaaS Blogs You Must Follow.

SaaS 23

SaaS Entrepreneurship Technical Review Social Media 23

Kellblog

AUGUST 18, 2023

I put blog ideas into a to-write folder which today contains more than 300 files full of brain dumps, outlines, and rants, all in various forms of disrepair. I have experience with market-seeding strategies and open source. I work with some velocity SaaS businesses. It’s my process. Stop, will you?

Benchmarks 77

Benchmarks Systems Review Enterprise Software Review 77

Intercom, Inc.

NOVEMBER 20, 2018

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. Define your marketing personas. How do they describe the category?

Startup 178

Startup Sales SaaS Systems Review 178

Baremetrics

OCTOBER 8, 2021

Most online businesses use a customer relationship management ( CRM ) software package and/or payment processor to manage their billings because handling many customers across regions by hand is difficult, and in a competitive market there is no room for errors. For many SaaS enterprises, Stripe is the payment processor of choice.

Payment Services 96

Payment Services Payment Methods Payments SaaS Payments 96

Buffer Resources

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. I've earned millions in salary and consulting contracts, 100 percent inbound driven.

Sales Recruiting 128

Sales Recruiting Sales Hiring Scale Social Media 128

User Pilot

MAY 3, 2023

Any savvy product manager should be looking at how they can leverage software usage analytics to make more informed decisions and boost product growth. In this article, we’re going to unpack exactly what usage analytics is, why you should care about it, how to use it in your product, and the best tools for the job.

Software 72

Software Management User Experience Metrics 72

SaaStr

OCTOBER 30, 2021

Gorgias is the leading contact center for e-commerce and it’s been a fun one to track at SaaS, from 1,000 to 3,000 to now 7,000 customers. I had also worked in customer service and e-commerce in the past and knew this market was prime for disruption. It seemed like the best investment! . 7 Tips to get 7,000 Customers.

Scale 263

Scale Sales Hiring Sales SMB 263

SaaStr

MARCH 10, 2020

Ben Braverman explains how Flexport entered a competitive market with a unique model and continues to grow. When they pay us to do that, we give them access to a best in class software platform. In every case, they are government regulated, and they were not buying software. We are not a software business.

Scale 199

Scale Sales Hiring Sales Recruiting Scaling 199

SaaStr

MARCH 8, 2019

Join Hubspot CEO Brian Halligan and NEA’s Hilarie Koplow-McAdams to explore the evolution of the marketing and sales funnel you’ve been using for decades to generate traffic and convert and leads into customers. Brian Halligan: Whether we all like it or not, trust in sales and marketing is at an all-time low. Who do they trust?

Scale 107

Scale Sales Hiring Underperforming Technical Team Social Media 107

Chart Mogul

NOVEMBER 3, 2023

The public SaaS market more than doubled in five years, from 2015 to 2020. In many ways, 2022 (Q2-ish) marked the end of … The public SaaS market more than doubled in five years, from 2015 to 2020. Amid a market downturn, many organizations shifted their go-to-market strategies.

AI Search 52

AI Search Benchmarks Venture Capital AI 52

Chargify

AUGUST 6, 2019

Brian, who was helping venture-backed startups with marketing, noticed that people had gotten really good at ignoring intrusive advertising. Meanwhile, Dharmesh, who ran a small blog called OnStartups, was seeing massive growth in traffic. . The inbound marketing cult. Image source).

Subscription 40

Subscription Payment Features Revenue Software Review 40

Practical Advice on SaaS marketing

DECEMBER 5, 2015

With 150,000+ people jamming into Dreamforce earlier this year, I think it’s fair to say that this "SaaS thing" is for real. Customers are definitely getting smarter about how to use software-as-a-service (SaaS) solutions, and vendors are getting smarter about how to build and sell them. Bur not for all of them.

Marketing 124

Marketing SaaS Social Media Business Model 124

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? In this blog post, you’ll learn everything about go-to-market strategies. We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. What is a go-to-market (GTM) strategy?

Strategy 87

Strategy Marketing SaaS Customer Lifetime Value 87

OpenView Labs

APRIL 1, 2020

In part one and part two of this three-part series, we discussed what kind of content early-stage SaaS companies and companies that have found a PMF should publish. In the final part, we’ll do the same for SaaS companies that are scaling. blog posts)? Image Source: State of Inbound. 3) Focus on product marketing.

Scale 43

Scale Education Scaling Product Marketing 43

ProfitWell

MARCH 27, 2020

There is no shortage of companies offering business intelligence for SaaS companies. There is also no doubt that your SaaS business will not survive without quality analytics from trusted data sources aiding you in your key decision-making processes. The importance of accurate SaaS reporting. Which users are converting?

Metrics 80

Metrics Software SaaS Churn 80

User Pilot

JULY 19, 2021

In this article, we look at how Customer Engagement Platforms benefit SaaS companies. Furthermore, we explore how to choose the best platform for your company and the must-have features for the best customer engagement tools. In short, you use CEP software to manage and optimize product experiences along the user journey.

