SaaStr

SEPTEMBER 18, 2023

If you haven’t read it yet, head on over to Part 1 of Ask Me Anything with SaaStr founder and CEO Jason Lemkin to learn about sales in SaaS, how to create great SDRs and AEs, developing an impactful content strategy, and potential SaaS trends for the next 12-18 months. How do you fix GTM?

Sales Hiring 222

Sales Hiring SaaS Banking AI 222

User Pilot

MARCH 17, 2024

Are you tracking SaaS metrics without knowing how to make the analytics process easier? Analytics dashboards are visualization tools that give you an overview of key metrics. In this article, we’ll discuss 10 analytics dashboard examples. TL;DR Analytics dashboards are tools for visualizing key metrics in your business.

Social Media 98

Social Media Data SaaS Scale 98

SaaStr

FEBRUARY 20, 2024

In a recent Workshop Wednesday, Tolithia Kornweibel, CRO, and Jamie Edwards, Head of Go-to-Market Operations and Tools, share how Gusto maximizes revenue so that you can do the same. While stability isn’t bad, sometimes it can stagnant you. So, instead of dynamic territory books, they moved to just dynamic books.

Scale 203

Scale Sales Marketing Construction 203

SaaStr

JULY 29, 2021

It may seem like you are in a hurry, but in the end, anything less than a great co-founder will set you back. Someone great at something core you aren’t: Sales, Engineering, Marketing. Great at marketing. Do at least 20–30 customer interviews before you start writing too much code. A bit more here.

Sales Hiring 300

Sales Hiring Sales Recruiting Interviewing Engineering 300

Buffer Resources

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits. If you’re a nonprofit leader who wants to become more efficient, grow your audience, and deepen trust in your organization long term, you should steal a few marketing strategies from startups.

Technical Review 107

Technical Review Startup Social Media Marketing 107

SaaStr

JANUARY 15, 2021

86% of marketers consider demand generation a core part of marketing. However, demand generation is much harder today than it was 5 or 10 years ago. In this blog, we will be focusing on common demand generation mistakes and how different types of interactive content can help. 1) Not Qualifying and Segmenting Leads.

Software Review 184

Software Review Market Segmentation Engagement Sales 184

SaaStr

APRIL 11, 2023

Understandably, the collapse of a venture bank where companies could lose billions of dollars was staggering. Over the years, he shifted into consulting with early-stage founders on go-to-market strategies and sales. What are they going to use debt for? In March of this year, the U.S. Did PacWest feel the impact?

Banking 200

Banking Sales Hiring Venture Capital Communication 200

SaaStr

MAY 16, 2023

Despite the challenges, there is still some good news: founders who launch companies in this market may be rewarded with a specific set of advantages. That is a large number of stakeholders with an interest in the success of your company. SaaStr Workshop Wednesdays are LIVE every Wednesday. Sign up for free.

Communication 198

Communication Startup Investment Strategy 198

SaaStr

DECEMBER 8, 2022

. — but I thought I’d share my Top 10 Learnings ahead of that while they are top of mind: 1. If at almost $2B in ARR, and a market-dominating brand, HubSpot has to still do RFPs … even when selling to medium-sized businesses … well get used to it. You’ll be doing them forever, too.

Scale 227

Scale SMB Scaling Customer Success 227

Incredo

JANUARY 21, 2020

Conversational marketing has conquered the SaaS industry long ago. Software companies engage, qualify, and recommend visitors with the help of chatbots who set new rules for improving user experience. What is conversational marketing and how does it work? There’s a bot that detects your presence on the website.

Marketing 313

Marketing SaaS Social Media Customer Support 313

SaaStr

AUGUST 30, 2023

G2 CEO Godard Abel deep dives into his original vision for G2, going multi-product, selling with multiple sales teams, demand gen spend, and why AI is the most important thing right now. You might not be DocuSign, but for SMBs in France in retail, you are number one. The original vision for G2 was to be the Yelp of software.

AI Search 188

AI Search AI ChatGPT Software Review 188

Sales Hacker

MARCH 8, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. You may have heard about a free tool that GTMnow and GTMfund launched with Cabal two weeks ago, called Warm Intro Navigator. The smartest companies are embracing Ecosystem-Led Growth, or ELG.

