article thumbnail

Finding the Next Wave of Growth: S-Curves and Product Sequencing

Casey Accidental

The Summit gathered ~40 CPOs and product leaders to chat through topics centered around product development and product-led growth. Most companies when they find product/market fit with their first product only have one acquisition and engagement loop that is successful, and the job of most of the team is to refine and scale those loops.

article thumbnail

Demand-Side Platform vs Ad Network: Which One Is Better For Media Buying?

The Marketing & Growth Hacking Publication

This also refers to media buying platforms. ad networks and demand-side platforms. provide access to online inventory and technically support the process of media buying. The duopoly of ad networks and demand-side platforms in 2019 reminds the coexistence between Neanderthals and Homo Sapiens 70 000 years ago.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

My First 16: Launching a New Category with Modern Treasury’s Dimitri Dadiomov

Andreessen Horowitz

In this episode, a16z partner Seema Amble talks with Dimitri Dadiomov, the co-founder and CEO of payment operations platform Modern Treasury, about the challenges of creating a new category, hiring for marketing before you hire for sales, and why developing new features is similar to birding. And that was the origin story.

article thumbnail

Everything You Need to Know About Freemium Pricing

OpenView Labs

Editor’s Note: This article was first published on August 9, 2018. Product led businesses need to get their products in the hands of would-be users as efficiently as possible–hopefully at near zero CAC. Is freemium an effective lead generation, conversion, and revenue driving strategy for your recurring revenue-based business?

Pricing 82
article thumbnail

There’s more than one path to $100 million

The Angel VC

While this is generally true for most companies, it’s particularly true for SaaS businesses, which invest heavily in product development, sales, and marketing upfront and get payments from customers over a delayed period of time, usually several years. for each $1 of net new ARR, which is quite healthy).

article thumbnail

How Nudge Coach reduced customer churn by over 70%

Baremetrics

Transitioning to SaaS On January 1st 2020, we transitioned the company out of a strategic partnership (we were operating the platform under a non SaaS business model!). We were looking to relaunch the user-driven, SaaS side of our businesses. This means that our revenue churn was very low.

Churn 71
article thumbnail

Predictions for Customer Success in 2019

ChurnZero

AI has been a buzzword for a while and many businesses jumped onto the bandwagon by integrating AI into the customer journey, but customers still want to deal with a human, particularly if they need advice or help with something complex that they cannot solve on their own (i.e. Increases self-service for customers across all segments.