Engagement 98

Engagement Scale Onboarding Customer Support 98

Tom Tunguz

AUGUST 2, 2016

Channel distribution represents one of the biggest and most important changes in customers acquisition for SMB SaaS startups in quite a while. Historically, channel distribution has been reserved for the most expensive software and hardware. It’s the most successful SMB SaaS acquisition channel ever built.

Outsourcing Services 111

Outsourcing Services SMB Acquisition Scale 111

ProfitWell

MAY 21, 2020

Plus, lots of launches happening this week as B2B SaaS forges ahead. Listen wherever you get podcasts: How is the B2B SaaS market trending? ??7 Today, your SaaS index is looking pretty fresh. Content marketers have to stop thinking like content people.". The data tells all. 7 day +1.12% | ?? 30 day +3.24% | ??90

B2B 52

B2B Content Marketing Subscription Payment Features 52

User Pilot

JUNE 29, 2023

Are you looking for the best HubSpot integrations to access a broader set of solutions? HubSpot offers customer relationship management (CRM) software solutions for businesses. The platform allows integrations with multiple software platforms. Salesforce, Zendesk, and ChatSpot are the best for customer relationship management.

Scale 52

Scale Business SaaS Pricing 52

Sales Enablement, SaaS and Growth

DECEMBER 4, 2017

Without doubt, one of the most exciting parts of being a marketer today is the perpetual challenge of finding new channels and tactics to leverage. There’s a whole host of marketing arbitrage opportunities out there - if you know where to look and spend your time. We call this situation “marketing arbitrage”.

Marketing 131

Marketing Outsourcing Services Social Media Technical Review 131

SaaStr

SEPTEMBER 27, 2019

268: Ryan Bonnici is the CMO @ G2, the company that allows you to get the right software and services for your business with over 897,000 user reviews to help you make smarter buying decisions. Before Hubspot, Ryan was Head of Marketing @ Salesforce (APAC) where he led his team to achieve 227% YoY net-new sales sourced through marketing.

Sales Hiring 131

Sales Hiring Sales Recruiting Scale Software Review 131

Sales Enablement, SaaS and Growth

JUNE 5, 2017

In today’s world of data-driven marketing, it’s easy to get fixated on what’s measurable. While leveraging data is both important and smart, I increasingly find myself wondering if we, as SaaS marketers are overlooking the human dimension of marketing in favour of what’s easy to track, analyse and optimise.

Branding 112

Branding Outsourcing Services Investment SaaS 112

Sales Hacker

JUNE 29, 2020

Software as a service (SaaS) has become extremely popular due to its scalability and ability to address almost any individual or business need. In this guide, we’ll explore the SaaS sales process and the steps you can take to improve your SaaS sales strategy. We’ll look at: 3 SaaS sales models you can follow.

Scale 78

Scale Sales Hiring Strategy SaaS 78

ProfitWell

MARCH 24, 2020

Almost everything is sold as a subscription, from socks to razor blades, and of course software. Of course it's one of the predominant business models for modern software, but you'd be hard-pressed to find an industry that hasn't seen at least one subscription success story in the past few years. The subscription model is booming.

Subscription 72

Subscription Payment Features Payment Methods Payments 72

Chart Mogul

SEPTEMBER 15, 2023

For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers. Subscriber or not, anyone who wants to increase their SaaS knowledge will benefit by reading the curated posts below. Only a handful of metrics really matter.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

SaaStr

JANUARY 28, 2020

And then, we ripped it out and Aaron went and talked to some of the top SaaS companies from today and added the case studies. Maria is one of the top SaaS leaders in marketing, just finished up the CMO Vanna plan, which IPOed. This is the best of times in SaaS, right? We wrote a book together. Aaron : Yeah.

Sales Hiring 205

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 205

Buffer Resources

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. I've earned millions in salary and consulting contracts, 100 percent inbound driven.

Sales Recruiting 52

Sales Recruiting Sales Hiring Scale Social Media 52

SaaStr

AUGUST 7, 2020

359: The Secrets to Vertical Growth, What it Really Takes to Build a $1B SaaS Company with Matt Garratt, SVP, Managing Partner @ Salesforce Ventures, Trisha Price, Chief Product Officer @ nCino and David Schmaier, CEO & Founder @ Vlocity. There’s heavy services, at least 30 to 45% versus best-in-class that want to be less than 10%.”

Payment Solutions 149

Payment Solutions Pricing Payments Payment Services 149

How SaaS Works

OCTOBER 7, 2019

The How SaaS Works series simplifies the complex world of software-as-a-service (SaaS) into the practical fundamentals for anyone involved in SaaS. Introduction to Lead Generation SaaS Engine Components The lead generation component of the SaaS engine is analogous to gasoline in an internal combustion engine.

SaaS 40

SaaS Social Media Sales Funnel Content Marketing 40