Scale 93

Scale AI Search Social Media AI 93

SaaStr

JANUARY 25, 2022

The velocity, the pace, and the strategy has changed. And it matters so much less where you are based. You’ll see so many VCs talk about this on twitter, for a reason. The odds an email gets a response from a non-CEO are 10% of that if the CEO reaches out, best case. How much are you raising? But not all.

Consulting 285

Consulting Investment Cloud Data 285

SaaStr

NOVEMBER 1, 2022

They also did an A+ session at Annual with several top India SaaS founders, which you can catch below! For those that didn’t attend – we got you covered. SaaStr had more than 10,000 delegates this year and India was well represented, with 5%-10% of exhibition booths and strong presence on stage.

Scale 208

Scale Sales Hiring Cybersecurity Underperforming Technical Team 208

SaaStr

MAY 27, 2023

We kicked off a new series that productized something we’ve been doing for 10+ years at SaaStr … getting top leaders to share their mistakes. He joined us some time ago at our 2017 Summer Social, when Clari was much smaller, you can chat out that great session together with the founder of Medallia below.– – Jason, ed.

Technical Review 173

Technical Review Leadership Company Culture Startup 173

SaaStr

NOVEMBER 25, 2023

The days of working a little for big returns are behind us in the Boom of ‘21, so what can you do to start hitting revenue targets? #1: When everyone went remote, they worked remotely from the beach while their companies were growing. Now, it’s “try your hardest doing work and actually impact the numbers you need it to.”

Sales Hiring 194

Sales Hiring Underperforming Technical Team Revenue Sales 194

Intercom, Inc.

SEPTEMBER 22, 2020

Brian says: Intercom’s SVP of Marketing Shane Murphy-Reuter recently caught up with Brian to talk about the importance of conversational relationships and how they can drive exponential business growth. He noticed that pretty much every company was leveraging spray-and-pray tactics of cold calling, mass emailing, and generic advertising.

Venture Capital 211

Venture Capital Advertising Communication Branding 211

SaaStr

MAY 27, 2022

Most of you give about a 12.5% But 19% of you give no discounts at all. Only 42% of you find free pilots generally convert to Paid. But 74% of you find your Paid Pilots convert to Paid Customers at the end of the pilot. But 74% of you find your Paid Pilots convert to Paid Customers at the end of the pilot.

Sales Hiring 279

Sales Hiring Pricing Scale Interviewing 279

Intercom, Inc.

JUNE 14, 2022

Using that example, a company could perform a customer cohort analysis on the May sign-up group to see if their behaviors differ from users who signed up for the same product in June. Ideally, this will allow you to course correct to fix the problem going forward. What is a customer cohort?

Onboarding 118

Onboarding Retention Trends Engagement 118

Buffer Resources

FEBRUARY 20, 2024

Most marketing advice you hear today revolves around online media: how to make short, quippy social media posts or write great emails and blog posts that attract clients, for example. Undoubtedly, these forms of marketing are valuable and have their place. So, I just started talking to people about what I had to offer. 

Scale 85

Scale Sales Funnel Development Social Media 85

User Pilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages. This is the main question we explore in the article.

Social Media 103

Social Media Sales Funnel Acquisition Retention 103

Neil Patel

DECEMBER 16, 2021

At the time of writing this, InternetLiveStats shows that over 5 billion people are using the Internet. Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. If you’re a small business owner trying to compete in the big leagues , this blog is for you. Most people have.

Social Media 145

Social Media Strategy Marketing Business 145

Upscope

MARCH 30, 2019

When a serial entrepreneur building yet another great company says he wished he'd known to work on his go-to-market strategy (GTM) before anything else, it stopped me in my tracks. What is a go-to-market strategy? What are the different ways companies think about go-to-market?

Sales Hiring 94

Sales Hiring Strategy Marketing Education 94

Neil Patel

AUGUST 19, 2021

Are you struggling to get more clients for your accounting business? You’re not alone. A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. The difference between low-growth and high-growth businesses in any sector is marketing.

