SaaStr

MAY 22, 2023

Even the 2008-2009 downturn, while truly brutal, didn’t hit SaaS as hard as the rest of the economy. Not easy, but easier and easier: There was a bump in 2016, a Flash Crash in SaaS, when budgets were slashed, but it didn’t last long enough to really impact renewal cycles. SaaS markets had fully recovered later that year.

SaaS 236

SaaS Churn Sales Software 236

SaaStr

MARCH 1, 2023

Wildly Profitable — And Profitable Since 2013. The Trade Desk was founded in 2009 and began to take off in 2012. Top-tier growth + top tier profits beats Insane Growth in today’s world. As perhaps it always should have. #2. By 2013, it was profitable and never looked back. Today, it’s insanely profitable.

Scale 254

Scale Advertising Scaling Revenue 254

SaaStr

AUGUST 9, 2020

A Good Day: Dec 31, 2009; Dec 31, 2010; Dec 31, 2011; Dec 31, 2012. A Bad Day: The Day My Mentee Quit on Me to Go Off and Do Better in 2009. Beyond that, bringing someone super talented into the company that brings a positive attitude and a whole team with him — just epic. And again, Dec 31, 2018 and Dec 31, 2019. And again in 2018.

Sales Hiring 354

Sales Hiring SaaS Revenue Churn 354

Sales Hacker

DECEMBER 5, 2023

What You Will Learn: May’s perspective on the economy now compared to that of 2008/2009. Highlights: (6:12) May’s learnings from Lehman Brothers and the economic crisis of 2008/2009. (14:11) Writer’s decision to make PLG table stakes and how they leverage their motion to secure enterprise customers.

Sales Recruiting 93

Sales Recruiting Enterprise AI Banking 93

SaaStr

JULY 7, 2022

This was probably 2009 or so. It’s just, as you scale, what you do in the sales process as CEO evolves and changes. I remember when we closed Groupon as one of our Ten (or so) Largest customers, back in the day. They’d brought us on shortly after they’d deployed Salesforce all across the company.

Sales Recruiting 212

Sales Recruiting Sales Hiring Scale Sales 212

Tom Tunguz

JULY 22, 2018

Median round sizes have increased from 2009 dramatically across seed and Series A-C. In the chart above, I’ve drawn dashed lines from the values in 2009 across the graph. The dashed blue line is the median series A from 2009. Seed rounds have not surpassed 2009 Series A levels. Two blocks of the ladder have flipped.

Startup 176

Startup Finance Marketing Trends 176

SaaStr

MARCH 13, 2020

2020 is not the same as 2009. At least, those of us who were CEOs in 2009 sort of know what to do at an operating level. Folks in SaaS that were CEOs and execs in ’08-’09 have seen some of this before. We will do a webinar ourselves on this next week. But it might end up being pretty similar in SaaS. We’ll see.

Sales Hiring 255

Sales Hiring Forecasting Enterprise Metrics 255

SaaStr

JULY 15, 2022

Even when the global economy literally melted down, and >froze< in 2009 — the buyers in SaaS still came. Some are much more impacted post-Covid, like Shopify and Zoom. But even there, the growth is real. Churn went way up, for sure. But buyers still came. More on the actual data here.

Marketing 293

Marketing Startup Cloud Churn 293

SaaStr

MARCH 22, 2024

While working at LinkedIn back in 2009, she was offered the role of building out the first SDR and BDR organization. This was probably the most important decision for her because it led to an appreciation of the different types of deals and segments, and starting at the bottom and working her way up was a great learning experience.

Scale 230

Scale Underperforming Technical Team SMB Finance 230

Andreessen Horowitz

JULY 21, 2022

Since our inception in 2009, Andreessen Horowitz has been a Silicon Valley venture capital firm. This was highly intentional on our part.

Cloud 145

Cloud Venture Capital Technology 145

Andreessen Horowitz

APRIL 18, 2022

Kerrest co-founded Okta – an enterprise identity management company – in 2009 and currently serves as its executive vice chairperson and chief operating officer. This is an excerpt from Zero to IPO: Over $1 Trillion of Actionable Advice from the World’s Most Successful Entrepreneurs by Frederic Kerrest, pp. I’ve heard a lot.

Startup 141

Startup Management Identity management Enterprise 141

SaaStr

DECEMBER 9, 2020

The old sales playbooks of 2009 and even 2019 may not work as well in 2021. Given that, realize if your outbound sales team isn’t performing at all, maybe it’s not your app, or the competition, or the market, or that there are too many vendors in the space. It’s their approach.

