9 Proven Ways to Intensify your 2021 ABM Strategy from Bombara
SaaStr
MARCH 31, 2021
According to Statista , 70% of B2B technology vendors use Intent data for prospecting, followed by sales enablement support (53%) and targeting high-value accounts (52%). In the awareness stage, 19% of buyers want to connect with a salesperson ( Hubspot )—but what if your sales team doesn’t even know these accounts exist?
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