B2B Social Business Bill of Rights | Don’t Get it Wrong!
Chaotic Flow
OCTOBER 9, 2012
Which is more important in B2B social media, social or media? For way too many B2B marketers, the answer is media. In the B2B marketing community, content marketing has eclipsed blogging, engagement is measured in click-throughs, and gamification is sexier than conversation. Not so in B2B.
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