Sales Hiring 355

Sales Hiring Outbound Sales Team AWS Engineering 355

SaaStr

APRIL 2, 2020

Marc Benioff said one of his top mistakes was not hiring enough salespeople in 2009, during the peak of the last downturn. There are no easy answers, but we do know one thing: When things come back, you will need everyone great. At almost every company, if we’re honest, the “bottom” 10% doesn’t contribute that much if any value.

Sales Hiring 238

Sales Hiring Scale Customer Success Scaling 238

Tom Tunguz

OCTOBER 31, 2020

I remember reading the Netflix culture deck published in 2009 and feeling inspired. The words on the page resonated with me because they conveyed a logic and thoughtfulness not often underpinning cultural decisions broadly. They are brave because they don’t appeal to everyone.

Interviewing 265

Interviewing Management Data Marketing 265

Andreessen Horowitz

JANUARY 25, 2021

We embraced speaking directly to our audience — from the builders of the future to the tech-curious — right as the firm was started in 2009. It started out with blogging about why we invested in a founder/founding team. Initially, … The post Doubling Down on the Future appeared first on Andreessen Horowitz.

Investment 145

Investment 145

IT World

JANUARY 12, 2023

When it launched in 2009, it helped Microsoft bounce back from the disastrous Windows Vista era. This week signals the end of the line for Windows 7 and Windows 8/8.1 After years of extended security updates, no more bugs or security holes will be patched in the venerable operating systems. Windows 7 had a good run.

106

106

SaaStr

MARCH 10, 2020

Marc Benioff said not hiring more sales reps in 2009 was one of his top mistakes. Thank goodness we didn’t need more capital. VCs came back in force by early ’10, but they sort of evaporated in ’09. Something to think about. These are unique times. But if your customers are larger and happy, they will renew.

Sales Hiring 275

Sales Hiring SaaS Churn Enterprise 275

SaaStock

MARCH 20, 2019

Founded: 2009. Founded: 2009. Founded: 2009. Founded: 2009. Founded: 2009. Driven by machine learning, Recorded Future’s platform gathers and analyzes information from a large number of sources to help teams make the best decisions. Recently, Recorded Future were honored with the 2018 CRN Tech Innovator Award.

SaaS Payments 271

SaaS Payments Merchant Services Payment Solutions Payments 271

Tom Tunguz

APRIL 1, 2019

Startups going public from 2006-2009 showed a median ROIC of 0.42. The chart above updates that analysis. As a reminder, the bars represent the ROIC for 4 year buckets starting in the year marked on the x-axis. One venture dollar bought forty-two cents at IPO. In 2010, one venture dollar bought $1.24 of revenue at IPO.

Startup 279

Startup Software Review SaaS Acquisition 279

Andreessen Horowitz

NOVEMBER 20, 2020

While many things in our industry have changed since we started the firm in 2009, closing these funds … The post Fund VII and Growth Fund II appeared first on Andreessen Horowitz. Today we are excited to announce the closing of two new funds, bringing our total assets under management to nearly $16.5

Management 121

Management 121

IT World

FEBRUARY 11, 2022

In the UK, Deutsche Bank says people are quitting more rapidly than since 2009. Statista reports that the number of workers quitting posts has now exceeded the rate pre-pandemic in the US. The impact on some industries — and particularly on the tech industry — is that there are more positions vacant than employees seeking to fill those seats.

Banking 98

Banking 98

Intercom, Inc.

DECEMBER 31, 2019

When Apple started using the catchphrase “There’s an app for that” in 2009 to convey the breadth and variety of apps available in its App Store, we could barely begin to picture just how true that would become – well over half the time spent online in the US is spent on smartphone apps. . And then there’s messaging.

Payment Solutions 259

Payment Solutions Payment Methods Software SaaS Payments 259

SaaStr

MAY 15, 2019

He moved the company to San Francisco in 2009. PagerDuty was founded in 2009 and recently began trading on the NYSE under ticker symbol $PD this April, seeing a whopping 50% pop in the stock right at open. He served as CEO for the company until 2002 before moving on to Materna. Henrique Dubugras Brex Founder/CEO.

Sales Recruiting 168

Sales Recruiting Software Review Technical Review PayPal 168

SaaStr

AUGUST 6, 2021

They bring together their respective strengths to drive remarkable product-led growth for PagerDuty, the incident response SaaS that’s been invaluable to tech teams since 2009. CMO Julie Herendeen and CPO Sean Scott are PagerDuty’s product & marketing power couple.

