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Everything You Need to Know About Freemium Pricing

OpenView Labs

Editor’s Note: This article was first published on August 9, 2018. Product led businesses need to get their products in the hands of would-be users as efficiently as possible–hopefully at near zero CAC. Is freemium an effective lead generation, conversion, and revenue driving strategy for your recurring revenue-based business?

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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

Check out this 2018 Europa session with Guillaume Princen, Head of France and Southern Europe @ Stripe, where he talks about the metrics you need to be focused on in your startup. Average Revenue per Customer. The second constituent there is the developer. Why do developers love SaaS products? SaaS businesses have churn.