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Dear SaaStr: What Are Some of the Unwritten Rules of VC Fundraising?

SaaStr

Cold outreach works. But if you are going via cold outreach instead of a warm intro, make the email amazing. It’s OK to overindex on the topic you are most passionate about (product, sales, marketing, etc.). But make something up that the VC knows the answer is otherwise … that’s almost always a No right there.

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4 Recent, Very Bad, Truly Terrible Customer Success Experiences. Just This Week.

SaaStr

So I’ve written a bit about a topic that a lot of folks challenge me on. In any event, three suggestions to the founders, the VPs of Sales and Success, the CROs, and more out there. . Everyone has gotten good at listening to sales calls through Gong, Salesloft, Outreach, etc. But look, it’s true. Much worse.

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GTM 78: 2024 Predictions with GTMfund’s General Partner, Max Altschuler

Sales Hacker

Previously, he was the Founder and CEO of Sales Hacker, a global digital media company that he grew and successfully sold to Outreach in 2018. He then took over as VP of Marketing for rapidly growing Outreach. Max’s 2024 predictions, from topics like remote work to the mergers and acquisitions.

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SaaStr’s YouTube Crosses 5,000,000 Views. Our Top Videos and Sessions of All Time!

SaaStr

Community has become one of the most talked about topics in marketing, and GitLab’s CEO joined us to share their learnings. #6.Top Top 5 Ways to Scale a Sales Team with Zoom CRO Ryan Azus and SaaStr VP of Sales Bryan Elsesser. How to Scale Outbound Sales with the CROs of Outreach, Malwarebytes, HubSpot, Seismic.

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The Top 18 SaaStr Articles on Excelling at Work

SaaStr

You Have to Train Sales Reps 3–10. You have to start formal sales training by rep #3. A classic on founder compensation, always one of the most searched topics. Jason notes that a VP of Sales may still succeed elsewhere, but if they are not a good fit for a particular startup, that is the founder’s responsibility.

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9 Quick Tips To Better The Odds in Raising a Seed or Series A Round

SaaStr

Cold outreach works. But if you are going via cold outreach instead of a warm intro, make the email amazing. It’s OK to overindex on the topic you are most passionate about (product, sales, marketing, etc.). Maybe the most fatal thing in a VC pitch is not knowing the competition. Disrespecting them can be a close second.

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15 Most Popular SaaStr Annual 2022 Sessions (So Far!). See You Sep 13-15!!

SaaStr

Revenue Alignment: How to Pull Marketing, Sales, Customer Success Together with Divvy’s CRO : The time spent mediating disputes between your Revenue functions is a growth killer. How should marketing, sales, and product all work together? It is time to adopt a future-proof sales model that meets how today’s customers want to buy.

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