Product Marketing 264

Product Marketing Marketing B2C Strategy 264

SaaStr

MAY 26, 2019

It stayed small until 2009 when the founders were bought out by a private equity firm. SurveyMonkey is one of the Old School SaaS companies that has followed an interesting path. Founded back in 1999 (like Salesforce) in the Web 1.0 days, for years it was run by a tiny team and dominated the self-service side of surveys.

Scale 227

Scale SaaS Payments Payments Payment Services 227

SaaStr

NOVEMBER 25, 2021

2009: Fully localized platform. . “Do you want 80% of your customers to be able e-sign your contacts? ” Today, table stakes. But back then, believe it or not, we had the only cross-platform solution.

Scale 198

Scale Mobile Branding Engineering 198

Tom Tunguz

APRIL 29, 2019

Founded as a gaming company called Tiny Speck in 2009, the company’s initial product, Glitch, didn’t catch on as expected. Slack has transformed the way we work. By replacing email with beautiful and simple internal chat, Slack has productized productivity.

Benchmarks 276

Benchmarks Metrics Scale Revenue 276

Tom Tunguz

MARCH 18, 2019

PagerDuty was founded in 2009 by 3 former Amazon engineers who were often on-call. To engineers, being on call means carrying a pager to respond to crises when software breaks or services go down. In the 10 years since that day, PagerDuty has built an exceptional business.

Metrics 197

Metrics Benchmarks Software Review Engineering 197

SaaStr

SEPTEMBER 26, 2019

We still doubled sales in 2009. Since leads still came in, and the internet still grew, and SaaS still had true ROI, everyone was sort of unprepared for when the economy got even a little better in 2011. That sort of sums it all up. So if you are worried about the downturn that has to come at some point, what’s actionable?

SaaS Payments 274

SaaS Payments Sales Hiring Scale SMB 274

Clouded Judgement

SEPTEMBER 30, 2022

In older MS CIO surveys, budget expectations went negative only in 2009 and 2020. The overall takeaway seemed to be as uncertainty persists, companies plan to spend less. At the same time, the expectations are still for budget growth, and we’ll see how that trends. The graph below shows budget growth expectations over time.

Cloud 130

Cloud Subscription Payment Features Trends 130

SaaS Metrics

JUNE 28, 2022

Bitcoin was launched in 2009 by the crypto investor Satoshi Nakamoto. The idea of creating a cryptocurrency was to eliminate centralized currencies as the only payment method and ensure a faster way of processing transactions. More than a decade has passed, and observers are trying to identify whether Bitcoin has delivered its.

Payment Solutions 52

Payment Solutions Payment Methods SaaS Payments Payment Services 52

Andreessen Horowitz

APRIL 18, 2019

I had the privilege of being CEO when OpenTable went public, in May 2009 — in the depths of the worst financial crisis since the Great Depression. Pinterest went public today! . An IPO is a giant milestone for any company.

Startup 102

Startup 102

Trujay

MARCH 31, 2021

Transgender Day of Visibility in Tech, From the Perspective of Jay Hendricks (He/Him) Today is the International Transgender Day of Visibility (#TDoV), celebrated annually since 2009 to recognize the accomplishments of transgender, non-binary, and gender diverse people and to bring attention to the continued struggles they face across the globe.

Technology 67

Technology 67

FastSpring

SEPTEMBER 16, 2022

Pricing positioning based on regional purchasing power (2 minutes): Note: Check out our Recession-Proof Pricing Report for a collection of data from the 2009 recession and the global inflation surge in 2021 to look for trends.

Pricing 110

Pricing Payment Solutions Payment Services SaaS Payments 110

OPEXEngine

MAY 10, 2022

We have been asked quite a bit lately how companies navigated the Great Recession of 2007-2009 and what companies can do today to protect against a downturn. Boards are now requesting contingency budget plans if there’s a recession. . Navigating the Great Recession. Source: OPEXEngine 2022.

Technical Review 59

Technical Review Systems Review Benchmarks Investment 59

Totango

APRIL 7, 2021

In 2009, Apple debuted its “There’s an app for that” commercials – and started a worldwide phenomenon. This article explores Totango’s workflow integrations including Segment and Zapier, but these are just a few of the ways you can automate and streamline your workflows with Totango.

Social Media 118

Social Media Technology Customer Success Trends 118

Andreessen Horowitz

MARCH 4, 2019

We’ve been a multi-stage venture firm since our founding in 2009. And over the past nearly ten years, we’ve been lucky enough to invest in a variety of companies at different stages of development — from seed through later-stage venture …

Investment 75

Investment Development 75