Strategy 145

Strategy Marketing Sales Hiring Scale 145

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. In this article, we’ll go over how I became one and how to become an influencer in your own field. Create a Content Strategy. I worked hard.

Social Media 145

Social Media Strategy Construction Branding 145

Neil Patel

APRIL 10, 2023

Internal links are an important part of your overall content marketing strategy. Internal links give you, the content marketer or website owner, the ability to further promote your own content in a natural and relevant way. We’ll also show you how to do internal linking so you can get started right away.

PayPal 81

PayPal Strategy Engineering Content Marketing 81

User Pilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. But what kind of surveys should you be sending, and how do you frame your questions to elicit the right answers from respondents? We’ll also show you tools that will simplify everything.

Marketing 96

Marketing Market Research Branding Scaling 96

Neil Patel

APRIL 23, 2021

In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. No matter the size of your business, people are talking about you, including prospects, customers, clients, and their friends.

Management 145

Management Social Media Sales Hiring Branding 145

Neil Patel

MARCH 25, 2023

We all learn to know better as we age, but you have to keep in mind that I was naive. When I started my journey into the world of SEO strategy, I didn’t worry about the search engine rules … I just did whatever I wanted. Most of those strategies get a bad rap for a good reason. But there is one thing you should keep in mind.

Software Review 119

Software Review Social Media Engineering Strategy 119

User Pilot

FEBRUARY 25, 2024

Analyzing user behavior can help you understand how users perceive your product and brand. Since user preferences are always evolving, you need to be agile and swiftly adapt to new user behavior trends. Predictive analytics are driving business decisions such as product and marketing strategy.

SaaS Payments 105

SaaS Payments Trends Payment Solutions Payment Methods 105

Buffer Resources

MARCH 19, 2024

You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table.  If you’ve ever Googled something, you probably know more about SEO than you think! The best part?

Social Media 108

Social Media Engineering Trends Engagement 108

Unbounce

JANUARY 13, 2022

But as we look back at the past year, it’s clear that we’re still trying to navigate these uncharted waters—especially folks marketing for small businesses. To survive the pandemic in 2020, most companies were focused on simply getting their businesses online. 7 Marketing Trends You Gotta Know About For Your 2022 Strategy.

Marketing 144

Marketing AI Machine Learning Artificial Intelligence 144

User Pilot

AUGUST 10, 2023

You clicked on the right link. Understanding NPS types will help you measure customer sentiment the right way. You’ll easily spot friction across critical customer touchpoints and address them to smoothen the user experience. Which should you go for, a transactional NPS survey or a relationship NPS survey?

SaaS Payments 97

SaaS Payments Payment Solutions Software Review Interviewing 97

Neil Patel

OCTOBER 3, 2020

Do you want to outrank all of your competitors on Google? Of course, you do. You need to use a proven strategy that’s going to work for your specific business. If you’re going to get into it, you’d better ensure results through well-thought-out SEO strategies customized for your specific website.

Consulting 144

Consulting Scale Sales Hiring Sales Funnel 144

Neil Patel

AUGUST 11, 2021

They have no money, but they have to do marketing. Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. Where marketing and engineering meet, growth hacking happens. Anytime you involve people, employees of the company, there will be payroll and associated costs.

Marketing 143

Marketing Social Media Growth Hacking Consulting 143

Neil Patel

JUNE 10, 2021

Sure, you can blog until you have hundreds of posts on your site, but it takes time. This is where a backlinks strategy comes in. Not only can it help with boosting your domain authority (DA) , but it could expose your business to a new audience who may want to buy from you if you target the right sites.

Social Media 139

Social Media Sales Funnel Engineering Content Marketing 139

Neil Patel

SEPTEMBER 18, 2020

According to Smart Insights, 49 percent of organizations don’t have a clearly defined digital strategy. Choosing the right digital strategy for your business is essential. Experience helps you sift through what to do differently, what not to do, and where to focus your energy. I’ve written more than 4,294 blog posts in 10 years.

Underperforming Technical Team 139

Underperforming Technical Team Strategy Content Marketing Scale 139